{"id":569801,"date":"2025-11-14T12:17:23","date_gmt":"2025-11-14T12:17:23","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/569801\/"},"modified":"2025-11-14T12:17:23","modified_gmt":"2025-11-14T12:17:23","slug":"our-legacy-is-celebrating-10-years-in-london-and-opening-a-new-store","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/569801\/","title":{"rendered":"Our Legacy Is Celebrating 10 Years In London \u2013 And Opening A New Store"},"content":{"rendered":"

In recent years, Our Legacy<\/a> has become something of a fixture of London\u2019s fashion landscape, joining the long line (or legacy, you could say!) of Swedish import brands earning cultish fan bases among the city\u2019s style set. What has singled the brand out, though, has been its idiosyncratic aesthetic \u2013 a world apart from the svelte yet safe Scandi chic. Rather, Our Legacy has always had a grit to it; an almost grungy flair, elevated by painstaking attention to detail when it comes to cut, fit and material choice and development.<\/p>\n

It\u2019s been a decade since Our Legacy first set up shop in the British capital, with its store in Soho\u2019s Silver Place serving as something of a pilgrimage site for the brand\u2019s loyal customers. The run-up has brought with it a series of major happenings in town, such as the opening of a pop-up shop at Harrods<\/a> \u2013 a testament to the brand\u2019s luxury kudos. The most significant pledge of Our Legacy\u2019s love for London will come next week, though, when the brand will cut the ribbon to a Soho space dedicated to Work Shop \u2013 Our Legacy\u2019s laboratory for circular fashion practice and innovative collaboration, which celebrates its 10th birthday next year.<\/p>\n

\"Our<\/p>\n

Our Legacy Work Shop London. Photography Nick Dunne<\/p>\n

\"Our<\/p>\n

Our Legacy Work Shop London. Photography Nick Dunne<\/p>\n

\u201cFrom the very beginning, Cristopher [Nying] and I have always been very fond of London,\u201d says Jockum Hallin, Our Legacy\u2019s co-founder (along with Nying) and creative director of Our Legacy Work Shop. \u201cWhether it\u2019s with respect to pop culture, subculture, food, art, sports\u2026 in so many areas, it feels like there\u2019s a spark coming from the city.\u201d<\/p>\n

That admiration was soon reciprocated when the brand first started appearing in retailers across town upon the brand\u2019s launch two decades ago. \u201cIt\u2019s one of the places that we gained traction in very early on. Many inspirational buyers were buying us for completely different reasons, and would do their own things with the line,\u201d an approach that holds true to this day \u2013 the offering you\u2019ll find in Harrods, for example, feels pretty different to what you\u2019ll see on the rails at Dover Street Market<\/a>. \u201cOver the years, we\u2019ve built a great following, a great network and a great community here.\u201d<\/p>\n

It was therefore a no-brainer for Hallin to make the city the first beyond its Stockholm base to host a standalone space for Work Shop. Initially founded as a solution for an issue that all fashion brands inevitably face, \u201cit really started as a means to work with all the residual materials that Our Legacy creates as a whole,\u201d Jockum explains, referring to both garments that remain on the rails at the end of a season\u2019s run, and the rolls of fabrics that had amassed in their warehouses in Portugal, where the lion\u2019s share of the brand\u2019s garments are produced.<\/p>\n

\"Our<\/p>\n

Our Legacy Work Shop x Converse. Photography Ian Kenneth Bird<\/p>\n

\"Our<\/p>\n

Our Legacy Work Shop x Converse. Photography Ian Kenneth Bird<\/p>\n

\u201cWe were asking ourselves, \u2018How do we make something good out of this?\u2019 We can’t just let these beautiful things just sit there, or, worse, discard them,\u201d Hallin says. \u201cAfter all, at its core, fabrics are at the core of what we do. We\u2019re really into developing our own, and also finding real golden nuggets out there, from England, Japan, Italy, which we then bring into the collections.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In recent years, Our Legacy has become something of a fixture of London\u2019s fashion landscape, joining the long…\n","protected":false},"author":2,"featured_media":569802,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,4884,257,246,16,15],"class_list":{"0":"post-569801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-london","12":"tag-shopping","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115548012736575795","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/569801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=569801"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/569801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/569802"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=569801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=569801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=569801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}