{"id":61442,"date":"2025-04-29T23:30:14","date_gmt":"2025-04-29T23:30:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/61442\/"},"modified":"2025-04-29T23:30:14","modified_gmt":"2025-04-29T23:30:14","slug":"garnier-taps-becky-g-as-newest-ambassador","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/61442\/","title":{"rendered":"Garnier taps Becky G as newest ambassador"},"content":{"rendered":"<p class=\"article-content col-md-8 offset-md-1\">\n                                <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-garnier\" title=\"Garnier\" target=\"_blank\" rel=\"noopener\">Garnier<\/a> Fructis has tapped international recording artist, songwriter, actress, entrepreneur, and activist Becky G as its newest brand ambassador.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:774px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/69a6.jpg\" alt=\"Garnier taps Becky G as newest ambassador.\" loading=\"lazy\"\/>Garnier taps Becky G as newest ambassador. &#8211; Garnier<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">In this role, she will\u00a0ignite the launch of the brand&#8217;s new Sleek &amp; Stay Hair Serum. Notably, Becky brings her signature energy to the &#8220;Put It to the Test&#8221; campaign, spotlighting Fructis\u2019s humidity-resistant, frizz-fighting serum designed for long-lasting sleekness. The campaign transports viewers to Club Sleek, where Becky navigates flying drinks, crowded dance floors, and stage fans, emerging with perfectly styled hair.\u00a0<\/p>\n<p>&#8220;We&#8217;re thrilled to welcome Becky G to the Garnier Fructis family,&#8221; said\u00a0Ali Fakih, SVP of marketing at Garnier. &#8220;From her success in the music industry to her status as a global beauty icon, she continues to captivate audiences with her fearless attitude and relatability.\u00a0She&#8217;s a true icon for a new generation\u2014bold, creative, and always evolving. Her confidence, energy, and dedication to authenticity make her the perfect ambassador for Fructis.\u201d<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">The shoot featured Becky\u2019s cousin and longtime DJ, DJ Awsumo, spinning in the campaign\u2019s club scene, and a cameo from a close friend. Likewise, producer Massara created an exclusive track for the campaign.<\/p>\n<p>Beyond the campaign, the brand has teased a year-long collaboration with Becky filled with creative content, social campaigns, and live activations.\u00a0<\/p>\n<p>&#8220;This campaign is special to me because it&#8217;s all about confidence and self-expression\u2014things I really live by. Everyone should have the tools to look and feel their best, no matter what life throws their way, and that&#8217;s exactly what Garnier Fructis is doing,\u201d said Becky.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Garnier Fructis has tapped international recording artist, songwriter, actress, entrepreneur, and activist Becky G as its newest brand&hellip;\n","protected":false},"author":2,"featured_media":61443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[952,748,393,2584,31756,4884,15909,5775,1144,15910,712,16,15,1764],"class_list":{"0":"post-61442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uk","8":"category-united-kingdom","9":"tag-beauty","10":"tag-britain","11":"tag-england","12":"tag-fashion","13":"tag-garnier","14":"tag-great-britain","15":"tag-luxury","16":"tag-network","17":"tag-northern-ireland","18":"tag-professionals","19":"tag-scotland","20":"tag-uk","21":"tag-united-kingdom","22":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114423858752742037","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/61442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=61442"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/61442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/61443"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=61442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=61442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=61442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}