{"id":604571,"date":"2025-12-01T04:03:15","date_gmt":"2025-12-01T04:03:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/604571\/"},"modified":"2025-12-01T04:03:15","modified_gmt":"2025-12-01T04:03:15","slug":"can-prince-williams-ordinary-joe-approach-win-the-monarchy-more-support-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/604571\/","title":{"rendered":"Can Prince William’s ‘ordinary Joe’ approach win the monarchy more support?"},"content":{"rendered":"

The social media posts that Prince William and his family share to their 17.1 million followers have a similar approach, with many showing them off-duty, with videos shot in woods, on sand dunes. One shows the Princess of Wales sharing her relief at having finished chemotherapy treatment<\/a>, and reflecting on the importance “of simply loving and being loved”.<\/p>\n

British “adman” Rory Sutherland, who has spent 37 years in the heart of the advertising world, currently as vice-chairman of Ogilvy, fully approves of the Waleses’ approach to striking a more modern tone.<\/p>\n

“I think he’s walked the line, which is a very narrow line between modernity and kind of absurdity extremely well,” he says of Prince William. “It is a very delicate path to tread.”<\/p>\n

It is, he adds, far less crude than one memorable attempt by the generation before him, when Prince Edward, Princess Anne and Andrew took part in It’s a Royal Knockout charity tournament in 1987, presiding over teams of celebrities who wore costumes and did challenges like lobbing ham at each other.<\/p>\n

And it seems to be resonating. Prince William and Catherine have public approval ratings of 76% and 73% respectively – higher than all other family members in last month’s YouGov survey.<\/p>\n","protected":false},"excerpt":{"rendered":"The social media posts that Prince William and his family share to their 17.1 million followers have a…\n","protected":false},"author":2,"featured_media":604572,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7708],"tags":[5105,7710,519,448],"class_list":{"0":"post-604571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royals","8":"tag-royal","9":"tag-royal-families","10":"tag-royal-family","11":"tag-royals"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115642328884444440","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/604571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=604571"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/604571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/604572"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=604571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=604571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=604571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}