{"id":579581,"date":"2025-11-19T03:14:17","date_gmt":"2025-11-19T03:14:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/579581\/"},"modified":"2025-11-19T03:14:17","modified_gmt":"2025-11-19T03:14:17","slug":"fashion-meets-fitness-flannels-adds-hiiclub-to-its-leeds-flagship","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/579581\/","title":{"rendered":"Fashion meets fitness: Flannels adds HiiClub to its Leeds flagship"},"content":{"rendered":"<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        November 18, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Frasers Group isn\u2019t just reserving the in-store exercise\/fitness trend for its Sports Direct brand. The retail group is has turned its attention to <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-flannels\" title=\"Flannels\" target=\"_blank\" rel=\"noopener\">Flannels<\/a>, introducing HiiClub to its Leeds flagship store.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:645px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/11\/6f26.jpg\" alt=\"\" loading=\"lazy\"\/><\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The \u201ccutting-edge fitness and recovery destination\u201d takes its place within the Briggate store, \u201chighlight[ing] the power of collaboration in redefining modern retail\u201d.\u00a0<\/p>\n<p>And Flannels isn\u2019t alone in the growing trend: HiiClub is already part of \u201ca world-class fitness brand community\u201d\u00a0that includes retail brands Vuori, On, Lululemon, Boss Green, Represent 247,\u00a0and a newly-opened 18montrose\u00a0shop-in-shop in London.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">By embedding a premium training and recovery experience within a luxury retail setting, Frasers said it\u2019s \u201ccreating an ecosystem where fashion, fitness, and community coexist,\u00a0 setting a new benchmark for lifestyle destinations in the UK\u201d<\/p>\n<p>It also \u201cmarks the latest move in Flannels\u2019 mission \u201cto reimagine retail as an experiential, lifestyle-led environment; underscoring [our] growing influence in the premium active and\u00a0wellness category, and its vision for the future of luxury, experience-led retail.<\/p>\n<p>Set within the \u2018Active Floor\u2019\u00a0\u201cdesigned for performance, recovery and style\u201d the 5,000 sq ft\u00a0space blends high-performance training with recovery, social connection and design excellence. Inside, members can explore three distinct zones, underpinned by HiiGrind\u2019s \u2018Get Obsessed\u2019 ethos, encouraging people to become genuinely invested in their health, fitness and the lifelong benefits that last far beyond the workout.<\/p>\n<p>It includes HiiTrain, a strength, conditioning and running zone offering four signature workouts; HiiBalance,\u00a0Leeds\u2019 largest Reformer Pilates studio; and HiiContrast,\u00a0a dedicated hot and cold therapy suite.<\/p>\n<p>Lauren Barrie, group head of Retail at Frasers Group said: \u201cIntroducing HiiClub\u2026 allows us to offer a wellness experience that sits naturally alongside our active and fashion brands.\u00a0<\/p>\n<p>\u201cIt\u2019s a meaningful addition for the local community and reflects our ongoing investment in the North, where Flannels\u2019 story started.\u201d\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published November 18, 2025 Frasers Group isn\u2019t just reserving the in-store exercise\/fitness trend for its Sports Direct brand.&hellip;\n","protected":false},"author":2,"featured_media":579582,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8814],"tags":[952,748,393,2584,183339,4884,1860,15909,5775,15910,16,15],"class_list":{"0":"post-579581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leeds","8":"tag-beauty","9":"tag-britain","10":"tag-england","11":"tag-fashion","12":"tag-flannels","13":"tag-great-britain","14":"tag-leeds","15":"tag-luxury","16":"tag-network","17":"tag-professionals","18":"tag-uk","19":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115574188799832389","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/579581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=579581"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/579581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/579582"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=579581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=579581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=579581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}