{"id":646809,"date":"2025-12-21T19:00:27","date_gmt":"2025-12-21T19:00:27","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/646809\/"},"modified":"2025-12-21T19:00:27","modified_gmt":"2025-12-21T19:00:27","slug":"wax-london-is-one-to-watch-after-year-of-expansion","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/646809\/","title":{"rendered":"Wax London is one to watch after year of expansion"},"content":{"rendered":"

\n Published<\/b>
\n <\/p>\n

December 21, 2025<\/p>\n

\n Wax London has come a long way since opening its first concession at Fenwick<\/a> just a year ago, marking a period of strong expansion for the 10-year-old brand. The trajectory\u2019s been underpinned by a steady rise across retail and wholesale markets, expanding from its UK base into the US, Hong Kong and Japan.<\/p>\n

\"WaxWax London… now in Leeds <\/p>\n

No wonder its managing director Roger Wightman said the fashion brand \u201chas recorded a milestone year of growth\u2026 marked by new international retail partnerships, a strengthened US operation and a major uplift in wholesale performance.\u201d<\/p>\n

Standalone UK retail locations now extend across London (four to date) and Leeds. Additional international activations included a month residency at The Optimist in Los Angeles, a seasonal event at Kapok in Hong Kong, and a pop-up in Shibuya, Japan.<\/p>\n

But it’s\u00a0Wax London\u2019s wholesale channel that has blossomed, recording a 40% increase, supported by a global presence spanning 24 countries, 192 accounts and more than 500 stores. Key partners include Harrods<\/a>, Nordstrom<\/a> (50 doors), Harvey Nichols<\/a>, Liberty<\/a> London, END Clothing, Brown Thomas, Bloomingdale\u2019s<\/a>, Le Bon March\u00e9<\/a> and Beams Japan, \u201cillustrating the brand\u2019s widening international distribution and elevated positioning\u201d.<\/p>\n

In the US, the brand said it has rapidly scaled operations by establishing a dedicated 3PL supporting both B2B and DTC.\u00a0<\/p>\n

A revised supply chain \u201cnow enables direct domestic shipping, faster fulfilment and improved customer benefits including free returns and free shipping over $200 driving increased e-commerce and wholesale opportunities across the market\u201d.<\/p>\n

Wightman added: \u201cThese results are not only a reflection of our past success but also a strong foundation for the next phase of Wax London\u2019s\u2026 growth\u2026 as [we] moves into its next phase with a clear focus on international expansion and continued brand elevation.\u201d\n <\/p>\n

\n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published December 21, 2025 Wax London has come a long way since opening its first concession at Fenwick…\n","protected":false},"author":2,"featured_media":646810,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[952,173768,748,393,2584,91897,4884,65897,198328,145206,73684,257,15909,5775,144913,15910,16,15],"class_list":{"0":"post-646809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-beauty","9":"tag-bloomingdales","10":"tag-britain","11":"tag-england","12":"tag-fashion","13":"tag-fenwick","14":"tag-great-britain","15":"tag-harrods","16":"tag-harvey-nichols","17":"tag-le-bon-marche","18":"tag-liberty","19":"tag-london","20":"tag-luxury","21":"tag-network","22":"tag-nordstrom","23":"tag-professionals","24":"tag-uk","25":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115759103458457202","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/646809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=646809"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/646809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/646810"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=646809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=646809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=646809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}