![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/SEC_237939689-f625.jpg\")
\n\t\tLabia puffing is a cosmetic procedure getting more and more popular (Picture: Getty)<\/p>\n
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\n\t\tLabia puffing is a cosmetic procedure getting more and more popular (Picture: Getty)<\/p>\n
You can get filler<\/a> just about anywhere these days: your under-eyes, cheekbones, nose, and of course lips<\/a> \u2014 and not just the ones on your face.<\/p>\n That\u2019s right, people are now getting filler in their\u00a0vulvas<\/a>, thanks to the increasingly-popular practice of\u00a0labia<\/a>\u00a0puffing.<\/p>\n While the\u00a0cosmetic procedure<\/a>\u00a0has been around since the mid-2000s, it\u2019s recently become a hot topic\u00a0due to the emergence of \u2018Ozempic vagina\u2019 or \u2018Ozempic vulva\u2019.<\/p>\n Women taking the weight-loss drug, as well as other brands including Mounjaro<\/a> and Wegovy, have reported changes in their vulvas as a result of dramatic weight loss.<\/p>\n Plastic surgeon, Dan Marsh, tells Metro<\/strong>: \u2018When you have a lot of fat loss, the labia becomes empty and stretched, much like when people lose weight and are left with excess skin.<\/p>\n \u2018It\u2019s causing an increase in patients seeking ways to fix issues of excess skin, especially over the last 12 months.\u2019<\/p>\n What is labia puffing?<\/p>\n Consultant obstetrician and gynaecologist for The Portland Hospital Dr Shazia Malik tells Metro<\/strong>: \u2018Labia<\/a> puffing uses dermal fillers<\/a>, like hyaluronic acid or fat, to restore volume to the labia majora (the outer lips of the vulva).<\/p>\n \u2018The minimally invasive procedure is designed to enhance appearance by increasing fullness, smoothness, and symmetry.\u2019<\/p>\n Podcast hosts Caitlin and Emily recently discussed the procedure on their podcast, The Weekly Breakdown, both claiming that they wanted a \u2018puffy p***y\u2019.<\/p>\n But let\u2019s be real, there\u2019s a serious reason some of us want to alter how our vulvas look.<\/p>\n Why do women get labia puffing?<\/p>\n \t\t \u2018The procedure is most sought after by women looking to regain a youthful, fuller appearance due to age, weight loss<\/a>, or childbirth<\/a>,\u2019 Dr Malik explains.<\/p>\n All three of the above can cause the labia to look more deflated or \u2018saggy\u2019 which can, understandably, lead to insecurity for some.<\/p>\n \u2018Many women seek the procedure to address perceived imperfections or asymmetry,\u2019 she adds. \u2018Aside from aesthetic improvement, labia puffing can also increase confidence, particularly in intimate situations.\u2019<\/p>\n Chafing<\/a> is another problem which can cause discomfort, and can also be a factor into the decision to get one\u2019s labia puffed.\u00a0<\/p>\n But others choose to have work done simply due to general self-consciousness about their genitalia\u2019s appearance, which isn\u2019t exactly surprising given how social media and porn<\/a> contribute to unrealistic body standards<\/a>.<\/p>\n The Centre for Surgery, an aesthetic surgery based in London claimed labia puffing as \u2018contributing to a more aesthetically pleasing and youthful appearance\u2019. It\u2019s a nod to the age-old idea that a woman\u2019s greatest pursuit is to look as young as possible, with a plump vagina seen as the latest accessory for those wanting to remain ageless.<\/p>\n But proving that body insecurity defies generations, a University of Melbourne study that found girls as young as 13 were already worried about how their vaginas look.<\/p>\n \u2018There is no \u201cperfect\u201d or \u201cideal\u201d appearance for genitalia\u2014just as with any other body part, every vagina is unique,\u2019 says Dr Malik. \u2018Most concerns about vaginal appearance stem from societal pressures and misinformation, not actual issues.\u2019<\/p>\n She warns that while discomfort or health concerns should be addressed with medical professionals, \u2018cosmetic procedures should only be pursued if they are personally desired.\u2019<\/p>\n \t\t \u2018Labia puffing is a personal choice, and like any cosmetic procedure, it should be approached with careful consideration,\u2019 Dr Malik adds.<\/p>\n \u2018While it can offer aesthetic benefits and boost confidence, it\u2019s important you seek procedures for your own reasons and not because of societal pressures or unrealistic expectations.\u2019<\/p>\n The Weekly Breakdown\u2019s Catilin echoed this sentiment, saying: \u2018I\u2019m all for any kind of modification, as long as it\u2019s coming from a place of \u201cfor me\u201d.\u2019<\/p>\n What are the risks and benefits of labia puffing?<\/strong><\/p>\n The obvious benefit to labia puffing, as Dr Malik points out, is the restoration of the labia majora\u2019s appearance, giving it a plumper and more youthful look.\u00a0<\/p>\n It\u2019s also non-invasive, typically carried out with local anaesthetic and carrying fewer risks than surgical alternatives like labiaplasty<\/a>, along with having a shorter recovery time.<\/p>\n But just because it has fewer risks, doesn\u2019t mean they\u2019re non-existent, and it helps to have all the facts before you cosmetically alter your body.<\/p>\n Dr Malik says: \u2018The most common risks include swelling, bruising, and irritation at the injection site. Allergic reactions to the filler material, though rare, can also happen, and some patients may generally experience mild discomfort.\u2019<\/p>\n It\u2019s vital to make sure you\u2019re going to a reputable surgeon too, because there is a chance of uneven results or asymmetry if the procedure isn\u2019t done right. Additionally, overfilling can result in an exaggerated look, which you most likely don\u2019t want.<\/p>\n Even if it all goes to plan, Dr Malik adds: \u2018In some cases the filler material could shift or form lumps, leading to an unnatural appearance. There are some more serious complications like infection or damage to surrounding tissues too, but choosing a qualified practitioner can help minimise these risks.\u2019<\/p>\n \t\t\t\t‘I have one labia bigger than the other, I won’t be shamed’\t\t\t<\/p>\n When Jill Lissner was just 15 years old, she went to the doctor, asking to have\u00a0labiaplasty<\/a>, a procedure which aims to reduce the size of the labia minora.<\/p>\n For those who need a refresher: the labia minora are the inner lips of the\u00a0vagina<\/a>\u00a0(they begin at your clitoris and end under the opening to your vagina).<\/p>\n They come in all shapes and sizes, and there is literally no such thing as a \u2018normal\u2019 vagina, or labia, for that matter.<\/p>\n Jill, 25, told Metro.co.uk: \u2018Going through puberty, I noticed that one side grew, and the other didn\u2019t. It just felt different.<\/p>\n \u2018I was convinced men were not going to like this on me. I thought: \u201cAre other people going to find this weird?\u2019<\/p>\n \u2018[My mum] told me there\u2019s no such thing as normal. She explained that my vulva was going to change too, especially if I decided to have children and give birth \u2013 it\u2019s going to be ever-changing.\u2019<\/p>\n After discovering that her sexual partners couldn\u2019t care less what her vagina looked like, Jill\u2019s confidence blossomed and she knew she didn\u2019t need surgery.<\/p>\n It was a long journey to self-acceptance, but Jill is no longer ashamed. She embraces her vulva and even runs a popular popular\u00a0sex education Instagram<\/a>\u00a0page, to encourage others to do the same.<\/p>\n How popular is labia puffing?<\/strong><\/p>\n There\u2019s been huge amounts of interest in labia puffing recently, with cosmetic surgeon Gerard Lambe from Reflect Clinic seeing a 20% spike in enquiries about the procedure.<\/p>\n \u2018In fact, demand for labia procedures as a whole are on an upwards trend,\u2019 he tells Metro<\/strong>. \u2018We\u2019ve carried out more than ever in the last few years. <\/p>\n \u2018I performed 42 labia puffing procedures last year and most of these were an additional aesthetic request to a labiaplasty, but increasingly many women simply desire the filler option of a puffing procedure on its own.\u2019<\/p>\n According to Dr Lambe, \u2018very few opt for labia puffing out of pure vanity or societal pressures to have a perfect vagina.\u2019<\/p>\n In fact, in his opinion, \u2018Most women simply want to feel better in their skin and to solve what may have been an excruciatingly embarrassing issue for years \u2013 perhaps from childbirth or the menopause when tissue plumpness and elasticity decreases due to hormones.\u2019<\/p>\n \t\t \u2018I vet and appraise all patients to make sure they are emotionally and psychologically in a happy, healthy balanced state of mind before any procedure,\u2019 the surgeon adds. <\/p>\n \u2018Most women tell me they\u2019re opting for the procedure to feel physically better and more comfortable, not to please a partner.\u2019<\/p>\n When it comes to costs, Dr Lambe explains he charges up to \u00a3500 per ml of filler, so the total cost depends on the amount of filler required.<\/p>\n \u2018The first ever procedure starts with smaller amounts so that a top up is possible,\u2019 he explains. \u2018If puffing is combined with a labiaplasty, that can cost in the region \u00a32,000 to \u00a34,500.<\/p>\n Both Dr Lambe and Dr Malik urge people to do their research before undergoing the treatment and choosing a practitioner, with the former warning: \u2018Don\u2019t be tempted by low cost offers as these may not include consultations or follow-up care.\u2019<\/p>\n This article was originally published in August 2025<\/p>\n Do you have a story to share?<\/strong><\/p>\n Get in touch by emailing MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n Arrow Arrow Arrow![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/DMGTCHPDCOMP000005461793.katie_.ingham-5963.jpg\")
\n\t\tYour labia majora are the other lips of your vulva, where the pubic hair grows (Picture: Metro\/Getty)<\/p>\n![\"Woman](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/GettyImages-1474257579_8aaa22.jpg\")
\n\t\tSome women are self-conscious if their labia sags or deflates a little due to age, childbirth or weight loss (Picture: Getty Images)<\/p>\n![\"pink](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/GettyImages-1283841949_33aebb.jpg\")
\n\t\tThere\u2019s no set way that your vulva should look (Picture: Getty Images)<\/p>\n
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