{"id":596231,"date":"2025-11-27T02:18:19","date_gmt":"2025-11-27T02:18:19","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/596231\/"},"modified":"2025-11-27T02:18:19","modified_gmt":"2025-11-27T02:18:19","slug":"germany-deepens-commitment-to-the-gcc-travellers-as-gntb-celebrates-twenty-years-in-the-region","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/596231\/","title":{"rendered":"Germany Deepens Commitment To The GCC Travellers As GNTB Celebrates Twenty Years In The Region"},"content":{"rendered":"

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\n\tGermany Deepens Commitment To The GCC Travellers As GNTB Celebrates Twenty Years In The Region<\/p>\n


\n Published on
\n November 26, 2025 \n<\/p>\n

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The German National Tourist Board (GNTB)<\/strong> celebrates its twenty years of uninterrupted presence in GCC by welcoming again the tourists from the Gulf Cooperation Council (GCC)<\/strong> with open arms. During a press event themed Celebrating 20 years in the GCC<\/strong>, GNTB\u2019s Chief Executive Officer reiterated Germany\u2019s everlasting dedication to the GCC tourists, emphasizing that the country is not only a destination but also a place where visitors from the Gulf can feel like home.<\/p>\n

GCC emerges as a top-tier inbound market for Germany<\/p>\n

Recent statistics highlight the growing significance of the Gulf region for Germany\u2019s tourism sector. In 2024, spending by GCC travellers in Germany reached a substantial 2.3\u202fbillion euro, making the GCC the country\u2019s third\u2011largest overseas market. <\/p>\n

Data also shows renewed momentum: the number of overnight stays by GCC visitors increased by around 1.2 per cent in 2024, reflecting a 21 per cent growth since 2022. <\/p>\n

Even during the post\u2011pandemic rebound, GCC travellers proved among the first to return, underlining their loyalty and trust in Germany as a travel destination.<\/p>\n

What draws Gulf travellers to Germany: variety, comfort, authenticity<\/p>\n

According to remarks shared at the Dubai event, the appeal of Destination Germany<\/strong> among GCC visitors lies in its multifaceted offerings, from cosmopolitan cities and cultural heritage to natural landscapes, wellness-friendly regions and premium shopping. <\/p>\n

GNTB has emphasized that many Gulf holidays to Germany are multi-generational and family\u2011oriented, combining city breaks with countryside escapes, cultural excursions, spa and wellness retreats, and high\u2011end shopping. <\/p>\n

Additionally, Germany\u2019s commitment to sustainability and inclusive tourism, reflected in green travel policies and digital innovations, resonates with modern travellers from Gulf countries looking for responsible and comfortable travel.<\/p>\n

New 2026 strategy: personalisation, digital engagement and Gen Z<\/p>\n

To build on these positive trends, GNTB is set to roll out an intensified marketing strategy in 2026 aimed at GCC markets. Key elements will include:<\/p>\n