{"id":634568,"date":"2025-12-15T19:56:19","date_gmt":"2025-12-15T19:56:19","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/634568\/"},"modified":"2025-12-15T19:56:19","modified_gmt":"2025-12-15T19:56:19","slug":"red-bull-bora-hansgrohe-unveil-fresh-new-look-for-2026","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/634568\/","title":{"rendered":"Red Bull – BORA – hansgrohe unveil fresh new look for 2026"},"content":{"rendered":"

Red Bull – BORA – hansgrohe<\/a> head into the 2026 season together with Specialized with a new look<\/a> that fully preserves the team\u2019s identity. The new jersey is not just an aesthetic update, but another step in a coherent evolution linked to the team\u2019s recent history. Next season, the squad will line up with an impressive Big Three: Remco Evenepoel<\/a>, Primoz Roglic<\/a> and Florian Lipowitz<\/a>.<\/p>\n

The design is the result of a collaboration with Specialized and is inspired by the world of aviation, a central element of Red Bull\u2019s DNA. Speed, precision and lightness come together in a visual concept that conveys performance and ambition. The new kit was unveiled for the first time as part of Project Peloton, in a symbolic presentation: nine riders lifted an aircraft using only muscle power, team-work and technical innovation, as a preview of what is to come.<\/p>\n

The new jersey continues the aesthetic line of recent seasons. After the dominant Racing Blue of 2024 and the more balanced scheme with a stronger presence of white in 2025, 2026 introduces a lighter Dynamic Blue. This adds new nuances to a light, airy base that is optimised for hot-weather conditions.<\/p>\n

<\/p>\n

This colour combination first appeared in the Tour de France limited-edition jersey, a design that gained immediate recognition and has now reached a new level of maturity. The deep-blue shoulders are now firmly established as a distinctive feature, instantly recognisable within the peloton.<\/p>\n

An innovative design<\/p>\n

The dynamic stripes on the front of the jersey symbolise speed and aerodynamics. Its visual language is inspired by chevrons used in aviation, a direct reference to the link between Red Bull and the world of flight.<\/p>\n

This connection is also reflected in the presentation photo-shoot, which took place inside an original Red Bull parachute that had been flown by a brand athlete just days earlier. In that setting, junior European champion Karl Herzog, under-23 world champion Lorenzo Finn, and Grand Tour figures such as Florian Lipowitz and Primoz Roglic wore the new jersey, projecting focus and readiness for the new season.<\/p>\n

In addition to the UCI WorldTeam, the Red Bull – BORA – hansgrohe Rookies and the junior team grenke – Auto Eder will also compete in 2026 with this new look, reinforcing a shared identity across all levels of the project.<\/p>\n","protected":false},"excerpt":{"rendered":"Red Bull – BORA – hansgrohe head into the 2026 season together with Specialized with a new look…\n","protected":false},"author":2,"featured_media":634569,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4104],"tags":[4230,77930,77932,42460,16151,79,16,15],"class_list":{"0":"post-634568","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-cycling","9":"tag-florian-lipowitz","10":"tag-primoz-roglic","11":"tag-red-bull-bora-hansgrohe","12":"tag-remco-evenepoel","13":"tag-sports","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115725348558940927","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/634568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=634568"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/634568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/634569"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=634568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=634568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=634568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}