{"id":590993,"date":"2025-11-24T15:27:12","date_gmt":"2025-11-24T15:27:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/590993\/"},"modified":"2025-11-24T15:27:12","modified_gmt":"2025-11-24T15:27:12","slug":"picnic-secures-e430m-for-growth-in-germany","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/590993\/","title":{"rendered":"Picnic Secures \u20ac430m For Growth In Germany"},"content":{"rendered":"

Dutch online supermarket Picnic<\/a> has announced a successful funding round, raising \u20ac430 million from its existing investors.<\/p>\n

The capital infusion will be primarily allocated<\/a> to support the company’s growth strategy in Germany<\/a>.<\/p>\n

The expansion into new regions and cities necessitates significant investments<\/a> in infrastructure, particularly in distribution centres<\/a>.<\/p>\n

Founded a decade ago by a team of seasoned entrepreneurs, Picnic offers a comprehensive range of supermarket items with free home delivery.<\/p>\n

The company’s business model promotes a more environmentally friendly food supply system by using small electric vans for its deliveries, reducing waste and carbon emissions<\/a>.<\/p>\n

The online supermarket<\/a> quickly gained popularity in the Netherlands<\/a> and currently serves two million customers across 200 towns from seven distribution centres in its home market.<\/p>\n

Following its success in the Netherlands, Picnic expanded into Germany in 2018 and subsequently into France in 2021.<\/p>\n

Germany, with a population nearly five times that of the Netherlands and almost nine times its geographical size, presents a vast opportunity for Picnic.<\/p>\n

Co-founder Michiel Muller stated, “We want to be able to deliver to a large share of households in Germany as well, so this requires substantial investments to roll out the same infrastructure we have in the Netherlands.<\/p>\n

“Since launch, we\u2019ve been growing even faster in Germany than in the Netherlands, so the outlook is positive.\u201d<\/p>\n

In the Netherlands, Picnic has already achieved operational profitability.<\/p>\n

Previous Funding<\/strong><\/p>\n

The latest funding round brings Picnic’s total capital raised to nearly \u20ac2 billion.<\/p>\n

In January 2024, the company secured \u20ac355 million, with \u20ac230 million contributed by German retailer Edeka, now one of its largest investors.<\/p>\n

Other notable investors include The Bill and Melinda Gates Foundation Trust, Dutch investment firm Hoyberg and Amsterdam-based investment firm NPM Capital<\/a>.<\/p>\n

New Distribution Centre In Germany<\/strong><\/p>\n

To further drive growth, Picnic partnered with TGW Logistics<\/a> in July to open<\/a> a largely automated distribution centre in the western German city of Oberhausen.<\/p>\n

The new warehouse, which TGW claims to be Europe’s largest online grocery<\/a> fulfilment centre, can handle up to 200,000 deliveries per week in the Rhine-Ruhr area.<\/p>\n

The centre includes a shuttle warehouse with 1,500 autonomous robots that manage chilled, frozen, and ambient products across three temperature zones.<\/p>\n","protected":false},"excerpt":{"rendered":"Dutch online supermarket Picnic has announced a successful funding round, raising \u20ac430 million from its existing investors. The…\n","protected":false},"author":2,"featured_media":590994,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[2000,299,1824,64855],"class_list":{"0":"post-590993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-germany","8":"tag-eu","9":"tag-europe","10":"tag-germany","11":"tag-picnic"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/590993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=590993"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/590993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/590994"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=590993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=590993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=590993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}