The birthplace of the 36 Months campaign and its influential push for Australia\u2019s teen social media ban was in the boardroom of advertising production company FINCH.<\/p>\n
36 Months managing director Greg Attwells said that the group was born during a single May 2024 meeting between him, FINCH founder Rob Galluzzo and Nova 96.9 radio host Michael \u201cWippa\u201d Wipfli.<\/p>\n
Elsewhere at FINCH, staff were hard at work on another campaign: TAB\u2019s \u201cGet Your Bet On\u201d.<\/p>\n
The television advert<\/a> \u2014\u00a0which was New Zealand\u2019s third-most complained-about ad in 2024<\/a> \u2014\u00a0 is just one of the many gambling-related projects worked on by FINCH over the past 10 years.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The birthplace of the 36 Months campaign and its influential push for Australia\u2019s teen social media ban was…\n","protected":false},"author":2,"featured_media":627652,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4317],"tags":[53016,6732,177760,105,218,53,194555,16,15],"class_list":{"0":"post-627651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mental-health","8":"tag-auspol","9":"tag-gambling","10":"tag-gambling-advertising","11":"tag-health","12":"tag-mental-health","13":"tag-technology","14":"tag-teen-social-media-ban","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115704779446455611","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/627651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=627651"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/627651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/627652"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=627651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=627651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=627651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}