{"id":575019,"date":"2025-11-16T23:04:14","date_gmt":"2025-11-16T23:04:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/575019\/"},"modified":"2025-11-16T23:04:14","modified_gmt":"2025-11-16T23:04:14","slug":"cycling-is-the-only-sport-not-benefiting-from-tv-rights-world-tour-bosses-warn-model-is-becoming-impossible-to-sustain-amid-proposals-to-charge-for-roadsi","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/575019\/","title":{"rendered":"\u201cCycling is the only sport not benefiting from TV rights\u201d \u2013 World Tour bosses warn model is becoming \u2018impossible\u2019 to sustain amid proposals to charge for roadside viewing"},"content":{"rendered":"

<\/p>\n

They see that paradox playing out in real time: booming global audiences and iconic races on the one hand, teams folding or being forced into mergers on the other.<\/p>\n

\u201cThis gap increases year after year\u201d<\/p>\n

From Piva\u2019s perspective, the widening divide is no longer something that can be dismissed as perception or sour grapes. He believes it is baked into how the World Tour now functions. \u201cThis gap increases year after year.\u201d<\/p>\n

The peloton, he argues, is increasingly split between a small group of superpowers and everyone else. The results sheet reflects that imbalance far more often than it disrupts it. \u201cThere is a reality we cannot escape: four or five big teams win most of the races. The others must make do with the crumbs, which does not encourage financial partners to continue the adventure with them.\u201d<\/p>\n

For the rest, survival often comes down not to performance, but to the mood and priorities of a single backer. \u201cBut when that person decides to turn off the tap, it is over.\u201d<\/p>\n

Lavenu sees the same picture from another angle. He points to a sport where a few structures are plugged into state money or multinational backing, while the rest live permanently on the edge. \u201cToday, there are a few teams backed by states or multinationals who have unlimited budgets, and the others who are fighting to retain the support of sponsors, who are sometimes increasingly reluctant to loosen the purse strings.\u201d<\/p>\n

That would be worrying enough in isolation. What pushes it towards crisis, in their eyes, is that teams do not share in the value of the product they help create. \u201cCycling does not benefit from TV rights, nor from ticketing.\u201d<\/p>\n

The UCI<\/a> does channel some money back into the base of the pyramid, but Lavenu is clear about its limits. \u201cIt provides a small development allowance to amateur clubs.\u201d<\/p>\n

It is helpful, but hardly the sort of robust income stream that can protect World Tour squads from the next sponsor withdrawal or failed merger.<\/p>\n

Free roadside access, ticketing ideas and a salary cap dilemma<\/p>\n

With more projects disappearing and dozens of riders left scrambling for contracts, debate has inevitably turned to reform. One of the more eye-catching proposals has been to charge fans for access to certain points on a race route and redistribute that money to the teams. Piva and Lavenu treat the idea seriously, but neither sees it as a silver bullet.<\/p>\n

Piva can see the logic on paper, provided the funds actually reach the people putting on the show. \u201cIn an ideal world, the money would be distributed according to team budgets. But the strongest would be entitled to ask for a larger share of the cake because they provide the spectacle at the front of the race.\u201d<\/p>\n

In other words, even any new pot of money risks reproducing the same hierarchy unless it is designed with iron-clad safeguards.<\/p>\n

Lavenu, meanwhile, immediately runs into practical and cultural questions. How do you ticket something that has always been open, fluid and rooted in public space? \u201cHow do you control the spectators? And what about those who have been there since the morning?\u201d<\/p>\n

He is adamant that one of cycling\u2019s greatest strengths cannot simply be sacrificed. \u201cRemoving this free access does not seem a good idea to me.\u201d<\/p>\n

For Lavenu, roadside accessibility is part of the sport\u2019s identity and part of the reason its heroes are so relatable. Closing that off risks damaging the very thing teams and organisers are trying to monetise.<\/p>\n

That leads him instead towards the cost side of the equation. If incomes are hard to grow fairly, perhaps outgoings could be controlled. Yet even here, he sees serious complications. \u201cWe could consider a salary cap, set a limit on salaries,\u201d suggests Lavenu. \u201cBut how do you impose that on a state-funded sponsor like UAE?\u201d<\/p>\n

Without some form of central authority and shared buy-in, a cap risks being toothless for the biggest players and binding only for those with less leverage.<\/p>\n

A World Tour built on popularity, not protection<\/p>\n

Both men come back to the same core contradiction: cycling has never been more visible, but the people who race and run the teams are still operating without the protections enjoyed in other global sports.<\/p>\n

The current model asks sponsors to shoulder almost all of the risk and then hopes they remain loyal. It asks mid-tier teams to fight for relevance in a calendar where, as Piva puts it, \u201cfour or five big teams win most of the races.\u201d It asks riders and staff to build careers inside projects that can vanish whenever a benefactor decides to \u201cturn off the tap\u201d.<\/p>\n

And all the while, as Piva and Lavenu jointly underline, \u201ccycling is the only sport whose actors do not benefit from the spin-offs of TV rights, even though it is more popular than ever.\u201d<\/p>\n

For them, the conclusion is unavoidable: if the World Tour does not find a way to share the value it generates more fairly and predictably, the sport will keep living this paradox \u2014 and more teams will pay the price for a system that never truly guaranteed their survival in the first place.<\/p>\n","protected":false},"excerpt":{"rendered":" They see that paradox playing out in real time: booming global audiences and iconic races on the…\n","protected":false},"author":2,"featured_media":575020,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4104],"tags":[182359,4230,181809,79,182357,20680,121088,16,15,182358],"class_list":{"0":"post-575019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-arkea-bb-hotels","9":"tag-cycling","10":"tag-decathlon-ag2r-la-mondiale-team","11":"tag-sports","12":"tag-team-jayco-alula","13":"tag-tour-de-france","14":"tag-uci","15":"tag-uk","16":"tag-united-kingdom","17":"tag-vincent-lavenu"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115561880853750849","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/575019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=575019"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/575019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/575020"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=575019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=575019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=575019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}