{"id":609059,"date":"2025-12-03T07:13:24","date_gmt":"2025-12-03T07:13:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/609059\/"},"modified":"2025-12-03T07:13:24","modified_gmt":"2025-12-03T07:13:24","slug":"sony-accused-of-using-generative-ai-art-for-playstation-advent-calendar-promo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/609059\/","title":{"rendered":"Sony Accused of Using Generative AI Art for PlayStation Advent Calendar Promo"},"content":{"rendered":"

\"Sony<\/a> Image: PlayStation via J-Soul on ResetEra<\/a><\/p>\n

Sony is the latest organisation to be taken to task<\/a> for appearing to make use of AI generated artwork.<\/p>\n

Fortunately, this doesn\u2019t relate to a game, and is instead part of an advent calendar promotion which appears to be targeting Canadian, German, French, and Dutch gamers primarily.<\/p>\n

As of yet, we\u2019ve not seen any reference of it on the primary PlayStation social media accounts, or the PS Blog<\/a>.<\/p>\n

The advent calendar itself is a fairly straight forward marketing tool, encouraging you to complete simple surveys and promotional activities in order to earn tickets, which you can then spend on a raffle in order to be in with a chance of winning a Ghost of Yotei<\/a> DualSense or PS Plus Premium<\/strong><\/a> subscription.<\/p>\n

But every time you enter the raffle you\u2019ll get a free avatar every day, which appears to feature artwork generated by AI.<\/p>\n

While it\u2019s becoming increasingly difficult to detect AI artwork, we will say these avatars do have that kind of \u201clook\u201d to them, although there aren\u2019t any obvious telltale signs like extra fingers or anything like that.<\/p>\n

Perhaps the biggest giveaway is the use of Japanese writing in a cyberpunk-style scene, which don\u2019t really reflect real characters at all.<\/p>\n

On the grand scheme of things, this isn\u2019t as bad as<\/a> the recent examples of generative AI we\u2019ve seen in Call of Duty<\/a> and Fortnite<\/a> \u2013 it is just a promotional activity, after all.<\/p>\n

But Sony is sitting upon terabytes of cool concept art from dozens of franchises it actually owns. Couldn\u2019t it have just cropped some of those to make more interesting avatars here?<\/p>\n

[source advent.playstation.com<\/a>, via resetera.com<\/a>]<\/p>\n

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See Also<\/dt>\n
\n<\/dd>\n<\/dl>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: PlayStation via J-Soul on ResetEra Sony is the latest organisation to be taken to task for appearing…\n","protected":false},"author":2,"featured_media":609060,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[323,806,341,53,16,15],"class_list":{"0":"post-609059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai","9":"tag-industry","10":"tag-sony","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115654401975002448","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/609059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=609059"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/609059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/609060"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=609059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=609059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=609059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}