{"id":659916,"date":"2025-12-29T09:05:11","date_gmt":"2025-12-29T09:05:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/659916\/"},"modified":"2025-12-29T09:05:11","modified_gmt":"2025-12-29T09:05:11","slug":"mifta-transforms-home-search-with-seamless-app","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/659916\/","title":{"rendered":"Mifta Transforms Home Search with Seamless App"},"content":{"rendered":"

\u201cIt took me more than six months to find a place I liked,\u201d Dobrynina said. \u201cEven signing a one-year contract felt unclear in the beginning, and everyone I asked gave different advice.\u201d<\/p>\n

That experience became the foundation for Mifta, a rental platform designed to consolidate the entire leasing journey into a single app. Users can search for apartments, self-view properties, make offers, pay and sign Ejari digitally, all in one place. The platform also works with brokerages, property managers and developers to automate leasing infrastructure on the supply side.<\/p>\n

Seeing the gap in a digital city<\/p>\n

Dobrynina said the disconnect struck her immediately. Dubai, she noted, has super apps for food, transport and on-demand delivery at any hour, yet finding a home remains fragmented.<\/p>\n

\u201cYou end up talking to dozens of agents just to understand what\u2019s actually available before you view anything,\u201d she said. \u201cI realised the experience was exhausting not only for tenants, but for agents too.\u201d<\/p>\n

Having lived in the US, she had seen how transparent and efficient renting could be when technology reduced friction. Mifta was built to apply that same logic to Dubai\u2019s market, removing guesswork while keeping the process human.<\/p>\n

A journey shaped by resilience<\/p>\n

For Dobrynina, building Mifta is part of a longer personal journey. She grew up in a small town called Mozhaiskoe before moving through Moscow, San Francisco and Silicon Valley, eventually landing in Dubai to build a company from scratch.<\/p>\n

\u201cThe journey itself feels surreal, almost like a movie,\u201d she said. \u201cIt\u2019s a reminder that if you truly want something and keep going, anything is possible.\u201d<\/p>\n

That belief was tested early. Partnerships fell through, plans changed overnight and uncertainty became a constant companion. The lesson, she said, was learning to prioritise momentum over perfection.<\/p>\n

\u201cKeep moving,\u201d Dobrynina said. \u201cEvery challenge sharpens your judgment, and every setback forces you to build something stronger.\u201d<\/p>\n

Backed by the UAE ecosystem<\/p>\n

Mifta\u2019s early progress has been shaped by support from the UAE\u2019s startup ecosystem. The company is backed by Antler, one of the world\u2019s most active pre-seed investors, through a programme supported by the Dubai Future Foundation. Mifta now operates from Dubai Founders Headquarters, where Dobrynina said the value goes beyond office space.<\/p>\n

\u201cWe found a community, mentorship and the sense that we\u2019re building in a country that genuinely wants us to succeed,\u201d she said.<\/p>\n

Support from the PropTech Business Group also helped Mifta expand its network across the real estate ecosystem, opening doors to partners and early adopters.<\/p>\n

\"Nivetha<\/a><\/p>\n

Nivetha Dayanand is Assistant Business Editor at Gulf News, where she spends her days unpacking money, markets, aviation, and the big shifts shaping life in the Gulf. Before returning to Gulf News, she launched Finance Middle East, complete with a podcast and video series.<\/p>\n

Her reporting has taken her from breaking spot news to long-form features and high-profile interviews. Nivetha has interviewed Prince Khaled bin Alwaleed Al Saud, Indian ministers Hardeep Singh Puri and N. Chandrababu Naidu, IMF\u2019s Jihad Azour, and a long list of CEOs, regulators, and founders who are reshaping the region\u2019s economy.<\/p>\n

An Erasmus Mundus journalism alum, Nivetha has shared classrooms and newsrooms with journalists from more than 40 countries, which probably explains her weakness for data, context, and a good follow-up question.<\/p>\n

When she is away from her keyboard (AFK), you are most likely to find her at the gym with an Eminem playlist, bingeing One Piece, or exploring games on her PS5.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cIt took me more than six months to find a place I liked,\u201d Dobrynina said. \u201cEven signing a…\n","protected":false},"author":2,"featured_media":659917,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3094],"tags":[51,3134,191208,16,15],"class_list":{"0":"post-659916","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-business","9":"tag-entrepreneurship","10":"tag-my-business","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115802061191625018","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/659916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=659916"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/659916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/659917"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=659916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=659916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=659916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}