{"id":655655,"date":"2025-12-26T10:02:12","date_gmt":"2025-12-26T10:02:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/655655\/"},"modified":"2025-12-26T10:02:12","modified_gmt":"2025-12-26T10:02:12","slug":"hanwells-chloe-kelly-spotlights-london-activity-divide-ealing-news-the-voice-of-ealings-7-towns","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/655655\/","title":{"rendered":"Hanwell&#8217;s Chloe Kelly spotlights London activity divide &#8211; EALING.NEWS &#8211; The Voice of Ealing&#8217;s 7 towns"},"content":{"rendered":"<p><strong>Chloe Kelly\u2019s rise from kickabouts in Ealing to Arsenal and England stardom is being used to spotlight a widening gender gap in outdoor play, as part of a new campaign from Unilever\u2019s Dirt Is Good brand.<\/strong><\/p>\n<p>Kelly, who grew up in Hanwell and went to Elthorne Park High School, is at the centre of an \u201cIt Starts Outside\u201d an advertising push that features never-before-seen childhood photos of Arsenal Women players including Beth Mead, Alessia Russo and Lotte Wubben-Moy. The campaign follows Kelly being shortlisted for this year\u2019s Sports Personality of the Year award, alongside the England women\u2019s team nomination in the Team of the Year category.<\/p>\n<p>The initiative draws on figures from Sport England\u2019s Active Lives 2024-25 survey, which found girls in England are 22% less likely than boys to be active outdoors outside school, rising to 26% in London.<\/p>\n<p>Kate Dale, director of Sport England\u2019s This Girl Can campaign, said: \u201cOur research proves that the gender activity gap begins at a young age and persists into adulthood, depriving many girls and women of the joy, connection, and incredible health benefits of an active life.\u201d<\/p>\n<p>Billboards will appear outside the Emirates Stadium and at MediaCity in Salford, alongside investment in community programmes aimed at helping girls access space and confidence to play outdoors.<\/p>\n<p class=\"tdm-descr\">Are you an Ealing resident with a story to share? Or spotted something we should know about?<br \/>\nGet in touch with us by emailing: <a href=\"https:\/\/www.ealing.news\/sport\/hanwells-chloe-kelly-spotlights-london-activity-divide\/mailto:news@ealing.news\" target=\"_blank\" rel=\"noopener\">news@ealing.news<\/a>  or contact us on X <a href=\"www.twitter.com\/_ealingnews\">@_EalingNews<\/a><\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Chloe Kelly\u2019s rise from kickabouts in Ealing to Arsenal and England stardom is being used to spotlight a&hellip;\n","protected":false},"author":2,"featured_media":655656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,90508,393,4884,66158,257,16,15],"class_list":{"0":"post-655655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-chloe-kelly","10":"tag-england","11":"tag-great-britain","12":"tag-lionesses","13":"tag-london","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115785298278674003","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/655655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=655655"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/655655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/655656"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=655655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=655655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=655655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}