\u201cI am not new to entrepreneurship. Somehow, I have always loved doing things on my own. I strongly believe that the same God who sends us ideas for our ventures also gives us customers to sustain them. A dash of hope, delusion, and a genuine want to give people healthy food was the start of my small business,\u201d Swati Patel, founder of Green Forest, tells Startup Pedia in an exclusive interview.<\/strong> Founded in August 2025, Green Forest is a Jaipur-based healthy food brand that offers nutritious salads that are exotic and affordable at the same time. Also Read: \u201cWe make exclusive high-street fashion you won\u2019t find anywhere else,\u201d say young startup founders of Farda, a brand clocking Rs 10L\/month<\/strong><\/a><\/p>\n THE BACKGROUND Hailing from Madhya Pradesh, Swati Patel completed her B.Com<\/a> degree from Indore and then went to the Jain University in Bengaluru to pursue her MBA. \u201cFive years ago, I came to Jaipur looking for a job. I joined technical support roles in companies like Amazon and Revolut. But I always had an inkling to start something of my own. Green Forest is not my first startup,\u201d Swati shares.<\/strong> In 2023, Swati started an art brand that dabbled in resin art and made unique wall clocks. While creatively fulfilling, the idea did not scale. Then in 2024, the young entrepreneur decided to give a second shot to a venture \u2013 a brand called DenimPaglu, which handcrafted embroidery on old denims. \u201cWhile the denim idea was a unique one, it didn\u2019t scale either. I continued my corporate job,\u201d she says.<\/strong> It was in 2025 that Swati Patel decided to do something in the food industry. \u201cThe thing is, despite not being able to scale my previous ventures, the entrepreneurial bug didn\u2019t leave me. I knew I was made to set up a business from the ground up. This time around, the idea came from salads,\u201d she tells Startup Pedia.<\/strong> As someone who has always loved cooking, Swati would wake up early to prepare healthy salads for her breakfast. She would experiment with different kinds of dressings as well, and her friends loved it. \u201cThe taste was so good that I was encouraged to make a business out of the salads,\u201d the Jaipur woman says.<\/strong> Until July 2025, she kept working at her corporate job but eventually quit it to focus solely on her exotic salad startup idea. This was the start of Green Forest. Also Read: \u201cWe made the Saiyaara kurti & it was sold out,\u201d Best Friends From Jaipur Started A Kurti Brand With Rs 17k \u2013 Clocked Rs 15 lakh In 6 months<\/a><\/strong><\/p>\n JOURNEY AND CHALLENGES: STARTED WITH JUST RS 10,000 In August 2025, Swati started researching the variety of exotic salads and the healthy dressings that go best with them. Additionally, she set prices for each salad she would eventually sell under Green Forest. She bootstrapped the exotic salad startup with just Rs 10,000 that came from her savings. The small business founder reveals the breakdown of the amount: Approximately Rs 2,000 to Rs 3,000 went into buying fresh vegetables from local vendors.<\/p>\n<\/li>\n An additional Rs 5,000 to Rs 6,000 went into buying raw materials such as moong dal, chana, rajma, and dressing ingredients from grocery supermarkets like DMart.<\/p>\n<\/li>\n The rest of the amount went to buying packaging material and getting the brand labels designed by a graphic designer.<\/p>\n<\/li>\n<\/ul>\n \u201cMy market launch happened after Rakshabandhan. I had gone to my hometown to celebrate the festival. I also took the opportunity to explain to my parents that I have quit my job and now want to be a full-time entrepreneur,\u201d the exotic salad startup founder shares.<\/strong> After coming back to Jaipur from Rakshabandhan, the small business founder prepared the salad recipes, did a small home shoot, and decided to officially start selling exotic salads under Green Forest. On 28th August, Swati went to a local market, GT Central, in Jaipur and distributed 35 boxes of exotic salads as free samples. On 30th August, Swati and her sister (who has come to Jaipur to assist Swati) visited a corporate office area in Jaipur with 35-40 boxes of freshly prepared, homemade exotic salads. The duo faced rejection for at least 3 hours. Slightly disappointed, they kept at it. \u201cMy first sale happened because I pleaded with someone and said, ‘bhaiyya, please le lo na\u2019,\u201d Swati laughs.<\/strong> The next morning, Swati and her sister decided to give Green Forest one more chance. This time around they chose the Patrika Gate in Jaipur as their offline location. This is a place where most urban folks come to take morning walks, exercise, jog, stroll\u2026you name it. \u201cWe went with just ten boxes, because of the wastage that had already happened the previous times. You won\u2019t believe it, all our exotic salads were sold out in just five minutes,\u201d the small business founder tells Startup Pedia.<\/strong> The next day, they doubled the quantity. Again, sold out! This went on for quite a few days, and soon after, Swati Patel and her sister decided to onboard Green Forest on Swiggy and Zomato.\u00a0![\"Green](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/green-forest-is-a-jaipur-based-healthy-food-brand-that-offers-nutritious-salads-that-are-exotic-and-.webp\")
Green Forest is a Jaipur-based healthy food brand that offers nutritious salads that are exotic and affordable<\/p>\n\n
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Swati Patel – Founder of Green Forest, a Jaipur-based healthy food brand<\/p>\n\n
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Swati Patel and her sister<\/p>\n
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Exotic Salad by Green ForestTHE UNIT ECONOMICS