{"id":609493,"date":"2025-12-03T12:15:38","date_gmt":"2025-12-03T12:15:38","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/609493\/"},"modified":"2025-12-03T12:15:38","modified_gmt":"2025-12-03T12:15:38","slug":"new-structure-supports-growth-strategy-and-future-expansion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/609493\/","title":{"rendered":"New structure supports growth strategy and future expansion"},"content":{"rendered":"<p>Apex Hotels Limited has formally rebranded as Apex Hospitality Group (AHG), signaling a strategic evolution in the organisation\u2019s structure and leadership as it expands across both urban and rural hospitality markets.<\/p>\n<p>The family-owned business, founded in 1996, now operates under a new group structure comprising three distinct business divisions:<\/p>\n<ul>\n<li><strong>Apex Hotels<\/strong> \u2013 the Group\u2019s established contemporary city-centre brand, renowned for genuine hospitality, with the Apex Dunblane Hydro recently added to the portfolio<\/li>\n<li><strong>Monogram Collective<\/strong> \u2013 A curated collection of distinctive British hotels, each celebrating individuality and heritage, and designed for the modern traveler seeking design-led luxury.<\/li>\n<li><strong>Hospitality Linen Services<\/strong> \u2013 A dedicated commercial laundry operation, providing outstanding service to both our own hotels and a growing network of external hospitality clients.<\/li>\n<\/ul>\n<p>Senior Leadership Roles<\/p>\n<ul>\n<li>Angela Vickers, previously CEO of Apex Hotels, has been appointed Managing Director of Monogram Collective. She continues to serve on the Group Board.<\/li>\n<li>Averil Wilson remains Managing Director, responsible for Apex Hotels and Hospitality Linen Services, and also continues to serve on the Group Board.<\/li>\n<\/ul>\n<p>Ian Springford, Chair of the Board, commented:<\/p>\n<p>\u201cThis is a natural next step for Apex. By giving each division its own operational clarity, while retaining strong shared leadership, we\u2019re creating the conditions for long-term brand growth and excellence in guest experience. I\u2019m confident in Angela and Averil\u2019s leadership and proud of how the business continues to evolve while staying true to its values.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Apex Hotels Limited has formally rebranded as Apex Hospitality Group (AHG), signaling a strategic evolution in the organisation\u2019s&hellip;\n","protected":false},"author":2,"featured_media":609494,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,1102,4884,712,16,15],"class_list":{"0":"post-609493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-edinburgh","10":"tag-great-britain","11":"tag-scotland","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115655592048099239","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/609493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=609493"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/609493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/609494"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=609493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=609493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=609493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}