{"id":567059,"date":"2025-11-13T06:32:16","date_gmt":"2025-11-13T06:32:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/567059\/"},"modified":"2025-11-13T06:32:16","modified_gmt":"2025-11-13T06:32:16","slug":"manchester-united-handed-44million-opportunity-after-boardroom-decisions","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/567059\/","title":{"rendered":"Manchester United handed \u00a344million opportunity after boardroom decisions"},"content":{"rendered":"

Man Utd lost a sponsorship deal in the summer and another lucrative deal is set to expire at the end of 2025\/2026.United need new training kit and sleeve sponsors.(Image: 2013 Bloomberg)<\/p>\n

Ed Woodward famously once said Manchester United can generate cash regardless of results on the pitch.<\/p>\n

When Woodward made that comment, United were trailing Manchester City by 19 points in the Premier League<\/a>, which further stoked tensions among an already disgruntled fanbase.<\/p>\n

Woodward rubbed supporters up the wrong way, but he was right. United are commercial giants and their global fame, sponsorship deals and broadcast revenue mean the coffers will never be empty.<\/p>\n

The club’s latest financial figures were published in September, revealing a record revenue of \u00a3666.5million, despite the failure to qualify for any form of European football this term.<\/p>\n

However, United are still losing money when interest, tax, depreciation and amortisation are included, although the net loss was \u00a333m in 2025, down from the \u00a3113m loss in 2024.<\/p>\n

Sir Jim Ratcliffe<\/a> launched an audit following his investment into the club and immediately began to cut costs. The scale of the cuts have been controversial and the identity of the club has been damaged – but September’s financial numbers show Ratcliffe’s changes have had the desired effect.<\/p>\n

Every outgoing penny at Old Trafford is now scrutinised. Ratcliffe has ordered his regime to leave no stone unturned in the effort to save money, so the current sponsorship situation will be a priority.<\/p>\n

United are in discussions to find a new sleeve sponsor and training kit sponsor. Their training gear \u00a324m per season agreement with Tezos concluded at the end of June, and the \u00a320m per season sleeve sponsorship deal with DXC Technology will expire at the end of the current campaign.<\/p>\n

For four seasons, DXC has been featured on the club\u2019s home, away and third kits, providing global brand exposure for the tech company. The multi-year partnership has also seen DXC use their expertise to improve the way United engage with fans through their digital platforms.<\/p>\n

Cunha was the last signing to wear a Tezos-sponsored training kit.(Image: 2025 Manchester United FC)<\/p>\n

The Premier League<\/a> permitted sleeve sponsorship from the start of 2017\/18. United announced the first sponsors of their sleeves, Kohler, for the following campaign under a multi-year agreement. That deal ended in 2022, which led to DXC coming in.<\/p>\n

The Tezos-branded training kit had been worn by United<\/a>‘s first-team squad across the last three years, and the logo had also featured on the training kit worn by the women’s team.<\/p>\n

Matheus Cunha was pictured in a Tezos-sponsored hoodie in unveiling pictures when he signed from Wolves, but the deal had expired by the time of Bryan Mbeumo’s arrival.<\/p>\n

Tezos replaced AON as the club’s training kit sponsor when they struck their deal in 2022. United were without a training kit sponsor in 2021\/2022 after the conclusion of their agreement with AON.<\/p>\n

History has repeated itself this season. United are currently without a training kit sponsor, but sources have indicated there is a “strong pipeline” of prospects for both sleeve and training kit sponsorships.<\/p>\n

The Tezos and DXC deals were thought to be worth a combined \u00a344m per season, so it’s crucial that United negotiate the best deal they can find from that “strong pipeline” of prospects.<\/p>\n

There is confidence within the club that similarly lucrative sponsorship deals will be agreed, but it will be interesting to see whether they are worth less, or whether the sleeve and kit sponsorship rights could be sold as part of a single, more comprehensive package.<\/p>\n

It’s possible that United’s lack of success will finally have an impact on how much they will command from sponsors. Marriott International’s deal with United ended in the summer due to its company-wide cost-cutting, but perhaps it might have continued if the club had been performing better.<\/p>\n

Marriott International may have decided to extend their deal if United had been prominent in the Champions League, for example. Obviously, their decision might have been completely unrelated to results, but performing well on the pitch can only be a positive when trying to get the best sponsorship deals.<\/p>\n

It seems likely United will announce new partners for sleeve and training kit sponsorship in the near future. They have an opportunity to further boost their revenue with those new commercial deals.<\/p>\n","protected":false},"excerpt":{"rendered":"Man Utd lost a sponsorship deal in the summer and another lucrative deal is set to expire at…\n","protected":false},"author":2,"featured_media":567060,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8813],"tags":[748,393,4884,2465,423,101,16,15],"class_list":{"0":"post-567059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manchester","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-manchester","12":"tag-manchester-united-fc","13":"tag-premier-league","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115540994253376377","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/567059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=567059"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/567059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/567060"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=567059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=567059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=567059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}