Restaurateur Stefano Pieraccini of The Rocca Group has taken up a new role as Commercial Director at Edinburgh City Football Club. The newly created position will see him lead on all aspects of the League Two club\u2019s commercial operations, including sponsorship, partnerships, supporter engagement and long-term business planning.<\/p>\n
Pieraccini, known for his hospitality ventures across Edinburgh and St Andrews, will continue in his role at The Rocca Group while supporting the club\u2019s ambitions to build stronger ties with the local business community and grow its off-pitch revenue.<\/p>\n
A Scots-Italian entrepreneur, Pieraccini is returning to familiar ground. Early in his career, he worked in marketing at the Football Association in London before moving back to Scotland to develop his restaurant group, which includes Caf\u00e9 Calton, The Broughton, and The Seafood Ristorante.<\/p>\n
\u201cEveryone I have met at Edinburgh City FC over the past few weeks has been outstanding,\u201d said Pieraccini. \u201cIt\u2019s clear the club is built on dedication, unity, and genuine support. I\u2019m excited to contribute by working closely with our partners, supporters, and the wider Edinburgh community to help strengthen the club\u2019s commercial foundations for the future and add value wherever possible.\u201d<\/p>\n
Welcoming the appointment, Edinburgh City FC Chairman John Dickson said, \u201cI am delighted to welcome Stefano, and I am sure he will be a tremendous addition to our club. Stefano brings exceptional experience across business, partnerships, brands and media. I am excited to have someone with such high level skill sets on board, who can help us achieve our commercial objectives.\u201d<\/p>\n
Pieraccini\u2019s appointment signals the start of a new phase for the club as it looks to expand its commercial activity and deepen its local reach, with work already underway ahead of the new year.<\/p>\n
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