<\/p>\n
Edinburgh remains the UK\u2019s top destination for hotel investment outwith London, according to Deloitte.<\/p>\n
Executives and investors from the hotel industry responding to Deloitte\u2019s 2025 European Hotel Industry and Investment survey ranked Edinburgh as the most attractive regional UK city for investment for a fifth consecutive year.<\/p>\n
The Scottish capital was ranked most attractive by over half (54%) of respondents, followed by Cambridge (41%), up two places from last year. Oxford and Manchester took third and fourth place respectively, both falling a place in the ranking.\u00a0<\/p>\n
London was the most attractive city for hotel investment in Europe for a third consecutive year, ahead of Madrid and Athens.<\/p>\n
Leila Jiwnani, head of hospitality advisory at Deloitte UK, said: \u201cLondon has secured its position as the most desirable hotel investment destination for a third year running, carving out its reputation as a dynamic capital city for business and leisure travel.<\/p>\n
\u201cEdinburgh also continues to demonstrate its popularity as a tourism hotspot, while destinations across Europe see varying levels of interest.<\/p>\n
\u201cInvestors will be looking for locations that attract a variety of visitors, particularly amidst changing consumer preferences, including a focus on either value or luxury.\u201d\u201d<\/p>\n
Abhishek Jaiswal, real estate M&A partner at Deloitte, said: \u201cThe expectation of more competition for hotel assets going forward is a positive sign for the industry, with a focus on niche and value segments given the middle of the market is stretched.<\/p>\n
\u201cWhile hoteliers look at profitability as a priority, strategic growth will regain importance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Edinburgh remains the UK\u2019s top destination for hotel investment outwith London, according to Deloitte. Executives and investors from…\n","protected":false},"author":2,"featured_media":585296,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,1102,4884,712,16,15],"class_list":{"0":"post-585295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-edinburgh","10":"tag-great-britain","11":"tag-scotland","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115589347773658404","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/585295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=585295"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/585295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/585296"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=585295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=585295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=585295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}