{"id":606366,"date":"2025-12-02T01:19:28","date_gmt":"2025-12-02T01:19:28","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/606366\/"},"modified":"2025-12-02T01:19:28","modified_gmt":"2025-12-02T01:19:28","slug":"lidl-confirms-liverpools-most-purchased-item-of-2025","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/606366\/","title":{"rendered":"Lidl confirms Liverpool’s most-purchased item of 2025"},"content":{"rendered":"

The supermarket shared key insights into Liverpool\u2019s shopping behaviours\"LidlLidl has unveiled its first-ever \u2018Lidl Wrapped\u2019 – a celebration of some of the nation\u2019s favourite buys, brought to life as limited-edition Christmas wrapping paper(Image: Simon Deacon)<\/p>\n

Lidl has revealed Liverpool’s most purchased product of the year as part of its first-ever ‘Lidl Wrapped’ campaign. The supermarket is celebrating the nation\u2019s favourite buys and the shopping trends that defined the year, with one bestselling product from each of 10 major UK cities having been turned into a limited-edition wrapping paper design.<\/p>\n

The all-butter croissant<\/a> took the top spot as one of Liverpool’s best-loved products for 2025. To celebrate, Lidl <\/a>will be rolling out free croissant-themed wrapping paper at its Jennifer Avenue store<\/a> from Monday, December 15.<\/p>\n

It’s one of 10 stores<\/a> nationwide offering free gift-wrapping stations, where shoppers can have presents wrapped in their city\u2019s design while stocks last.<\/p>\n

From December 4 to December 17, depending on location, customers can also take part in interactive games at the pop-up stations for the chance to win discounts, vouchers or a \u00a350 ‘golden ticket’.<\/p>\n

The wrapping paper will also be available to purchase, priced at 75p for a pack of three sheets, with all proceeds donated to Neighbourly.<\/p>\n

\"OneOne of each region\u2019s favourite items has been immortalised in a unique design – just in time to sleigh Christmas wrapping(Image: Lidl)<\/p>\n

A national Panettone-themed design will also be released for shoppers across the UK.<\/p>\n

As well as showing the nation’s most bought items, ‘Lidl Wrapped’ will highlight the shopping trends and personalities that defined the year.<\/p>\n

Lidl Plus <\/a>users will also have their own personalised version of Lidl Wrapped, coming to the rewards app soon.<\/p>\n

Aside from Liverpool’s love of an all-butter croissant, Lidl’s research found distinct shopping personalities and key insights into the city’s shopping behaviours.<\/p>\n

\"ToTo celebrate, the supermarket is rolling out free gift-wrapping stations at 10 stores nationwide(Image: Lidl)<\/p>\n

27% of Liverpool shoppers fell into the ‘loyal locals’ category and remain faithful to their local store, routine and go-to basket.<\/p>\n

20% identified as ‘deal detectives’, snapping up supermarket apps, discount codes and vouchers, and 12% said they were ‘aisle adventurers\u2019 who browse the shops without a plan.<\/p>\n

Joanna Gomer, marketing director at Lidl GB, said: \u201cThis year, our customers have shown us once again that the weekly shop is about more than groceries; it\u2019s about moments, surprises, and the little joys that make life easier and bring people together.<\/p>\n

“Looking ahead to 2026, we\u2019re focused on giving our customers even more value, extra reasons to smile, and plenty of those Lidl surprises that keep them coming back for more.”<\/p>\n","protected":false},"excerpt":{"rendered":"The supermarket shared key insights into Liverpool\u2019s shopping behavioursLidl has unveiled its first-ever \u2018Lidl Wrapped\u2019 – a celebration…\n","protected":false},"author":2,"featured_media":606367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[748,393,4884,1009,179,16,15],"class_list":{"0":"post-606366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-lidl","12":"tag-liverpool","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115647347634580099","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/606366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=606366"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/606366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/606367"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=606366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=606366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=606366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}