{"id":662255,"date":"2025-12-30T10:24:27","date_gmt":"2025-12-30T10:24:27","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/662255\/"},"modified":"2025-12-30T10:24:27","modified_gmt":"2025-12-30T10:24:27","slug":"karren-brady-shares-real-reason-behind-rob-rinder-and-aj-odudu-feud-as-bbc-celebrity-apprentice-pair-embroiled-in-clash","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/662255\/","title":{"rendered":"Karren Brady shares real reason behind Rob Rinder and AJ Odudu feud as BBC Celebrity Apprentice pair embroiled in clash"},"content":{"rendered":"

Baroness Karren Brady has revealed the real reason tensions flared between Rob Rinder and AJ Odudu during the BBC\u2019s upcoming Celebrity Apprentice Christmas Special.<\/p>\n

The Celebrity Apprentice Christmas Special sees a line-up of famous faces enter Lord Alan Sugar\u2019s boardroom to raise money for BBC Children in Need, with this year\u2019s task carrying higher stakes than ever.<\/p>\n

For the first time, the products created on the show will actually go on sale in shops over the festive period.<\/p>\n

The celebrities taking part include AJ Odudu, Angela Scanlon, Charlie Hedges, Eddie Kadi, Jake Wood, JB Gill, Kadeena Cox, Matt Morsia, Rob Rinder, Sarah Hadland, Shazia Mirza and Tom Skinner.<\/p>\n

\"Karren<\/p>\n

Karren Brady shared the secrets of the boardroom<\/p>\n

| <\/p>\n

BBC<\/p>\n

In a festive twist on the usual Apprentice format, the candidates are split into two teams and flown to Lapland, billed as the official home of Santa Claus, where they are tasked with developing their own gingerbread biscuit.<\/p>\n

Speaking ahead of the two-part charity special, Ms Brady explained that the feud came almost immediately after Rob Rinder was appointed project manager, with the team\u2019s first planning meeting failing to focus on strategy.<\/p>\n

\u201cIt didn\u2019t start very well,\u201d Ms Brady said. \u201cRob Rinder was made project manager, and rather than use the time that they had in the meeting to decide their strategy, decide what they were going to do, what theme they were going to have, they all decided to say what was important about Christmas to them.”<\/p>\n

The TV personality continued: “That\u2019s where the tension started between him and AJ Odudu.\u201d<\/p>\n

\"Karren<\/p>\n

Ms Brady follows one of the teams throughout the task as Lord Sugar\u2019s trusted adviser<\/p>\n

| <\/p>\n

BBC<\/p>\n

As well as perfecting the recipe, the teams must create packaging, an advert and a jingle, before pitching the product to major retailers in the hope of securing large orders.<\/p>\n

Ms Brady, who follows one of the teams throughout the task as Lord Sugar\u2019s trusted adviser, said the clash between Mr Rinder and Ms Odudu was rooted in strong personalities and differing approaches, rather than any personal dislike.<\/p>\n

\u201cI think they all cared a lot about doing the job well, not just for themselves, but because of what it meant for Children in Need,\u201d she said.<\/p>\n

\u201cRob is what you\u2019d expect: smart, passionate, organised and absolutely determined to get the best out of everyone. And him and AJ sort of clashed because they had different views.\u201d<\/p>\n

\"(L-R)<\/p>\n

(L-R) Eddie Kadi, Tom Skinner, Sarah Hadland, Shazia Mirza, Charlie Hedges, Matt Morsia, Lord Alan Sugar, Rob Rinder, Angela Scanlon, Kadeena Cox, AJ Odudu, Jake Wood, JB Gill<\/p>\n

| <\/p>\n

BBC<\/p>\n

Despite the rocky start, Mr Brady defended Mr Rinder\u2019s performance as project manager, praising his determination and dry wit under pressure.<\/p>\n

She also suggested that the intense environment, compounded by freezing temperatures and tight deadlines, played a role in heightening emotions.<\/p>\n

The drama was not limited to the boardroom either.<\/p>\n

Mr Brady admitted her own team suffered an early setback in the kitchen. \u201cMy team got off to a really bad start because they burnt the biscuits!\u201d she said. \u201cIt was a disaster, but they turned out very impressive in the end, thankfully.\u201d<\/p>\n

Lord Sugar also addressed the line-up and the festive challenge, revealing that around a million biscuits will be produced and sold this Christmas.<\/p>\n

Viewers will be able to choose between two designs, Jolly McTrouble and Gary the Penguin, with proceeds going to Children in Need.<\/p>\n

The special will also see Mike Soutar step in as Lord Sugar\u2019s aide, replacing Tim Campbell for the episodes. <\/p>\n

\"Rob<\/p>\n

Tensions flared between Rob Rinder and AJ Odudu during the special<\/p>\n

| <\/p>\n

BBC<\/p>\n

\u201cUnfortunately Tim couldn\u2019t make it,\u201d Lord Sugar explained. \u201cSo we called upon Mike to come in \u2014 he knows the programme inside out.\u201d<\/p>\n

While viewers can expect plenty of festive chaos and boardroom tension, Mr Brady stressed that competition was ultimately driven by a shared desire to raise as much money as possible for charity.<\/p>\n

\u201cThey were actually a very competitive bunch,\u201d she said. \u201cThey all wanted to win and they all wanted to raise as much money as possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Baroness Karren Brady has revealed the real reason tensions flared between Rob Rinder and AJ Odudu during the…\n","protected":false},"author":2,"featured_media":662256,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3940],"tags":[192,4080,4781,77,16,15],"class_list":{"0":"post-662255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-bbc","9":"tag-celebrities","10":"tag-celebrity","11":"tag-entertainment","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115808034276531254","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/662255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=662255"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/662255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/662256"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=662255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=662255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=662255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}