{"id":662788,"date":"2025-12-30T16:06:16","date_gmt":"2025-12-30T16:06:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/662788\/"},"modified":"2025-12-30T16:06:16","modified_gmt":"2025-12-30T16:06:16","slug":"popular-scottish-highlands-village-named-worst-tourist-attraction-in-europe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/662788\/","title":{"rendered":"Popular Scottish Highlands village named worst tourist attraction in Europe"},"content":{"rendered":"<p>The northern beauty spot was described as &#8220;naff&#8221;.<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/0_Scenic-Harbor-With-Fishing-Boats-And-Colorful-Apartment-Houses-At-John-oGroats-In-Scotland.jpg\" alt=\"Scenic Harbor With Fishing Boats And Colorful Apartment Houses At John o'Groats In Scotland\" loading=\"eager\"  \/>The popular tourist destination has been named among the &#8220;most naff&#8221; in Europe(Image: grafxart8888 \/ Getty Images)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">A popular beauty spot and village in Scotland has been named among the worst tourist attractions in the whole of Europe. It was included on a new list of the &#8220;most naff attractions&#8221; across the continent according to The Telegraph newspaper.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">On Sunday, December 21, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.telegraph.co.uk\/travel\/destinations\/europe\/europes-worst-attractions-juliet-balcony-charge\/\" target=\"_blank\" aria-label=\"The Telegraph publishedLink opens in a new tab.\" rel=\"nofollow noopener\" tabindex=\"0\">The Telegraph published<\/a> a roundup of the 10 <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/all-about\/tourism\" target=\"_blank\" aria-label=\"touristLink opens in a new tab.\" rel=\"follow noopener\" tabindex=\"0\">tourist<\/a> spots across Europe &#8220;where no discerning tourist would be seen dead&#8221;. Coming in at number 10 on the list, and described by the newspaper as &#8220;the most undeserving tourist attraction of them all&#8221;, is John O&#8217; Groats in the Scottish Highlands.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">John O&#8217; Groats is a small village situated in the historic county of Caithness, along <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/scotland-now\" target=\"_blank\" aria-label=\"Scotland&#039;sLink opens in a new tab.\" rel=\"follow noopener\" tabindex=\"0\">Scotland&#8217;s<\/a> northeastern tip. It is a popular tourist destination thanks to its breathtaking scenery and remote location that is said to be the northernmost point on the country&#8217;s mainland.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">John O&#8217; Groats is known for being home to popular <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/lifestyle\/things-to-do\/\" target=\"_blank\" aria-label=\"attractionsLink opens in a new tab.\" rel=\"follow noopener\" tabindex=\"0\">attractions<\/a> such as the Duncansby Head Lighthouse and the Duncansby Stacks. The former is an operational lighthouse that was built in 1924 and sits on a picturesque spot atop scenic cliffs, while the Duncansby Stacks are regarded as among the most beautiful sea stacks in the whole of the British Isles.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">At the centre of the village is the John o\u2019 Groats Signpost, which is one of the most <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/all-about\/photography\" target=\"_blank\" aria-label=\"photographedLink opens in a new tab.\" rel=\"follow noopener\" tabindex=\"0\">photographed<\/a> signs in the UK. Situated near the old John O\u2019Groats hotel, it was erected in 1964 to mark the tip of the UK mainland and was previously operated as a paid visitor attraction before the fee was later scrapped.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The village is also known for being the starting point for those heading out on the famous &#8216;End to End&#8217; <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.dailyrecord.co.uk\/all-about\/walking-and-climbing\" target=\"_blank\" aria-label=\"journeyLink opens in a new tab.\" rel=\"follow noopener\" tabindex=\"0\">journey<\/a> to Land&#8217;s End in the south of England. The lengthy 874-mile route takes cyclists between 10 and 14 days to complete on average, while off-road walkers typically take two or three months to cover the distance.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/0_Group-of-road-sign-at-John-o-Groats-Canisbay-Highland-Scotland.jpg\" alt=\"Group of road sign at John o' Groats, Canisbay, Highland, Scotland.\" loading=\"lazy\"  \/>The famous John o\u2019 Groats Signpost(Image: Feifei Cui-Paoluzzo \/ Getty Images)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The Telegraph criticised John O&#8217; Groats for being &#8220;a lie&#8221;, with the newspaper describing the nearby Dunnet Head as the true most northernly location on the Scottish mainland. The village was also slammed for its &#8220;appalling&#8221; gift shop and its toilets.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The Telegraph wrote: &#8220;And finally, the most undeserving tourist attraction of them all. The entire concept of John O\u2019Groats is a lie. It is not, and never has been, the most northerly point on the British mainland. That accolade goes to Dunnet Head a few miles along the road.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;Persevere with this parvenu excuse of a &#8216;must see&#8217; and you\u2019ll be &#8216;rewarded&#8217; with a car park, an inevitably appalling gift shop and a toilet block.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;But at least you can now take a free picture of the fabled signpost (in previous years you had to pay) which tells you exactly how many miles you are from Land\u2019s End, a similarly dispiriting tourist experience, though with a slightly nicer toilet block.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">John O&#8217; Groats previously received the Carbuncle Award from architecture magazine Urban Realm in 2010 for being &#8220;the most dismal place&#8221; in Scotland. At the time, it was criticised by Urban Realm for its &#8220;reliance upon tourist tat&#8221; and for being home to &#8220;Britain&#8217;s most northerly derelict building&#8221;.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">However, in the years since, the village has seen a number of redevelopment and regeneration projects. New businesses have opened their doors in the village, while historic buildings have been restored\u2014such as the John O&#8217; Groats Mill that recently opened as a not-for-profit heritage visitor attraction and community venue.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/0_The-John-O-Groats-Mill-exterior.png\" alt=\"The John O' Groats Mill exterior\" loading=\"lazy\"  \/>The John O&#8217; Groats Mill(Image: Google Maps)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Other destinations featured on The Telegraph&#8217;s list of the worst tourist destinations in Europe include Leicester Square in London and The Blarney Stone in Ireland. The former is the centre of London&#8217;s entertainment district and was described by the newspaper as &#8220;a vision of what Las Vegas would be like if it was run by Michael O\u2019Leary&#8221;, while The Blarney Stone is a supposedly magical block of limestone built into the battlements of Blarney Castle that was criticised by The Telegraph for being unhygienic.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Further afield, The Telegraph also criticised The Little Mermaid in Copenhagen and the Blue Lagoon in Iceland. The Little Mermaid is a bronze statue by Edvard Eriksen that depicts the classic fairytale of a mermaid becoming human, which was noted by the newspaper for its small size, while the Blue Lagoon is a geothermal spa that was blasted for its crowd density.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The full list of Europe&#8217;s &#8220;most naff attractions where no discerning tourist would be seen dead&#8221; can be found on <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.telegraph.co.uk\/travel\/destinations\/europe\/europes-worst-attractions-juliet-balcony-charge\/\" target=\"_blank\" aria-label=\"The Telegraph websiteLink opens in a new tab.\" rel=\"nofollow noopener\" tabindex=\"0\">The Telegraph website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The northern beauty spot was described as &#8220;naff&#8221;.The popular tourist destination has been named among the &#8220;most naff&#8221;&hellip;\n","protected":false},"author":2,"featured_media":662789,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5009],"tags":[748,921,4884,712,81214,5006,16,15],"class_list":{"0":"post-662788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-scotland","8":"tag-britain","9":"tag-discover-scotland","10":"tag-great-britain","11":"tag-scotland","12":"tag-things-to-do-scotland","13":"tag-tourism","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115809379036316442","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/662788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=662788"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/662788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/662789"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=662788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=662788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=662788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}