{"id":605515,"date":"2025-12-01T15:28:11","date_gmt":"2025-12-01T15:28:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/605515\/"},"modified":"2025-12-01T15:28:11","modified_gmt":"2025-12-01T15:28:11","slug":"puma-leaps-into-london-retailing-with-new-flagship-store","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/605515\/","title":{"rendered":"Puma Leaps into London Retailing with New Flagship Store"},"content":{"rendered":"<p><a href=\"https:\/\/us.puma.com\/us\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Puma<\/strong><\/a> has opened its largest-ever European flagship store on London\u2019s Oxford Street, prime retail real estate that also is the location for the <strong>62,430-square-foot<\/strong> <strong>Ikea<\/strong> store that opened in <a href=\"https:\/\/www.retailtouchpoints.com\/features\/news-briefs\/ikea-to-open-london-store-following-three-year-environmental-renovation\" target=\"_blank\" rel=\"noreferrer noopener\">May 2025<\/a> after a <strong>three-<\/strong>year renovation. The <strong>24,000-square-foot<\/strong> Puma store will feature multiple customization areas as well as a digital running video wall designed to showcase the Puma Nitro performance technology that reacts to every touch.<\/p>\n<p>\u201cLondon is one of the most competitive retail markets in the world, and Oxford Street is its main stage,\u201d said Lucynda Davies, Managing Director, UK and Ireland at Puma said in a statement. \u201cThis flagship shows our confidence in the UK and reflects our commitment to delivering fresh, creative experiences that feel authentic to Puma.\u201d<\/p>\n<p>The new store also will feature an archive area showcasing iconic pieces from the brand\u2019s past <strong>77<\/strong> years, and will host events and activations this year and into 2026. Additionally, Puma has created a London Exclusive collection, available only at the flagship store, that was designed by Heido Desens, Puma\u2019s VP Creative Direction and Innovation. The collection reimagines British icons like the Union Flag and Harris Tweed through a modern Puma-inspired lens.<\/p>\n<p>\u201cThis is our first flagship store in Europe, which gives us the chance to connect with more people than ever before \u2014 right in the heart of one of the world\u2019s most iconic shopping destinations,\u201d said <a href=\"https:\/\/www.retailtouchpoints.com\/features\/retail-movers-and-shakers\/puma-names-long-time-adidas-exec-as-new-ceo\" target=\"_blank\" rel=\"noreferrer noopener\">Arthur Hoeld<\/a>, CEO of Puma in a statement. \u201cIt is a powerful platform to engage directly with consumers, showcase our latest performance innovations and strengthen our brand presence in one of the world\u2019s most influential retail destinations.\u201d<\/p>\n<p>In <a href=\"https:\/\/www.retailtouchpoints.com\/topics\/retail-store-design\/new-store-concepts\/puma-brings-immersive-entertainment-flagship-to-las-vegas\" target=\"_blank\" rel=\"noreferrer noopener\">November 2024<\/a> Puma opened a <strong>three-<\/strong>story flagship store in Las Vegas featuring a Motorsports Zone, an interactive arcade and customization capabilities.<\/p>\n","protected":false},"excerpt":{"rendered":"Puma has opened its largest-ever European flagship store on London\u2019s Oxford Street, prime retail real estate that also&hellip;\n","protected":false},"author":2,"featured_media":605516,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,189724,189725,393,4884,668,257,38864,16,15],"class_list":{"0":"post-605515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-designretail","10":"tag-designretail-news","11":"tag-england","12":"tag-great-britain","13":"tag-ikea","14":"tag-london","15":"tag-puma","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115645022640233888","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/605515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=605515"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/605515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/605516"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=605515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=605515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=605515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}