{"id":609417,"date":"2025-12-03T11:22:16","date_gmt":"2025-12-03T11:22:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/609417\/"},"modified":"2025-12-03T11:22:16","modified_gmt":"2025-12-03T11:22:16","slug":"toms-names-new-chief-commercial-officer","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/609417\/","title":{"rendered":"Toms names new chief commercial officer"},"content":{"rendered":"<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        December 3, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Toms announced on Tuesday the appointment of\u00a0Katie Wagner to the role of chief commercial officer.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:645px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/caaf.jpg\" alt=\"Melissa Wagner\" loading=\"lazy\"\/>Melissa Wagner &#8211; Courtesy<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">In her new role, Wagner will oversee the U.S. footwear brand&#8217;s global sales channels, including wholesale sales and operations, e-commerce, and marketplaces.<\/p>\n<p>\u201cI\u2019m thrilled to be part of the team shaping the next chapter of this iconic brand,\u201d said Wagner. \u201cI\u2019ve been a fan of Toms shoes for so many years and I\u2019m delighted to be working to reignite its brand relevance, apply a unified marketplace approach, and usher in a more modern distribution strategy just in time for the company\u2019s 20th anniversary.\u201d\u00a0<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">Wagner joins Toms following an advisory period guiding the Los Angeles-based brand\u2019s wholesale strategy. A footwear veteran, she brings nearly two decades of commercial leadership experience from her tenure at <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-crocs\" title=\"Crocs\" target=\"_blank\" rel=\"noopener\">Crocs<\/a> and its sister brand HeyDude, where she managed multi-hundred-million dollar portfolios, scaled major regional businesses and doubled revenue in key markets.<\/p>\n<p>Wagner&#8217;s appointment comes as Toms chief executive officer, Jessica Alsing, looks to shakeup her company&#8217;s leadership and position the firm for\u00a0accelerated growth heading into 2026, according to a press release.<\/p>\n<p>\u201cI had the great fortune of working with Katie at both Crocs and Melissa, so I know first-hand her unmatched ability to transform and build world-class footwear businesses,\u201d said Alsing, who commenced in the top spot on October 8.<\/p>\n<p>\u201cKatie is unrivaled in building commercial relationships, laying a strong strategic foundation for sales, and bringing a creative approach to how she thinks about the omni-channel consumer experience. I&#8217;m delighted to be working with her again.\u201d\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published December 3, 2025 Toms announced on Tuesday the appointment of\u00a0Katie Wagner to the role of chief commercial&hellip;\n","protected":false},"author":2,"featured_media":609418,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[952,748,119708,393,2584,4884,15909,5775,1144,15910,712,161490,16,15,1764],"class_list":{"0":"post-609417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-beauty","10":"tag-britain","11":"tag-crocs","12":"tag-england","13":"tag-fashion","14":"tag-great-britain","15":"tag-luxury","16":"tag-network","17":"tag-northern-ireland","18":"tag-professionals","19":"tag-scotland","20":"tag-toms","21":"tag-uk","22":"tag-united-kingdom","23":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115655380007692846","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/609417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=609417"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/609417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/609418"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=609417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=609417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=609417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}