{"id":6170,"date":"2025-04-09T18:43:17","date_gmt":"2025-04-09T18:43:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/6170\/"},"modified":"2025-04-09T18:43:17","modified_gmt":"2025-04-09T18:43:17","slug":"metas-latest-quest-store-revenue-figure-signals-a-steady-but-stagnant-marketplace","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/6170\/","title":{"rendered":"Meta&#8217;s Latest Quest Store Revenue Figure Signals a Steady but Stagnant Marketplace"},"content":{"rendered":"<p>Last month at the annual Game Developers Conference, <a href=\"https:\/\/developers.meta.com\/horizon\/blog\/gdc-2025-past-present-future-developing-vr-mr-meta-audience-insights\/\" target=\"_blank\" rel=\"noopener\">Meta offered an update to the state of the Quest marketplace<\/a>. Included in that update was mention that content on the Quest store has earned \u201cover $2 billion.\u201d If that figure sounds familiar, that\u2019s because\u2026 it\u2019s the same figure the company shared more than a year ago.<\/p>\n<p>Since the launch of the Quest platform in 2019, overall revenue earned by developers showed promising growth through the Quest 2 era. But in the last two years, revenue on the store growth has slowed.<\/p>\n<p>Meta has occasionally called out new revenue milestones for the store, like the <a href=\"https:\/\/www.roadtovr.com\/meta-quest-2-billion-revenue-connect-2023\/\" target=\"_blank\" rel=\"noopener\">$2 billion figure it gave in September 2023<\/a>. More than a year and a half later, the company <a href=\"https:\/\/developers.meta.com\/horizon\/blog\/gdc-2025-past-present-future-developing-vr-mr-meta-audience-insights\/\" target=\"_blank\" rel=\"noopener\">cited the same $2 billion figure in a recent update on the state of the Quest marketplace<\/a>.<\/p>\n<p>We can reasonably assume this means the $3 billion milestone has yet to be crossed (otherwise Meta would surely have shared that number instead). Thus, the most charitable interpretation is that the total revenue\u00a0 of content sold on the Quest platform is\u00a0just under $3 billion as of March 2025\u2014let\u2019s call it $2.9 billion.<\/p>\n<p>Using this assumption, we can update our tracking of the Quest store\u2019s revenue milestones. We can see that after significant growth of average monthly store revenue in the Quest 2 era, growth has largely plateaued in the era of Quest 3 and Quest 3S.<\/p>\n<p><a href=\"https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-1.45.52\u202fPM-1.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter size-large wp-image-122870\" data-lazy-type=\"image\" src=\"https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-at-1.45.52\u202fPM-1-640x408.png\" alt=\"\" width=\"640\" height=\"408\"  \/><\/a><\/p>\n<p>In the <a href=\"https:\/\/developers.meta.com\/horizon\/blog\/gdc-2025-past-present-future-developing-vr-mr-meta-audience-insights\/\" target=\"_blank\" rel=\"noopener\">same update on the state of the Quest marketplace<\/a>, Meta mentioned some additional metrics, but without much detail:<\/p>\n<ul>\n<li>\u201c[\u2026] total payments were up about 12% in 2024.\u201d<\/li>\n<li>\u201c[\u2026] customers spent 30% more monthly time in VR in 2024 than the previous year.\u201d<\/li>\n<\/ul>\n<p>Meta did not reply to requests from Road to VR asking to provide more context on the \u201cover $2 billion\u201d figure that was stated in both 2023 and 2025.<\/p>\n<p>Looking at the chart above, it\u2019s important to remember some key context. Quest 2 launched in October of 2020 as COVID lockdowns were in full swing and people were looking for new ways to stay entertained and connected while stuck inside. It also launched at an attractive and giftable $300 price point (which was $100 cheaper than its predecessor).<\/p>\n<p>Quest 3, on the other hand, launched in October 2023 at a more premium price of $500. The company heavily marketed its \u2018mixed reality\u2019 capabilities, which were far from mature or a clear value-add at launch.<\/p>\n<p>Seemingly finding that the more expensive Quest 3 wasn\u2019t seeing as much uptake as the more affordable Quest 2, Meta went on to release Quest 3S in October 2024 (returning to the $300 price point). It also permanently dropped the price of the larger 512GB model of Quest 3 from $650 down to $500.<\/p>\n<p>It\u2019s only been about six months since both the launch of Quest 3S and the price drop on Quest 3, so we\u2019ll need to wait longer to see if these changes will alter the growth trajectory of spending on the Quest platform. Granted, new tariffs imposed by the Trump administration could upend Meta\u2019s new pricing strategy.<\/p>\n<p>Outside of the price and value proposition of its headsets, <a href=\"https:\/\/www.roadtovr.com\/meta-quest-free-to-play-userbase-change\/\" target=\"_blank\" rel=\"noopener\">Meta also recently opened up about\u00a0a significant shift in user demographics and spending habits which have changed the landscape of the Quest store<\/a>. According to the company, newer and younger users are driving greater demand for free-to-play content over premium content.<\/p>\n","protected":false},"excerpt":{"rendered":"Last month at the annual Game Developers Conference, Meta offered an update to the state of the Quest&hellip;\n","protected":false},"author":2,"featured_media":6171,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3162],"tags":[53,16,15,3243,3244],"class_list":{"0":"post-6170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-uk","10":"tag-united-kingdom","11":"tag-virtual-reality","12":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114309483956609836","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/6170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=6170"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/6170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/6171"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=6170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=6170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=6170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}