![\"Stefano](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/stefano-domenicali-ceo-of-the-.jpg\")
<\/p>\nEverything you think about F1 Academy is wrong. Since its launch in 2023, opinions have been plentiful, but facts are harder to come by. The series marked a visible step forward for women in motorsport: a glossy, all-female grid backed by Formula 1, aimed at widening the pipeline and shifting the narrative. But here\u2019s the catch: F1 Academy isn\u2019t a proving ground for the next female F1 driver \u2014 it\u2019s a billboard for the idea that women belong in racing at all. It’s less a finish line and more a starting flag, spotlighting raw talent still in development while the sport scrambles to fix the ecosystem around them.\u00a0<\/p>\n
And that\u2019s precisely where the disconnect lies. Expecting it to produce F1-ready talent is like demanding that a pre-teen in Manchester United\u2019s youth academy start in the Champions League. In that context, it sounds borderline absurd to be platforming such junior talent, but F1 Academy is serving an additional purpose that sends a louder message than lap times ever could: it\u2019s telling the world that women\u2019s sport is cool and worth watching. It’s building a culture around female athleticism. That idea might feel radical in motorsport, but it isn\u2019t new. The WNBA is having a culture-shifting moment in America, not because something changed overnight, but because the narrative caught up to the product, which has been in development for three decades.\u00a0<\/p>\n
The problem isn\u2019t that women aren\u2019t good enough. The problem is that motorsport has never been designed to find out if they could be. F1 Academy isn\u2019t trying to fix the top of the ladder – it\u2019s trying to build the bottom. It\u2019s not about giving someone a seat right now, it\u2019s about dismantling the systemic blind spots that have kept generations of women from even starting the engine. Because the biggest obstacles aren\u2019t just visibility, money, or even talent \u2014 it\u2019s much more complicated than that.<\/p>\n
<\/p>\n
Stefano Domenicali, Susie Wolff, Managing Director of F1 Academy, Greg Maffei, and Charlotte Tilbury<\/p>\n
Photo by: Pauline Ballet – Formula 1<\/p>\n
Of course, female drivers aren\u2019t given equal amounts of track time and training, and sponsorship dollars that could make-or-break a career are nearly impossible to come by, but the barriers are far more systematic. The biggest issue for women in motorsport is that we don\u2019t even know what we don\u2019t know yet.\u00a0<\/p>\n
\u201cAt the heart of it all is a lack of knowledge. Not only about their capabilities and potential, but also how to get the best out of them in the car,\u201d Fran Longstaff PhD, the Head of Research at More Than Equal tells Motorsport.com.\u00a0\u201cHumans are the best storytellers in the world so when there’s a knowledge gap, we fill it with an explanation. If you haven’t seen a female in motorsport, you might say it\u2019s because psychologically, they’re not resilient or aggressive enough, and physiologically, they haven’t got a strong enough neck. But there’s no research to support that narrative, and it\u2019s really worked against female drivers over the years,\u201d she says.\u00a0<\/p>\n
More Than Equal was launched by former F1 driver David Coulthard to find the first female F1 world champion using high-performance development and data-driven insights. The not-for-profit is now the research partner of F1 Academy and is \u201ccreating psychological, physiological and cognitive training profiles of drivers at different stages of development,\u201d Longstaff explains.\u00a0<\/p>\n
\u201cWe\u2019re also looking at gender differences, but what\u2019s more interesting is figuring out what the characteristics are of the best drivers at those different development levels, then asking \u2018how do we train our drivers to have those characteristics?\u2019\u201d She went on, \u201cOver the past 10 years we\u2019ve seen Olympic sports investing in female health and performance. Like, how do ovarian hormones affect performance? That’s a total black hole in motorsport, even though it’s one of the most cognitively demanding sports in the world \u2026 without research, it\u2019s like you’re solving an unsolvable problem.\u201d\u00a0<\/p>\n
So what does this knowledge gap look like in practice? Jamie Chadwick, one of a handful of women who has ever driven a modern F1 car,<\/a> says her ability to improve came to a surprising halt during her time in the Williams Racing Academy. \u201cWe\u2019d do these fitness tests in the Williams training camp and my scores would be the exact same as the boys. Then I\u2019d get in the car and struggle a lot physically which I didn\u2019t understand then and still don’t,\u201d she tells Motorsport.com. \u201cIt\u2019s very under-researched.\u201d\u00a0<\/p>\n \u201cUntil we see a woman get much, much higher, and closer to F1, we won’t know what the restrictions are. It might be some small things that either prevent women from being able to compete at that level – and that’s something we might have to accept – or something we can easily change,\u201d she explains. There\u2019s even a chance researchers like Longstaff will find performance areas where women outperform their male counterparts.\u00a0<\/p>\n Another major hurdle for female drivers right now is the experience gap. It\u2019s not entirely unique to racing \u2014 in other elite, equipment-heavy sports with a high barrier to entry, women face the same limitations. Sailing could ostensibly open itself up to more women, but much like you can\u2019t take a Formula 1 car for a Sunday drive, you can\u2019t quite take an America\u2019s Cup boat out for a casual practice session.\u00a0<\/p>\n \u201cIn Sail GP, their biggest issue is that they haven’t got enough women who are experienced enough with the big boats,\u201d Chadwick, who has taken part in Sail GP practise sessions, tells Motorsport.com. \u201cSo they\u2019ve made a mandate that every team needs to have at least one female. It might seem like a forced thing in the short term, but it gives them opportunities where they can learn.\u201d\u00a0<\/p>\n Motorsport, naturally, is facing similar critiques. \u201cThere’s a lot of arguments around F1 Academy and different female-focused initiatives, but by giving people experience, it\u2019s only going to increase their opportunities to progress on up. And if they don’t, then the next generation will have an even better chance,\u201d Chadwick says.\u00a0<\/p>\n Jamie Chadwick<\/p>\n Photo by: James Black<\/p>\n Perhaps the biggest issue that F1 Academy solves is visibility. Men have had a decades-long head start in the world of racing purely because young boys were told that becoming an F1 driver was an attainable goal. A recent survey conducted by More Than Equal showed that 49% of fans didn\u2019t even realize women were allowed to compete in F1.\u00a0<\/p>\n \u201cHow do you feed a pipeline of female drivers if they don\u2019t even know that it\u2019s possible?\u201d Longstaff says. \u201cF1 Academy has totally nailed that. They’ve nailed their sponsorship model of the drivers, and what they\u2019re doing for the sport is addressing that visibility issue. Now, what you’re seeing is entry-level karting has 25-35% female representation because a little girl can watch TV, see a female driver there and know that it\u2019s a possibility for them.\u201d\u00a0<\/p>\n Longstaff says that finding a female driver with the potential to thrive in F1 would be like \u201clooking for a needle in a haystack\u201d without a strong pool of talent – so her team is striving to fix that. \u201cWe’re now developing a system where we can pull in loads of different data points about junior drivers and look at where they rank in the system. We can also identify those who are on a really sharp performance improvement trajectory,\u201d she explains.\u00a0<\/p>\n Chadwick, who launched her own karting series to help increase female participation, says F1 talent spotters are starting to look more seriously at young girls rising through the ranks. \u201cThere’s a big push from F1 teams. Everyone is secretly kind of desperate to find a future female superstar. But it’s still tricky, because there’s such a low level of participation that it’s tough to really find someone,\u201d she says. \u201cWe\u2019re now seeing F1 representatives go to kart tracks, and we haven\u2019t heard stories like that since Lewis Hamilton.\u201d<\/p>\n However, as the sport gets more popular, another hurdle is that it\u2019s becoming much less meritocratic at the junior level, as Washington Post correspondent Kevin Sieff recently explained.<\/a> \u201cIt\u2019s now crowded with the sons and daughters of multimillionaires (and actual oligarchs) who crisscross Europe every weekend. The circuit is a traveling carnival for the global elite, a series of racetrack parking lots colonized by parents in luxury athleisure wear,\u201d he wrote. Although every effort is being made to provide opportunities to boys, and girls, of varying backgrounds, a child like Hamilton – who had no financial backing in his early years – almost certainly wouldn\u2019t be able to make it in today\u2019s world of professionalized mini Grands Prix.\u00a0<\/p>\n The F1 Academy grid<\/p>\n Photo by: Pauline Ballet – Formula 1<\/p>\n F1 Academy critics love to point out that the winners of the series still aren\u2019t close to earning a seat in F1. The prize for Marta Garcia, the inaugural winner in 2023, was a fully-funded seat in Formula Regional European Championship (FRECA) while the 2024 champion, Abbi Pulling, is now competing in GB3. The Brit, who had a dominant F1 Academy campaign with 9 wins and 14 podiums, is adamant that it\u2019s the correct next step. \u201cSome people might be saying I should go to F3 but it\u2019s quite a big jump from the F1 Academy car, whereas GB3 is a good medium,\u201d Pulling says.\u00a0<\/p>\n She explains that the jump between series isn\u2019t just about speed – it\u2019s about how the car handles and how a driver must recalibrate their instincts. \u201cThe F4 car [used in F1 Academy] has very little downforce, it\u2019s based on mechanical grip so you need to understand how to use that downforce in a new car \u2026 Copse at Silverstone, for example, is a break and a lift in an F4 car whereas in a GB3 car, it’s a little lift and you turn in flat, so it’s a very big jump,\u201d she says.\u00a0<\/p>\n The female talent pool is so small right now that, simply put, not everyone has what it takes to become a top-tier driver. Logan Sargeant, who had an F1 seat nine months ago and has since left racing altogether, is proof that men can also find themselves without a seat due to lack of skill. But that\u2019s not the case for Pulling, an incredibly gifted athlete whose dexterity and determination is undeniable.\u00a0<\/p>\n In another lifetime, with the infrastructure in place from the time she started karting and a clear pathway ahead of her, Pulling might have had a real shot at reaching F1. The unfortunate reality is that right now, phenomenal female talents in F1 Academy probably won\u2019t find themselves racing in F1, but they\u2019re laying the essential foundations for the women who eventually do.\u00a0<\/p>\n \u201cIt\u2019s just a waiting game. What F1 Academy is doing is increasing the license holders at the early stages of racing, and getting girls into karts. But they’re not going to get to F4 immediately – they\u2019re only eight years old – so give it time, and in 10 years when they’re 18, we\u2019ll start to see them in F3 and F4. It\u2019s not going to happen overnight and sometimes people need to remember that,\u201d Pulling says.<\/p>\n Garcia is also realistic about her current limitations. \u201cMy target has always been to get to Formula 1, but obviously that’s not easy. You need a lot of economical support so I started thinking more about GTs, LMP, prototypes and even Formula E,\u201d she explains. \u201cWe get two years in F1 Academy and if you’re not good enough, say in the top five of the championship, then you might not be good enough for that [next step].\u201d Garcia, however, was dominant in F1 Academy\u2019s debut season and even she struggled tremendously in FRECA. \u201cYou learn a lot, and learn not to give up,\u201d she says. \u201cI think what F1 Academy is doing is just getting better and better.\u201d\u00a0<\/p>\n Pulling agrees. \u201cIt’s all going in a positive direction, but there’s still not 100% of the infrastructure needed,\u201d she says, noting it\u2019s an issue across all sports. \u201cThe likes of the WNBA and women\u2019s football in the UK are helping women\u2019s sport get more viewers and more respect, and if F1 Academy has a small part to play in the bigger picture, I’m happy to be a little piece of that puzzle.\u201d<\/p>\n 2024 F1 Academy Champion Abbi Pulling<\/p>\n Photo by: Joe Portlock \/ Motorsport Images<\/p>\n There\u2019s a persistent narrative that women\u2019s sports are simply less interesting than men\u2019s sports. It could be argued that it all comes down to marketing and cultural perception. Why do we care about women\u2019s gymnastics, female figure skating or tennis legends like Serena Williams? Because we\u2019ve been told that it\u2019s cool to do so.\u00a0<\/p>\n People tend to think they\u2019re immune from being influenced by cultural narratives and marketing. But lobster was served to prisoners and used as fertilizer until it was rebranded as a delicacy and diamonds weren\u2019t considered all that valuable until an infamous marketing campaign inflated their value. Culture has told us that most women\u2019s sports are less exciting, not because that\u2019s objectively true, but because that narrative has been strategically – and often unconsciously – reinforced. Just like diamonds or lobster, value or excitement is not intrinsic, it\u2019s manufactured, marketed, and maintained. Women\u2019s sports are no exception.<\/p>\n Culture doesn\u2019t reflect reality; it constructs it. And that construction can be rebuilt, as we\u2019re seeing with the WNBA in America. But it\u2019s taken time, and Caitlin Clark wouldn\u2019t have become Caitlin Clark without thousands of players and executives putting in work over the past three decades to create the perfect storm for the league\u2019s popularity explosion in 2024. What does that tell us about women in motorsport? It\u2019s going to take time.\u00a0<\/p>\n The sporting world also reached a point where everyone was leaving money on the table by not acknowledging the elephant in the room: women control more than 70% of all purchasing decisions in the US and account for about $31.8 trillion in consumer spending globally. Women don\u2019t influence the economy, they are the economy, and the brands, leagues and teams investing in women are seeing a real ROI in viewership, merchandise sales, and sponsorship value. Even if executives don\u2019t care about gender equality for altruistic reasons, they do care about dollars in their pockets. Perhaps it\u2019s just a coincidence that F1 Academy was only launched when the commercial opportunities became so unavoidable.\u00a0<\/p>\n By the time the series began in 2023, female fans not only accounted for almost half of F1\u2019s viewership, but they had helped the sport remain at the forefront of public consciousness by building invaluable fandom and community. Susie Wolff, the managing director of F1 Academy,<\/a> understood the need to get buy-in from the motorsport community – then think bigger. It\u2019s why she brought Charlotte Tilbury on board as a key sponsor and welcomed in celebrities like Kendall Jenner with open arms. She isn\u2019t just trying to help F1 Academy drivers on an individual level, she\u2019s become the de facto CEO for the plight of all women in motorsport.\u00a0<\/p>\n Kendall Jenner heads to the F1 Academy paddock<\/p>\n Photo by: Sam Bloxham \/ Motorsport Images<\/p>\n So, more female drivers are getting their foot in the door thanks to F1 Academy. What now? When they enter the space they\u2019ll find that women only account for about 10% of the workforce. Engineering and technical roles are filled almost exclusively by men, though Laura M\u00fcller is F1\u2019s first female race engineer in its 75-year history. Women are slightly more visible in media with the likes of Laura Winter at F1TV and Natalie Pinkham at Sky Sports, but men still dominate analysis, commentary and legacy journalism. Even in the content creator space, female influencers face scrutiny and gatekeeping that their male counterparts don\u2019t.\u00a0<\/p>\n As far as the numbers go, F1 is still a boys club, and the first cohort of women given opportunities to work with teams may have to bear the brunt of that fact in order to make the garage a more inviting place for female drivers down the line. Chadwick tells\u00a0us it\u2019s normal for women to \u201cnot want to make any noise.\u201d\u00a0<\/p>\n \u201cIt\u2019s taken a bit of time for me to actually develop a voice but I\u2019m older and I feel more comfortable now,\u201d she says. \u201cIt\u2019s really important that if anything isn’t right, environment-wise or culturally, that you speak out and try to make sure that it’s changed, because otherwise the next generation that comes through won\u2019t experience anything different.\u201d\u00a0<\/p>\n The 26-year-old doesn\u2019t want to \u201covercorrect\u201d and become a poster girl for performative initiatives, but she says there\u2019s still work to be done that might not be obvious from the outside. \u201cFor my whole career, until I was in my 20s, I was one of the boys. I laughed at their inappropriate jokes about women, went along with it, and acted like I was fine. The mechanics and engineers thought \u2018Oh yeah, she’s one of us,\u2019 but then the next young girl that comes through is expected to be in the same environment. So now I mark my territory and if I feel something they say is wrong, I’ll call them out on it.\u201d\u00a0<\/p>\n Susie Wolff<\/p>\n Photo by: Shameem Fahath<\/p>\n And if you thought we were done talking about the systematic hurdles that women in motorsport have to clear, there\u2019s a curveball coming your way. Social media presents a phenomenal opportunity for female athletes because they drive higher engagement than their male counterparts, making them highly attractive to sponsors. For some women, like former F1 Academy driver Bianca Bustamante, sponsorship dollars that were driven by her robust social media presence allowed her career to continue. But disproportionately, women are expected to become part-time influencers while their male counterparts can focus entirely on racing.\u00a0\u00a0<\/p>\n \u201cI have around three million followers across all platforms and I\u2019m here now because of it,\u201d Bustamante tells us in late 2024, after two years in F1 Academy. \u201cThe hard work I\u2019ve done building my brand has helped me afford to race. I didn’t have any support from my parents financially so [social media] wasn\u2019t even an option, it was something that I had to do.\u201d<\/p>\n She\u2019s worked with multinational, billion-dollar companies like Google, Cisco and Optimum Nutrition, and though she enjoys creating content, it adds extra stress to her plate. \u201cIt can be very tormenting at times, and the pressure and the workload can be insane \u2026 I feel like I’m not allowed to make mistakes, because everyone’s always constantly watching and waiting for you to fail,\u201d she says.\u00a0<\/p>\n Bustamante used her time in F1 Academy to convince major brands that female drivers, even in the early stages of their careers, were worth investing in, which has likely helped lay the groundwork for the young women following in her footsteps. \u201cThe main thing I\u2019ve done over the past two years is maximize opportunity. You’ve got an amazing chance to be alongside Formula 1, to meet sponsors, to meet companies and brands, and to find the funding that you need to move up the ladder,\u201d the 20-year-old explains.\u00a0<\/p>\n We\u2019ve come a long way since an American racing team offered Emma Kimilainen a seat in 2010 in exchange for a nude photoshoot (she didn\u2019t accept the offer, and subsequently spent four years away from racing). But just because women can do it all \u2014 film a TikTok \u2018fit check at 1pm, qualify on pole at 2pm, and remain gracious as ever throughout – doesn\u2019t mean they should have to. I doubt Max Verstappen even has the Instagram app on his phone.\u00a0<\/p>\n Bianca Bustamante<\/p>\n Photo by: Andy Hone \/ Motorsport Images<\/p>\n \u201cI really struggle with the social media side of things, because I’m solely focused on racing,\u201d Pulling says. \u201cI want to perform my best, and to do that, I need to have 110% of my focus on driving, so I\u2019ve struggled in the past when I’ve had to [spend a lot of time] focused on raising funding for myself. I now have sponsors and partners which has made my life a bit less stressful – 2024 is the first year in my racing career where I’ve been able to solely focus on my driving, and that’s such a big pressure taken off my shoulders.\u201d\u00a0<\/p>\n Pulling is highly aware that having a strong social media presence is an asset and one of the best ways to connect with fans, but that doesn\u2019t make it any less of a commitment. \u201cThere\u2019s definitely a pressure to do it, even as someone who\u2019s not as confident on-camera. Selfies aren\u2019t my thing so I really have to force myself, but it’s what the fans love the most,\u201d she adds.\u00a0<\/p>\n The next step in F1 Academy\u2019s growth is an upcoming Netflix docu-series, \u2018F1: The Academy,’<\/a> which will be released on the streaming platform next month. The show, produced by Reese Witherspoon\u2019s company Hello Sunshine, will give the \u2018Drive to Survive\u2019 treatment to the young women who competed in the 2024 season. Lia Block, the daughter of the late rally champion Ken Block,<\/a> tells\u00a0us she filmed scenes away from the track at her home in Utah, while cameras followed Pulling home to the UK as she spent time with her family during the off-season.\u00a0<\/p>\n It all sounds very reminiscent of \u2018Drive to Survive,\u2019 which platformed individual characters and was complemented by some very heated on-track action. The biggest difference is that multiple people tell\u00a0us the F1 Academy show was largely void of any friction, even when the entire grid was brought together. \u201cI don’t think many championships get every single driver together and it\u2019s such a friendly environment,\u201d Pulling says.<\/p>\n Perhaps, though, this is where male and female athletes diverge. Longstaff says one of her team\u2019s most surprising learnings was the importance of community in aiding female driver growth. \u201cWhen you\u2019re treading new ground you would imagine that\u2019s super lonely, and what we found was that the creation of a community and a critical mass \u2014 which you see with F1 Academy \u2014 is how you can really accelerate,\u201d she explains. \u201cThe learning happens together and drivers are passing that between themselves to improve.\u201d\u00a0<\/p>\n The point of F1 Academy was never to catapult a woman into an F1 seat overnight. It was to help build the scaffolding that would make such a leap plausible, then probable, and eventually inevitable. Right now, the progress feels incremental \u2014 because it is. But there\u2019s power in gradualism when it\u2019s persistent, data-driven, and culturally resonant. The girls entering karting today may never know the systemic disadvantages that defined the experiences of Chadwick, Pulling and Bustamante, and that\u2019s the point. Over time, the names at the top of the timing sheets will stop surprising us. And the question will change from \u2018Why isn\u2019t there a woman in F1?\u2019 to \u2018Who\u2019s next?\u2019 F1 Academy won\u2019t give us a world champion tomorrow. But it might be the reason we get one at all.<\/p>\n In this article<\/p>\n Emily Selleck\n<\/p>\n F1 Academy\n<\/p>\n Culture\n<\/p>\n Be the first to know and subscribe for real-time news email updates on these topics<\/p>\n Subscribe to news alerts<\/p>\n","protected":false},"excerpt":{"rendered":"Everything you think about F1 Academy is wrong. Since its launch in 2023, opinions have been plentiful, but…\n","protected":false},"author":2,"featured_media":63355,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[2766,4199,19788,707,4200,79,16,15],"class_list":{"0":"post-63354","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-culture","9":"tag-f1","10":"tag-f1-academy","11":"tag-formula-1","12":"tag-formula1","13":"tag-sports","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114427830215827460","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/63354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=63354"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/63354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/63355"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=63354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=63354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=63354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Jamie](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/jamie-chadwick-andretti-global.jpg\")
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<\/p>\n![\"Kendall](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/kendall-jenner.jpg\")
<\/p>\n![\"Susie](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/susie-wolff-managing-director-.jpg\")
<\/p>\n![\"Bianca](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/1020043231-lat-20240307-f1a240.jpg\")
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