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\u201cThe UK just feels a bit heavy and stagnant right now, and we needed to mix it up,\u201d says Dean Jarvis, founder of design-led property company VEDA Homes, recently relocated from London to Santa Eul\u00e0lia with his wife and children. <\/p>\n
His move captures a broader sentiment among British professionals who want to retain ambition without sacrificing well-being.<\/p>\n
\u201cWe moved for the 300 days of sun, outdoor living and more conscious schooling for our children \u2014 all within a two-hour hop of London,\u201d he says. <\/p>\n
Santa Eul\u00e0lia\u2019s reputation as one of Ibiza\u2019s few genuinely \u201cyear-round\u201d towns \u2014 with an existing network of like-minded families \u2014 made the transition easier. <\/p>\n
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Santa Eulalia on Ibiza<\/p>\n
Shutterstock<\/p>\n
\u201cWithin two weeks of arriving, we\u2019d bumped into three different friends in the supermarket \u2014 more than I did in a whole year at home,\u201d he says.<\/p>\n
For Jarvis, the slower pace of life has been both the biggest adjustment and the greatest reward. \u201cYou do need to get used to the slower pace, great in some ways, frustrating in others. But children walk to school and play outside without fear, which is worth every trade-off.\u201d<\/p>\n
His reflections underline a generational re-evaluation of success: productivity is no longer defined by hours worked or proximity to the office, but by quality of life. \u201cLife is short and the world is connected,\u201d he says. \u201cExperience it.\u201d<\/p>\n
For years, the British came to the Balearics to escape \u2014 a few weeks of sun before returning to drizzle, deadlines and school runs. <\/p>\n
But a quieter shift is taking place. Those same families who once rented for August are now enrolling their children in local schools, setting up home offices and making island life permanent.<\/p>\n
At Charles Marlow, we\u2019ve seen a marked shift from summer guests to full-time residents, people no longer dipping in and out, but putting down roots. <\/p>\n
People are searching for light, space and a sense of calm that feels increasingly out of reach in Britain<\/p>\n
It\u2019s not just wanderlust. Between political fatigue, rising living costs and a looming mansion tax on homes above \u00a32 million, many Londoners are questioning whether the good life still exists at home. <\/p>\n
The impulse isn\u2019t only financial, it\u2019s emotional. People are searching for light, space and a sense of calm that feels increasingly out of reach in Britain.<\/p>\n
For many families, the move isn\u2019t about escaping tax. It\u2019s about escaping the sense of burnout that life in the UK now brings.<\/p>\n
Year-round living in the Balearics<\/p>\n
In Ibiza and Mallorca, that frustration has translated into something new: permanence. <\/p>\n
Families who once treated the islands as bolt-holes are now moving full-time, drawn by the simplicity of year-round living. <\/p>\n
Caf\u00e9s in Santa Gertrudis stay open through winter. School gates in Dei\u00e0 and S\u00f3ller hum with a mix of Spanish, Catalan and English chatter.<\/p>\n
What was once a seasonal community is becoming a stable one, less tourist economy, more small-town continuity. For locals, it\u2019s a welcome balance; for new arrivals, it\u2019s a revelation.<\/p>\n
The move represents a philosophical shift as much as a geographical one. The pandemic blurred the line between \u201chome\u201d and \u201choliday,\u201d prompting people to ask what a truly balanced life might look like and where it might exist.<\/p>\n
The same motivations are drawing not just business founders, but creatives too, people whose work depends on clarity, inspiration and headspace.<\/p>\n
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De9<\/p>\n
Getty Images<\/p>\n
In Mallorca, Linden and Ally Dover relocated from London with their three-year-old daughter. \u201cMallorca felt like the most year-round and connected of the islands,\u201d says Linden. <\/p>\n
\u201cIt\u2019s an adventure we could take responsibly, to invest in our family without pausing our careers.\u201d<\/p>\n