{"id":565775,"date":"2025-11-12T16:14:20","date_gmt":"2025-11-12T16:14:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/565775\/"},"modified":"2025-11-12T16:14:20","modified_gmt":"2025-11-12T16:14:20","slug":"manchester-united-lose-kit-sponsorship-deal-worth-20m-per-year","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/565775\/","title":{"rendered":"Manchester United lose kit sponsorship deal worth \u00a320m per year"},"content":{"rendered":"<p>Man Utd are looking for a new sleeve sponsor with their current agreement set to expire at the end of the season.<\/p>\n<p>14:58, 12 Nov 2025Updated 15:11, 12 Nov 2025<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/11\/1_DXC.png\" loading=\"eager\"  \/>DXC has been United&#8217;s sleeve sponsor for four seasons.(Image: DXC Technology)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">Manchester United&#8217;s sleeve sponsorship deal with DXC Technology will expire at the end of the season.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">In the summer of 2022, DXC began to sponsor the sleeves of United&#8217;s kits under an agreement believed to be worth \u00a320million per season, but the deal will conclude after 2025\/2026.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">For four seasons, DXC has been featured on the club\u2019s home, away and third kits, providing global brand exposure for the global tech company. The multi-year partnership has also seen DXC use their expertise to improve the way United engage with fans through their digital platforms.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">The <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.manchestereveningnews.co.uk\/all-about\/premier-league\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Premier League<\/a> permitted sleeve sponsorship from the start of 2017\/18. United announced the first sponsors of their sleeves, Kohler, for the following campaign under a multi-year agreement. That deal ended in 2022, which led to DXC coming in and sponsoring the sleeves.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">The expiry of the DXC deal means United are in discussions to find a new sleeve sponsor and training kit sponsor, as the training gear \u00a324million per season agreement with Tezos concluded at the end of June.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">The Manchester Evening News revealed in the summer that <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.manchestereveningnews.co.uk\/sport\/football\/football-news\/manchester-united-lose-training-kit-31848297\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">the deal with Tezos was set to expire<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/11\/1_GettyImages-2245806704.jpg\" loading=\"lazy\"  \/>DXC has sponsored the kit sleeves.(Image: 2025 Getty Images)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">The Tezos-branded training kit had been worn by <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.manchestereveningnews.co.uk\/all-about\/manchester-united-fc\" target=\"_blank\" aria-label=\"UnitedLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">United<\/a>&#8216;s first-team squad across the last three years, and the logo had also featured on the training kit worn by the women&#8217;s team.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">Matheus Cunha was pictured in a Tezos-sponsored hoodie in unveiling pictures when he signed from Wolves, but the deal had expired by the time of Bryan Mbeumo&#8217;s arrival.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">Tezos replaced AON as the club&#8217;s training kit sponsor when they struck their deal in 2022.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">Sources have indicated there is a &#8220;strong pipeline&#8221; of prospects for both sleeve and training kit sponsorships.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">United lost another sponsor, Marriott International, in the summer when it emerged the company would not be extending its<a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.manchestereveningnews.co.uk\/sport\/football\/football-news\/manchester-united-suffer-financial-blow-31848330\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\"> deal after its contract expired<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">United had been sponsored by Marriott International since 2019, but the world&#8217;s largest hotel company decided not to extend its sponsorship agreement. Marriott International were cutting company-wide costs.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">United sources said they were &#8220;proud of their successful partnership with Marriott&#8221;, and insisted the club continue to have the most attractive portfolio of partnerships in football.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">&#8212;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">Here at The Manchester Evening News, we are dedicated to bringing you the best <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.manchestereveningnews.co.uk\/all-about\/manchester-united-fc\" target=\"_blank\" aria-label=\"Manchester UnitedLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Manchester United<\/a> coverage and analysis.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">Make sure you don&#8217;t miss out on the latest United news by joining our free WhatsApp group. You can get all the breaking news and best analysis sent straight to your phone by clicking <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/chat.whatsapp.com\/HXAanKPyVq058b0gWHXGte\" target=\"_blank\" aria-label=\"[object Object]Link opens in a new tab.\" tabindex=\"0\" rel=\"noopener\"><strong class=\"Strong_strong__e2x35\">here<\/strong><\/a> to subscribe.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">You can also subscribe to our free newsletter service. Click <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.manchestereveningnews.co.uk\/newsletter-preference-centre\/?view=Solus&amp;mailingListId=b696d536-2cc7-49b1-adf3-1471bfaad63e&amp;utm_source=solusarticle\" target=\"_blank\" aria-label=\"[object Object]Link opens in a new tab.\" tabindex=\"0\" rel=\"noopener\"><strong class=\"Strong_strong__e2x35\">here<\/strong><\/a> to be sent all the day&#8217;s biggest stories.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\" publication=\"men\">And, finally, if you would rather listen to our expert analysis then make sure to check out our Manchester is Red podcast. Our shows are available on all podcast platforms, including <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/open.spotify.com\/show\/6Rf3zHSgSYkYIA4zaYPz5y\" target=\"_blank\" aria-label=\"[object Object]Link opens in a new tab.\" tabindex=\"0\" rel=\"noopener\"><strong class=\"Strong_strong__e2x35\">Spotify<\/strong><\/a> and <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/go.skimresources.com\/?id=76202X1528180&amp;xs=1&amp;url=https%3A%2F%2Fpodcasts.apple.com%2Fgb%2Fpodcast%2Fmanchester-is-red-manchester-united-podcast%2Fid1264579243&amp;sref=https%3A%2F%2Fwww.manchestereveningnews.co.uk%2Fsport%2Ffootball%2Ffootball-news%2Fhes-ready-man-united-already-31228583\" target=\"_blank\" aria-label=\"[object Object]Link opens in a new tab.\" tabindex=\"0\" rel=\"noopener\"><strong class=\"Strong_strong__e2x35\">Apple Podcasts<\/strong><\/a>, and you can also watch along on <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.youtube.com\/@ManUtd_MEN\" target=\"_blank\" aria-label=\"[object Object]Link opens in a new tab.\" tabindex=\"0\" rel=\"noopener\"><strong class=\"Strong_strong__e2x35\">YouTube<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Man Utd are looking for a new sleeve sponsor with their current agreement set to expire at the&hellip;\n","protected":false},"author":2,"featured_media":565776,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8813],"tags":[748,393,4884,2465,423,101,16,15],"class_list":{"0":"post-565775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manchester","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-manchester","12":"tag-manchester-united-fc","13":"tag-premier-league","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115537621469292807","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/565775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=565775"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/565775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/565776"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=565775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=565775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=565775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}