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Solopreneurship used to be seen as a fallback, or something you turned to after a layoff, in between jobs or when the corporate 9-5 grind left you burned out. Or perhaps it was a side hustle<\/a> to supplement your income.<\/p>\n Either way, it was often thought of as a stepping stone to something “bigger” and dismissed as barely profitable.<\/p>\n When I first decided to work with solopreneurs<\/a> and help them grow their businesses, I was advised not to. I was told, “You’re wasting your time,” or “They won’t be able to pay you.”<\/p>\n But here’s what I found:<\/p>\n People are intentionally choosing solopreneurship<\/a>. They are building six-figure businesses \u2014 and in some cases, seven \u2014 often with little to no outside help.<\/p>\n In fact, according to a 2024 study<\/a> by Intuit:<\/p>\n -65% of solopreneurs say they make more money working for themselves than they did as employees. What is a solopreneur?<\/p>\n A solopreneur is an entrepreneur who runs a business independently, without a co-founder or traditional team. They wear multiple hats \u2014 managing strategy, marketing, operations and delivery, often using technology, contractors or automation to scale their impact.<\/p>\n Doing more with less is a solopreneur superpower.<\/a><\/p>\n Tech is a large reason why solpreneurs are able to grow and scale like never before. From AI-powered tools that streamline and automate everyday tasks, create presentations and help ideate \u2014 to platforms like LinkedIn that make it easier than ever to establish thought leadership, solopreneurs are leveraging tech to do what used to take entire teams.<\/p>\n They are able to move fast and seize unexpected opportunities, or pivot quickly when the market shifts. They can swiftly change direction when clients’ needs change or when the original plan no longer makes sense.<\/p>\n Many solopreneurs work from home and launch without the need for outside funding or a massive upfront investment. They’re able to scale by offering different products and services \u2014 all built around their core expertise. Whether it’s one-on-one consulting, group cohorts, memberships, courses or digital products, solopreneurs are creating multiple revenue streams without overextending themselves.<\/p>\n That doesn’t mean they’re doing everything alone. Today’s solopreneurs often have support \u2014 virtual assistants<\/a>, contractors and automated systems that help streamline operations and extend their capacity. They are joining communities and supporting each other along the journey.<\/p>\n Related: 5 Ways Solopreneurs Can Scale Their Business Through Collaboration<\/a><\/b><\/p>\n For many solopreneurs, the decision comes down to one thing: choice. The desire for greater control has helped propel people to start their own businesses. Do you want to take the afternoon off for lunch with a friend, spend the day at a conference or head to the beach? You can. As a solopreneur, your schedule is yours to shape. You’re accountable to yourself. The work still needs to get done, and sometimes that means working late into the night, so you could take the day, but that’s the point: you get to choose.<\/p>\n 10 tips to help you grow a sustainable solopreneur business<\/p>\n
-50% of people who are currently employed say they’re interested in starting their own business within the next year.<\/p>\n\n