![\"Scott](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/b5e5.jpg\")
Scott Mellin – Salomon<\/p>\n
As global chief brand officer, Scott Mellin has played a key role in this strategy. Joining a year before parent company Amer Sports<\/a>\u2019 New York IPO, the former The North Face<\/a> employee, passionate about innovation and marketing, announced on December 15 that he will leave the alpine label on April 1.<\/p>\n “These three years devoted to the brand\u2019s vision have enabled Salomon to achieve remarkable progress,” Mellin said in his message, thanking his teams. “But what I am most proud of lies behind the vision itself: the strengthening of a culture of creativity, deeply rooted in Salomon\u2019s DNA. Together, we have refined our design excellence, improved our communications, and elevated our visual storytelling to a level that stands out in the industry.”<\/p>\n Mellin noted in particular that the label has “doubled our brand awareness and tripled our innovation capital, thanks to a new standard of creative excellence,” and that Salomon now benefits from “a new and improved retail storytelling concept for the monthly implementation of the master plan,” while management has succeeded in harmonising the global vision for the retail concept.<\/p>\n In the third quarter of 2025, the Performance Outdoor segment, which includes the Salomon brand, saw its sales jump 36% year on year to $724 million.\n <\/p>\n