{"id":64421,"date":"2025-05-01T01:41:11","date_gmt":"2025-05-01T01:41:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/64421\/"},"modified":"2025-05-01T01:41:11","modified_gmt":"2025-05-01T01:41:11","slug":"pinterest-launches-new-tools-to-fight-ai-slop","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/64421\/","title":{"rendered":"Pinterest launches new tools to fight AI slop"},"content":{"rendered":"

Pinterest says it\u2019s finally going to do something about the AI slop that\u2019s taken over its platform.<\/p>\n

After an increasing volume of complaints, the social networking and image pinboarding site announced Wednesday a plan to begin labeling AI-generated and AI-modified images. It will also introduce a new option that allows users to reduce the number of generative AI Pins they see. <\/p>\n

The new features are an indication of how serious a threat generative AI is to platforms built on top of user-generated content, crowdsourcing, and social sharing. AI technology has made it possible for bad actors to flood these platforms with fake images that drown out the human-made content people came to see, devaluing the overall experience. AI-generated Pins and other low-quality AI content \u2014 often referred to as \u201cAI slop\u201d \u2014 have created a backlash among Pinterest\u2019s loyal customer base.<\/p>\n

Now Pinterest says it will help users more easily identify what\u2019s AI and what\u2019s not.<\/p>\n

When users click on an image Pin in closeup, they\u2019ll see an \u201cAI modified\u201d label in the bottom left corner. The company says it will analyze the image\u2019s metadata to help determine what\u2019s AI, but has also developed its own system of classifiers that will automatically detect AI content that \u201cdoesn\u2019t have obvious markers.\u201d <\/p>\n

Creators will be able to appeal to Pinterest if their content gets labeled incorrectly, according to the company.<\/p>\n

\"\"Image Credits:<\/strong>Pinterest<\/p>\n

More importantly, Pinterest says it will give users more control over how much AI content they see in an upcoming feature.<\/p>\n

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When launched, users will be able to select a \u201csee fewer\u201d option on GenAI Pins in certain categories \u2014 like beauty and art \u2014 that are prone to being overrun with AI content. Over time, it will expand this option to other categories, as well.<\/p>\n

When available, the option will be found in the three-dot menu on the bottom right of a Pin. Clicking this will send a signal to Pinterest\u2019s systems to recommend less AI content to the users, the company explains in a blog post<\/a>. <\/p>\n

Pinterest didn\u2019t say when the new control setting was launching \u2014 only that it was arriving \u201csoon.\u201d<\/p>\n

\"\"Image Credits:<\/strong>Pinterest<\/p>\n

For a site like Pinterest, which attracted users to browse and save aspirational images in areas like fashion, home decor, travel, art, recipes, DIY, beauty, parenting tips, and more, a deluge of AI content could actually kill the site. Some users have already declared the site dead<\/a> due to the AI imagery that\u2019s taken over.<\/p>\n

On Reddit, for instance, users have been protesting<\/a> the encroachment<\/a> of AI slop on Pinterest for months, noting a huge uptick in this low-value content. They say that AI images found their way across the site, whether they were browsing content, searching, or viewing board suggestions. The media also documented<\/a> the decline<\/a> in articles pondering if AI has already ruined<\/a> the platform or if it can be fixed.<\/p>\n

Pinterest says it plans to introduce more tools in the months ahead to build upon its AI work, adding that it still believes GenAI can be inspirational, when thoughtfully implemented.<\/p>\n

\u201cAs people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they see,\u201d CTO Matt Madrigal said in a statement. \u201cGen AI content on Pinterest should enhance users\u2019 ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Pinterest says it\u2019s finally going to do something about the AI slop that\u2019s taken over its platform. After…\n","protected":false},"author":2,"featured_media":64422,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,33075,1942,33076,53,16,15],"class_list":{"0":"post-64421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-ai-slop","10":"tag-artificial-intelligence","11":"tag-pinterest","12":"tag-technology","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/64421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=64421"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/64421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/64422"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=64421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=64421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=64421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}