![\"Snag](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/11\/1763162595_53_0x0.jpg\")
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Snag, a $72 million U.K.-based brand offers tights in a wide range of sizes.<\/p>\n
COURTESY OF SNAG<\/p>\n
Snag, an ethically designed and inclusively sized online clothing brand with $72 million in 2025 revenue and 2.5 million consumers globally, is set to scale in Europe and the U.S. with predictions of $350 million in revenue in five years and stores on three continents. The brand\u2019s fans buy a pair of its transformative tights every 10 seconds.<\/p>\n
The company, which is based in the U.K., will have in 2025 year-over-year growth of 10%. \u201cWe started in 2018, and went from $0 to $72 million,\u201d said founder and CEO Brie Read. \u201cIt\u2019s grown quite quickly. Our next big step next year is opening shops. We\u2019ll start in the U.K. In five years I\u2019d like to be at $350 million in revenue and building shops in Europe, Asia and the U.S.\u201d <\/p>\n
This past year, Snag has been concentrating on profitability and growing its base of customers. Snag is sold on Amazon and via direct to consumer on its ecommerce site.<\/p>\n
\u201cSnag has exploded in growth by building one of the most connected communities in fashion,\u201d said Juan Pellerano-Rend\u00f3n, chief marketing officer of Swap. \u201cTheir powerful Instagram and TikTok presence has shaped a brand that\u2019s radically inclusive and universally resonant. The Snag Besties community Instagram channel alone has 2,400 superfans who sign up for daily updates \u2013 community loyalty most brands can only dream of.\u201d<\/p>\n
In addition to tights, Snag offers a vast array of clothing, including leggings, underwear, tops, skirts, dresses, bottoms and jeans \u2013 which were three years in the making \u2013 all tested on real people sizes 0 to 34, with tights going up to size 32.<\/p>\n
\u201cWe revolutionized tights,\u201d said Read, whose inspiration for the company came when her tights fell down on a shopping trip in the U.K. \u201cIt was very embarrassing,\u201d she said. \u201cI tried to work out why tights don\u2019t fit people properly and I found out that they are all the same width and just vary in length.\u201d<\/p>\n
There are 40 different novelty styles of tights alone, including those with skull patterns and snake prints. Leggings include squat-proof varieties that are entirely opaque and soft with deep pockets and a thick waistband that won\u2019t roll down. The leggings are made from sustainable fibers <\/a>and designed to fit all sizes. They\u2019re stretchy and comfortable and won\u2019t sag or dig into the skin. <\/p>\n \u201cWe really focus on getting the fit right and that means there\u2019s less waste in landfills and less emotional difficulties,\u201d Read said. \u201cWhen it doesn\u2019t fit it\u2019s a really sad experience.\u201d<\/p>\n Tights come in a range of sizes, colors and novelty prints.<\/p>\n COURTESY OF SNAG<\/p>\n