![\"Nyetimber](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/11\/1764191608_259_0x0.jpg\")
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Nyetimber is a major English sparkling wine that has expanded in airport retail. <\/p>\n
Avolta<\/p>\n
In the run-up to Christmas, London Heathrow Airport has lined up a campaign in its World Duty Free (WDF) store at Terminal 5 which for, the first time, brings together three major English sparkling wine houses: Chapel Down<\/a>, Gusbourne, and Nyetimber. <\/p>\n All three are part of efforts by WDF (a retail brand of Swiss travel retailer Avolta) and Europe\u2019s busiest airport, to strengthen the premium drinks offer as passenger numbers at T5\u2014the hub for British Airways\u2014surge over the holiday season. It is also a timely way of raising the profile of UK sparkling wine to an international audience since the sector has been carving out a reputation<\/a> as a worthy competitor to more renowned, and generally more expensive, French Champagnes. <\/p>\n This year, Nyetimber\u2019s Blanc de Blancs 2016 Magnum became the first non-Champagne<\/a> to win \u2018Champion Sparkling Wine\u2019 at the International Wine Challenge. English bubbly also had a very good run at the 2025 Decanter Awards<\/a>, and on World Champagne Day last month, the result of a two-horse blind tasting at New York\u2019s Elsie rooftop bar was that 67% of participants preferred the English sparkling wine<\/a> over a Champagne competitor. Not great news for the French marque, but perfect timing for the Heathrow T5 staging. <\/p>\n Chapel Down held the NYC blind tasting and sales director, Tom Hepworth-Bond, commented: \u201cInterest in English sparkling wine is accelerating around the world, and Heathrow provides an exceptional platform to showcase the quality and ambition of our category. At Chapel Down, we are committed to raising global awareness of what it can offer. Global travel retail plays an increasingly important role in that journey, and this is an exciting moment for the category.\u201d<\/p>\n Platforming English sparkling wine<\/p>\n Eve Fifer, Avolta\u2019s commercial director in the U.K., said: \u201cAvolta and Heathrow share the same commitment of supporting local British businesses and brands, and this campaign is a great example of that shared ambition. Together with Chapel Down, Gusbourne, and Nyetimber, we\u2019re delighted to shine a spotlight on the incredible quality of English sparkling wine.\u201d<\/p>\n The English sparkling wine showcase will be present until February at London Heathrow Airport. <\/p>\n Avolta<\/p>\n Gusbourne\u2019s selection at T5 will be vintage-only lines. CEO Jonathan White, said: Fresh from a string of international award wins\u2014including six gold medals and the coveted Chairman\u2019s Trophy at the Champagne & Sparkling Wine World Championships\u2014we\u2019re proud to be flying the flag for English wine.\u201d <\/p>\n Of the three brands, Nyetimber has the biggest footprint in travel retail\u2014and probably the most recognizable name internationally. Karl Th\u00f6gersen, sales head for the channel and Europe, commented: \u201cGlobal travel retail is hugely important for us, so inclusion in this activation at a peak sales moment is exciting. We often find that when people try Nyetimber, they come back for more. By sampling directly to travelers, we hope to bring on board new fans.\u201d<\/p>\n Tastings and artist giveaways<\/p>\n The Heathrow campaign will enable travelers to taste all three sparkling wines in a shop-in-shop location within WDF\u2019s main departures store and runs from now until February 2026. On Fridays, an added incentive to buy a bottle will be the presence of an artist in the store to hand-paint wooden gift tags with seasonal images, ideal for Christmas gifting. <\/p>\n Heathrow\u2019s retail director, Fraser Brown, has long championed the showcasing of \u2018the best of Britain\u2019 to global audiences at what is claimed to be the world\u2019s most connected international airport. He said: \u201cThis initiative reflects the innovation and quality Britain is known for.\u201d<\/p>\n Gaining an international platform for English sparkling wine might help boost overseas interest in the sector. While domestic sales of English sparkling wine rose by 187% between 2018 and 2023 to reach 6.2 million bottles, which was maintained in 2024. However exports have been modest at around 10% of that level, far below the original 2.5 million target. <\/p>\n Trade association WineGB noted: \u201cSales of sparkling wine have remained level which is a considerable achievement in a year that saw Champagne shipments to the U.K. fall by 13%, and overall sales of Cava drop by 13.4%.\u201d In that context, English sparkling wine is showing remarkable resilience. <\/p>\n","protected":false},"excerpt":{"rendered":"Nyetimber is a major English sparkling wine that has expanded in airport retail. Avolta In the run-up to…\n","protected":false},"author":2,"featured_media":595794,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,78362,187295,393,4884,187294,1994,257,539,187293,187292,87746,16,15,9917],"class_list":{"0":"post-595793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-champagne","10":"tag-chapel-down","11":"tag-england","12":"tag-great-britain","13":"tag-gusbourne","14":"tag-heathrow-airport","15":"tag-london","16":"tag-london-heathrow","17":"tag-nyetimer","18":"tag-shopping-at-heathrow","19":"tag-sparkling-wine","20":"tag-uk","21":"tag-united-kingdom","22":"tag-wine"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115618068584791324","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/595793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=595793"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/595793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/595794"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=595793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=595793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=595793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}