{"id":659987,"date":"2025-12-29T09:51:10","date_gmt":"2025-12-29T09:51:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/659987\/"},"modified":"2025-12-29T09:51:10","modified_gmt":"2025-12-29T09:51:10","slug":"sweden-and-germany-joins-france-us-norway-uk-and-more-long-haul-countries-in-catalyzing-interest-as-thailand-draws-visitors-with-trusted-thailand-certification-and-amazing-thailand-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/659987\/","title":{"rendered":"Sweden And Germany Joins France, US, Norway, UK And More Long\u2011Haul Countries In Catalyzing Interest As Thailand Draws Visitors With Trusted Thailand Certification And Amazing Thailand Campaigns"},"content":{"rendered":"<p> <a href=\"https:\/\/www.travelandtourworld.com\" title=\"Home\" target=\"_blank\" rel=\"noopener\">Home<\/a> \u00bb <a href=\"https:\/\/www.travelandtourworld.com\/news\/article\/category\/america-travel-news\/\" title=\"America Travel News\" target=\"_blank\" rel=\"noopener\">America Travel News<\/a> \u00bb Sweden And Germany Joins France, US, Norway, UK And More Long\u2011Haul Countries In Catalyzing Interest As Thailand Draws Visitors With Trusted Thailand Certification And Amazing Thailand Campaigns <\/p>\n<p class=\"text-date\">  Published on<br \/>\nDecember 29, 2025<\/p>\n<p><img class=\"wp-image-1344675 br-lazy\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA4NTAgNTY3Jz48L3N2Zz4=\" data-breeze=\"https:\/\/www.travelandtourworld.com\/wp-content\/uploads\/2025\/12\/WhatsApp-Image-2025-12-29-at-10-850x567.jpg\" title=\"Whatsapp image 2025-12-29 at 10 - travel and tour world\" loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"567\" alt=\"Sweden And Germany Joins France, US, Norway, UK And More Long\u2011Haul Countries,&#10;Thailand,\" data-br data-br\/><\/p>\n<p>Sweden and Germany joins long\u2011haul markets such as France, the US, Norway, the UK, and more, are playing pivotal roles in catalyzing Thailand\u2019s tourism boom in 2025. This surge in visitors can be attributed to Thailand\u2019s strategic initiatives, including the Trusted Thailand certification, which reassures travelers about safety and hygiene standards, and the Amazing Thailand campaigns, which continue to capture global attention. With these new efforts, the country is attracting high\u2011value tourists and rebuilding traveler confidence after challenging years, positioning Thailand as one of the most sought\u2011after destinations worldwide.<\/p>\n<p>Thailand\u2019s tourism sector is experiencing an exciting surge in 2025, driven by an influx of visitors from long\u2011haul markets like Sweden, Germany, France, the US, Norway, and the UK, among others. This revival comes as the Tourism Authority of Thailand (TAT) accelerates efforts to not only rebuild but surpass previous tourism milestones. With a focus on high\u2011value travel, TAT is utilizing a range of strategies, including the <strong>Trusted Thailand certification<\/strong>, <strong>Amazing Thailand campaigns<\/strong>, and an enticing array of new initiatives to create a dynamic and robust tourism environment. These efforts, combined with the rise of regional markets and innovative promotional campaigns, have resulted in a remarkable year for Thailand\u2019s travel and tourism industry.<\/p>\n<p><strong>A New Direction for Thailand\u2019s Tourism in 2025<\/strong><\/p>\n<p>In 2025, Thailand\u2019s tourism strategy shifted towards a new, more <strong>sustainable model<\/strong> based on <strong>\u201cValue Over Volume.\u201d<\/strong> After a challenging period marked by natural disasters, border disputes, and concerns over scams, the country\u2019s tourism has rebounded through a combination of proactive marketing, stronger safety protocols, and revamped offerings tailored to high\u2011value tourists. The <strong>\u201cValue Over Volume\u201d<\/strong> approach is a direct response to the challenges of the previous year and aims to attract tourists who will contribute significantly to the economy, both in terms of spending and frequency of visits.<\/p>\n<p>TAT\u2019s official goal for 2025 was set to achieve a revenue of <strong>2.78 trillion baht<\/strong>, a 7% increase from 2024\u2019s <strong>2.6 trillion baht<\/strong>. To meet this target, Thailand is focusing on attracting <strong>36.7 million foreign visitors<\/strong> and <strong>205 million domestic trips<\/strong>. These ambitious goals are not only about numbers but also about <strong>quality experiences<\/strong> that ensure longer stays, higher spending, and repeat visits.<\/p>\n<p><strong>Long-Haul Countries Driving the Surge in Thailand Tourism<\/strong><\/p>\n<p>A key component of this tourism surge is the arrival of travelers from <strong>long\u2011haul countries<\/strong>. Traditionally, short\u2011haul markets like Malaysia and China were the main contributors to Thailand\u2019s tourism growth, but recent trends show that long\u2011haul visitors are now playing a pivotal role.<\/p>\n<p><strong>Top Long-Haul Markets Boosting Thailand\u2019s Tourism<\/strong><\/p>\n<p>Thailand\u2019s tourism growth in 2025 owes much to the <strong>strong contribution of long\u2011haul markets<\/strong>. These markets have added a substantial number of visitors, thanks to direct flights, improved connectivity, and strong brand recognition of Thailand\u2019s tourism offerings. Key countries driving the growth include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Sweden<\/strong><\/li>\n<li><strong>Germany<\/strong><\/li>\n<li><strong>France<\/strong><\/li>\n<li><strong>United States<\/strong><\/li>\n<li><strong>Norway<\/strong><\/li>\n<li><strong>United Kingdom<\/strong><\/li>\n<li><strong>Australia<\/strong><\/li>\n<li><strong>Canada<\/strong><\/li>\n<li><strong>Italy<\/strong><\/li>\n<li><strong>Russia<\/strong><\/li>\n<\/ul>\n<p>These countries have significantly increased their share of visitors to Thailand, joining a list of core long\u2011haul contributors.<\/p>\n<p><strong>Top Long-Haul Markets (Visitor Arrival Data)<\/strong><\/p>\n<tr>CountryEstimated Visitors in 2025Contribution to Total Arrivals<\/tr>\n<tr>\n<td><strong>United Kingdom<\/strong><\/td>\n<td>1.1 million<\/td>\n<td>Top long\u2011haul source<\/td>\n<\/tr>\n<tr>\n<td><strong>Germany<\/strong><\/td>\n<td>1.0 million<\/td>\n<td>Significant contributor<\/td>\n<\/tr>\n<tr>\n<td><strong>France<\/strong><\/td>\n<td>800,000<\/td>\n<td>Rising number of visitors<\/td>\n<\/tr>\n<tr>\n<td><strong>United States<\/strong><\/td>\n<td>700,000<\/td>\n<td>Steady growth in arrivals<\/td>\n<\/tr>\n<tr>\n<td><strong>Norway<\/strong><\/td>\n<td>500,000<\/td>\n<td>Growing in importance<\/td>\n<\/tr>\n<tr>\n<td><strong>Australia<\/strong><\/td>\n<td>600,000<\/td>\n<td>Strong presence post\u2011pandemic<\/td>\n<\/tr>\n<tr>\n<td><strong>Canada<\/strong><\/td>\n<td>400,000<\/td>\n<td>Consistent increase<\/td>\n<\/tr>\n<tr>\n<td><strong>Russia<\/strong><\/td>\n<td>600,000<\/td>\n<td>Rising numbers from the east<\/td>\n<\/tr>\n<tr>\n<td><strong>Italy<\/strong><\/td>\n<td>400,000<\/td>\n<td>Increasing appeal<\/td>\n<\/tr>\n<tr>\n<td><strong>South Korea<\/strong><\/td>\n<td>1.5 million<\/td>\n<td>Key Asian contributor<\/td>\n<\/tr>\n<p><strong>The Amazing Thailand Campaign and Trusted Thailand Certification<\/strong><\/p>\n<p>To capture the attention of long\u2011haul travelers, <strong>TAT\u2019s Amazing Thailand campaign<\/strong> has been instrumental. By leveraging global celebrities like <strong>Lisa Lalisa Manobal<\/strong>, TAT has rejuvenated its appeal to travelers, especially from <strong>Asian<\/strong> markets, while attracting visitors from <strong>Europe<\/strong> and the <strong>United States<\/strong>. The teaser advertisement released in January 2026 featuring Lisa has already created significant anticipation, as her influence has proven to boost interest in destinations she endorses. Her involvement in the campaign is expected to <strong>magnify the \u201cLisa Effect\u201d<\/strong>, which saw a measurable increase in tourism when she featured Thailand in her music videos and social media posts.<\/p>\n<p>The <strong>Trusted Thailand certification<\/strong> has been another key tool for instilling confidence among international travelers. Introduced as part of the country\u2019s safety measures during the pandemic, the certification is a testament to the government\u2019s commitment to maintaining high hygiene and safety standards across hotels, resorts, restaurants, and transportation services. This certification has been <strong>crucial<\/strong> in reassuring tourists from long\u2011haul countries that Thailand is a safe and welcoming destination.<\/p>\n<p><strong>New Thailand: A Focus on Night Tourism and Wellness<\/strong><\/p>\n<p>As part of its tourism recovery strategy, TAT has been pushing for an expanded <strong>night tourism<\/strong> experience. The launch of major events such as <strong>Vijit Chao Phraya 2025<\/strong> drew over 1.7 million visitors, generating more than <strong>5.5 billion baht<\/strong> in economic circulation. With over <strong>45 days of immersive experiences<\/strong>, Thailand\u2019s night tourism initiatives are creating new travel opportunities for visitors, particularly those from <strong>long\u2011haul countries<\/strong>, who often seek vibrant cultural experiences beyond traditional daytime sightseeing.<\/p>\n<p>Another key element of the \u201cNew Thailand\u201d vision is <strong>wellness and healing tourism<\/strong>. TAT\u2019s new campaign, <strong>\u201cAmazing Thailand: Healing is the New Luxury,\u201d<\/strong> reframes Thailand as a destination that offers relaxation, physical recharge, and mental wellness \u2014 a growing sector that has gained traction globally, especially among long\u2011haul visitors looking for a rejuvenating escape.<\/p>\n<p><strong>Thailand\u2019s Strategic Focus on Regional and Global Markets<\/strong><\/p>\n<p>While the long\u2011haul markets have proven to be critical to the country\u2019s recovery and growth, TAT has also strategically targeted regional markets to ensure a diversified visitor base. Countries like <strong>India<\/strong>, <strong>Malaysia<\/strong>, and <strong>China<\/strong> continue to form the backbone of inbound tourism to Thailand. The country\u2019s proximity and cultural appeal to Southeast Asian nations have made it a <strong>top destination<\/strong> for both <strong>tourists and business travelers<\/strong> from these regions.<\/p>\n<p>However, TAT\u2019s 2025 strategy emphasizes the importance of focusing on <strong>high\u2011value tourism<\/strong> from <strong>short\u2011haul<\/strong> and <strong>long\u2011haul<\/strong> countries. The combination of <strong>luxury travel<\/strong>, <strong>sustainability initiatives<\/strong>, and an expanded <strong>night tourism<\/strong> portfolio aims to position Thailand as not just a budget destination, but a <strong>premium, high\u2011value travel experience<\/strong>.<\/p>\n<p><strong>Trusted Thailand\u2019s Role in Rebuilding Confidence<\/strong><\/p>\n<p>Rebuilding confidence, especially after a tumultuous few years, has been central to Thailand\u2019s approach in 2025. The <strong>\u201cTrusted Thailand\u201d certification<\/strong> plays a pivotal role in this strategy. By ensuring travelers that the country\u2019s tourism infrastructure maintains the highest standards of hygiene and safety, the certification has been critical in attracting <strong>high\u2011spending tourists<\/strong> from <strong>Europe<\/strong> and the <strong>Americas<\/strong> who are more cautious and selective in their travel choices.<\/p>\n<p><strong>Forecast for 2026 and Beyond<\/strong><\/p>\n<p>Looking ahead, TAT has set its sights on even more ambitious targets for 2026. With a revenue goal of <strong>2.78 trillion baht<\/strong> and expectations to welcome <strong>36.7 million foreign visitors<\/strong>, Thailand is poised to continue its tourism boom. The country\u2019s unique blend of <strong>cultural experiences<\/strong>, <strong>wellness tourism<\/strong>, and <strong>innovative marketing<\/strong> strategies, combined with the growing presence of long\u2011haul markets, ensures that Thailand will remain a <strong>leading global travel destination<\/strong> for years to come.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p><strong>Sweden, Germany, France, Norway, the US, Australia, and the UK<\/strong> are among the long\u2011haul countries that have <strong>driven Thailand\u2019s tourism boom<\/strong> in 2025. These countries, along with the rise of new campaigns such as <strong>Amazing Thailand<\/strong> and the <strong>Trusted Thailand certification<\/strong>, have significantly contributed to the country\u2019s success. Thailand\u2019s commitment to safety, luxury, and cultural experiences has positioned it as one of the <strong>most sought\u2011after destinations<\/strong>, with millions of visitors arriving to experience everything from wellness retreats to vibrant city festivals.<\/p>\n<p>Sweden and Germany] joins with long\u2011haul countries like France, the US, Norway, and the UK, are driving Thailand\u2019s tourism boom in 2025 due to the country\u2019s new marketing campaigns and the Trusted Thailand certification, which enhance its appeal as a safe and premium travel destination.<\/p>\n<p>As TAT continues to expand its reach and refine its offerings, Thailand is set to <strong>welcome even more travelers in 2026<\/strong>, solidifying its place as a global tourism leader.<\/p>\n<p><a class=\"gofollow\" data-track=\"NzMsNiw2MA==\" href=\"https:\/\/www.travelandtourworld.com\/ttwapp\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"br-lazy\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAwIDAnPjwvc3ZnPg==\" data-breeze=\"https:\/\/www.travelandtourworld.com\/wp-content\/uploads\/2024\/06\/leaderboard-app-design24.jpg\" style=\"max-width: 728px; height: auto\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Home \u00bb America Travel News \u00bb Sweden And Germany Joins France, US, Norway, UK And More Long\u2011Haul Countries&hellip;\n","protected":false},"author":2,"featured_media":659988,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[42986,2000,299,36,42546,43122,43777,77708,55827,1559,42558],"class_list":{"0":"post-659987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-america-travel-news","9":"tag-eu","10":"tag-europe","11":"tag-france","12":"tag-france-travel-news","13":"tag-germany-travel-news","14":"tag-norway-travel-news","15":"tag-sweden-travel-news","16":"tag-thailand-travel-news","17":"tag-travel-news","18":"tag-united-kingdom-travel-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115802242340811672","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/659987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=659987"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/659987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/659988"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=659987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=659987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=659987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}