{"id":626711,"date":"2025-12-11T17:46:15","date_gmt":"2025-12-11T17:46:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/626711\/"},"modified":"2025-12-11T17:46:15","modified_gmt":"2025-12-11T17:46:15","slug":"wyse-london-opens-edinburgh-pop-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/626711\/","title":{"rendered":"Wyse London opens Edinburgh pop-up"},"content":{"rendered":"<p>The 550 sq ft location, in Frederick Street, will house Wyse\u2019s autumn\/winter 25 collection, including bestsellers and festive partywear offerings with prices ranging from \u00a395 for a merino wool jumper to \u00a3425 for a polyester, acrylic and wool cheetah print coat. It will be open until May 2026.<\/p>\n<p>The Edinburgh pop-up follows Wyse\u2019s recent expansion in September, with the opening of the brand\u2019s store in York. The brand\u00a0has more UK and international store openings planned for 2026.<\/p>\n<p><a href=\"https:\/\/www.drapersonline.com\/people\/the-drapers-interview\/meet-the-female-duo-powering-wyse-london\" target=\"_blank\" rel=\"noopener\">Marielle Wyse<\/a>, Founder of Wyse London, said: \u201cEdinburgh has become an increasingly significant city for us, as we\u2019ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop up feels like the natural next step. The city\u2019s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we\u2019re excited to welcome.<\/p>\n<p>\u201cWith a discerning retail landscape, the city gives us a unique opportunity to build deeper relationships with both existing and new customers. We\u2019re delighted to be opening our doors on Frederick Street and to bring the full Wyse experience to Edinburgh.\u201d<\/p>\n<p>Wyse first founded the business in 2014, the label remains completely independent and has no investors. Currently, brick-and-mortar stores account for 18% of WYSE London\u2019s revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"The 550 sq ft location, in Frederick Street, will house Wyse\u2019s autumn\/winter 25 collection, including bestsellers and festive&hellip;\n","protected":false},"author":2,"featured_media":626712,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,1102,4884,712,16,15],"class_list":{"0":"post-626711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-edinburgh","10":"tag-great-britain","11":"tag-scotland","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115702188386807318","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/626711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=626711"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/626711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/626712"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=626711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=626711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=626711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}