{"id":597570,"date":"2025-11-27T17:34:12","date_gmt":"2025-11-27T17:34:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/597570\/"},"modified":"2025-11-27T17:34:12","modified_gmt":"2025-11-27T17:34:12","slug":"epics-sweeney-says-platforms-should-stop-tagging-games-made-with-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/597570\/","title":{"rendered":"Epic’s Sweeney says platforms should stop tagging games made with AI"},"content":{"rendered":"

The CEO of Epic Games, Tim Sweeney, has argued that platforms like Steam should not label games that are made using AI.<\/p>\n

Responding to a post on Twitter from a user who suggested that storefronts drop this tag, the industry exec said that it “makes no sense” to flag such content. Sweeney added that soon AI will be a part of the way all games are made.<\/p>\n

“The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation,” Sweeney said.<\/p>\n

“It makes no sense for game stores, where AI will be involved in nearly all future production.”<\/p>\n

Since January 2024, Valve has allowed “the vast majority of games” using AI<\/a> on its Steam platform, but requires developers to disclose how the tech has been used. This was an about-turn on the PC giant’s previous policy, which was much more tentative on AI<\/a>.<\/p>\n

Data from Totally Human Media published in July 2025 showed that seven per cent of the games on Steam disclose the use of generative AI<\/a>; the previous year, just 1.1% of titles on Valve’s platform used the tech.<\/p>\n

Indie platform Itch.io has also required developers to disclose whether generative AI was used in the creation of their games since November 2024<\/a>.<\/p>\n

\"Arc<\/p>\n

ARC Raiders’ use of AI voices attracted controversy. | Image credit: Embark Studios<\/p>\n

Sweeney’s remarks about AI becoming a ubiquitous part of the game development process echo statements made by the CEO of Nexon; earlier in the month, he said that: “it’s important to assume every game company is using AI<\/a>“. This followed controversy around Embark Studios’ Arc Raiders, which used AI for voice lines.<\/p>\n

The Fortnite boss also weighed into that particular debate<\/a>, arguing that: “[AI] increases human productivity in some areas by integer multiples, and views on whether this is a net good and should be rewarded, or bad and should be fought against, are speculative and generally distributed along political lines.”<\/p>\n","protected":false},"excerpt":{"rendered":"The CEO of Epic Games, Tim Sweeney, has argued that platforms like Steam should not label games that…\n","protected":false},"author":2,"featured_media":597571,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,1942,53,16,15],"class_list":{"0":"post-597570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-technology","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115622868936956427","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/597570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=597570"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/597570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/597571"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=597570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=597570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=597570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}