Younger people in Britain are driving the trend. According to Mintel research, 42% of Gen Z and millennials in the U.K. have attended a Thanksgiving meal, and 16% say they plan to host or attend one for the first time this November. Over half believe American-style holidays like Thanksgiving and Halloween are becoming “bigger fixtures” on the British calendar.<\/p>\n
“U.K. interest in Thanksgiving reflects a growing appetite for American food<\/a>,” Trish Caddy, associate director of food service research at Mintel, told The Guardian.<\/p>\n PUMPKIN OR APPLE? AMERICA\u2019S FIERCEST THANKSGIVING DESSERT DEBATE HEATS UP<\/strong><\/a><\/p>\n Experience-driven eating has taken center stage, and Thanksgiving fits perfectly into the trend. <\/p>\n “It\u2019s less cultural adoption, more culinary celebration. This taps into a wider experience-driven eating trend<\/a> where people seek themed menus, social connection and limited-edition offerings.”<\/p>\n PUMPKIN BREAD CRUSHES THE COMPETITION AS FALL FAVORITES ARE REVEALED ACROSS AMERICA<\/strong><\/a><\/p>\n That “culinary celebration” is showing up on British plates. Devon-based Pipers Farm says turkey and Thanksgiving-related product sales jumped 38% in the two weeks leading up to the holiday last year and demand is still climbing. The farm has added more sides and turkey sizes to handle what it expects will be another record year.<\/p>\n FROM RETRO TO REFINED: JELL-O SALAD AND SAVORY GELATIN DISHES MAKE UNEXPECTED RETURN<\/strong><\/a><\/p>\n Online grocer Ocado is seeing the same boom.\u00a0<\/p>\n “It\u2019s less cultural adoption, more culinary celebration,” says Mintel\u2019s Trish Caddy. (iStock)<\/p>\n The company reports searches for “Thanksgiving” are up 440% year-over-year, while “pumpkin spice” has exploded by more than 550%. U.S. snack brands are also surging. Herr\u2019s Buffalo Blue Cheese Curls are up 410%, and Newman\u2019s Own Ranch Dressing sales have more than doubled.<\/p>\n CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/strong><\/a><\/p>\n British grocery data also show sweet potato sales spiking 45% last November, while canned pumpkin sales shot up 60% year-on-year, according to Brit Brief.<\/p>\n CLICK HERE FOR MORE LIFESTYLE STORIES<\/strong><\/a><\/p>\n Restaurants are cashing in, too. At CUT at 45 Park Lane in London, chef Elliott Grover told The Guardian they\u2019ve expanded their Thanksgiving service to handle more than 180 diners.\u00a0<\/p>\n Younger Britons are driving the trend, with 42% of Gen Z and millennials in the U.K. reporting they have attended a Thanksgiving meal. (iStock)<\/p>\n The restaurant\u2019s Bar 45 now offers themed bites all week, from turkey croquettes to pecan pie and bacon-wrapped dates.<\/p>\n CLICK HERE TO DOWNLOAD THE FOX NEWS APP<\/strong><\/a><\/p>\n That appetite for Thanksgiving fits into a larger shift in how Britons approach food. Innova Market Insights calls it the “Local Goes Global” trend: a surge in curiosity about international flavors. The firm\u2019s latest U.K. food-market data show products inspired by American cuisine are up 8% across the region, as consumers look for bold, recognizable tastes that still feel a little exotic.<\/p>\n TEST YOURSELF WITH OUR LATEST LIFESTYLE QUIZ<\/strong><\/a><\/p>\n A separate 2025 U.K. food-and-drinks sector report from Tokio Marine HCC backs that up. While the report notes inflation is squeezing shoppers, it also finds that “novelty and themed experiences<\/a>” remain a key growth driver in food and hospitality.<\/p>\n![\"A](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/11\/thanksgiving-food-plated.jpg\")
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