{"id":664810,"date":"2025-12-31T14:04:13","date_gmt":"2025-12-31T14:04:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/664810\/"},"modified":"2025-12-31T14:04:13","modified_gmt":"2025-12-31T14:04:13","slug":"global-travel-collection-the-nen-north-edinburgh-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/664810\/","title":{"rendered":"Global Travel Collection \u2013 The NEN \u2013 North Edinburgh News"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Scotland is shining as the ultimate luxury destination in acclaimed travel competition series\u00a0Extra Mile Club\u00a0thanks to a major\u00a0collaboration between VisitScotland and American television network NBC\u2019s NBCULocal\u00a0division.<\/strong><\/p>\n

The national tourism and events body has teamed up with one of America\u2019s most-watched TV platforms and luxury travel network Global Travel Collection to spotlight Scotland as a destination where heritage, culture, and luxury blend for an unforgettable experience.<\/p>\n

The show, which aired right after the hugely popular\u00a0Saturday Night Live, features Scotland in two dedicated episodes, as two travel advisor\u00a0teams\u00a0from Global Travel Collection compete to create perfect Scottish itineraries for celebrity clients. <\/p>\n

Olympic medallists and NBC commentators Tara Lipinski and Johnny Weir are treated to the VIP treatment in Scotland after requesting their trip location following their Scottish experiences while starring on the U.S. version of\u00a0The Traitors.<\/p>\n

Supported by targeted advertising across NBC and Peacock throughout\u00a0November and\u00a0December, these episodes are a\u00a0key\u00a0component\u00a0of VisitScotland\u2019s wider autumn\/winter\u00a0drive\u00a0to keep Scotland top of mind for American travellers. <\/p>\n

With the U.S. being Scotland\u2019s largest and most valuable international market, contributing millions to the visitor economy each year, this partnership\u00a0was\u00a0created with aim to bring even more U.S. visitors to Scotland.\u00a0It\u00a0shines a light on Scotland\u2019s most luxurious places to stay and the extraordinary experiences to be enjoyed.<\/p>\n

To help viewers turn inspiration into\u00a0the trip of a lifetime, VisitScotland has created a\u00a0bespoke itinerary<\/a>\u00a0based on the show\u2019s highlights, now available on its website. From private castle tours and luxury spa stays to fragrance-making and curated shopping in Edinburgh, the itinerary mirrors the celebrity experiences seen on screen\u00a0\u2013\u00a0making it easy for visitors to plan their own unforgettable Scottish adventure.<\/p>\n

The episodes, filmed in autumn across several regions, were shaped with VisitScotland\u00a0working closely with NBC\u00a0and the Global Travel Collection\u00a0to reflect U.S. visitor motivations.\u00a0This collaboration is set to continue with the Global Travel Collection and the national tourism and events body now linked to bring more of Scotland to its\u00a0luxury\u00a0travel\u00a0agent network.<\/p>\n

The first episode introduced viewers to some of Scotland\u2019s most luxurious experiences. Highlights\u00a0of the trip, which were crafted by rival\u00a0advisors\u202fTom Ho\u202fand brother\u00a0team\u202fMichael and Steven Lieberman,\u00a0included a stay at, a jeep safari, Cameron House Hotel and Spa,\u00a0<\/strong>a private tour of Inveraray Castle by the Duke of Argyll,\u00a0<\/strong>a yoga session with Kilted Yoga\u2019s Finlay Wilson and a rainbow-soaked cruise on Loch Lomond.<\/strong><\/p>\n

The second episode, which premiered on Saturday 20 December, featured a trip on the\u00a0opulent\u00a0Royal Scotsman train\u00a0from\u00a0Wemyss\u00a0Bay station\u00a0in Inverclyde,\u00a0fragrance-making sessions at the\u00a0Royal Botanic Garden\u00a0in Edinburgh\u00a0<\/strong>to\u00a0bespoke fashion creations by celebrated Scottish designer Siobhan Mackenzie<\/strong>. <\/p>\n

The episodes premiered on US TV before being shared on\u00a0YouTube with a bonus scene of Tara and Johnny being treated to an\u00a0exclusive visit to Rosslyn Chapel in Midlothian.<\/p>\n

In addition to the dedicated episodes,\u00a0a\u00a0recent\u00a0edition\u00a0of\u00a0NBC\u2019s\u00a0Open House series features\u00a0Andy Murray\u2019s Cromlix Hotel.\u00a0The segment is\u00a0guided by\u00a0wife\u00a0Kim Murray, who oversaw its\u00a0radical\u00a0redesign\u00a0a few years ago.<\/p>\n

\"\"<\/a><\/p>\n

Vicki Miller, VisitScotland\u00a0Chief Executive, said:<\/strong> \u201cIt has been incredibly exciting to partner with NBC and Global Travel Collection to bring Extra Mile Club to Scotland.<\/strong><\/p>\n

\u201cThe US is Scotland\u2019s largest international visitor market in both volume and spend, contributing millions to our economy each year, with strong potential for continued growth.<\/p>\n

\u201cAnd Scotland offers so much to American visitors\u00a0from our breathtaking landscapes and rich history to authentic connections with our people and culture.<\/p>\n

\u201cThe show is also a unique way to showcase the work of travel advisors. They\u00a0play a vital role in curating these\u00a0bespoke\u00a0journeys and remain an essential link to the US market. Our dedicated US travel trade team supports advisors with training, resources and both in-market and UK-based events to help them bring Scotland to life for their clients. This is complemented by our broader marketing, PR, and partnership activity to keep Scotland top of mind for US visitors.<\/p>\n

\u201cFrom iconic landmarks to bespoke adventures,\u00a0we hope these episodes inspire even more Americans to plan their own Scottish adventure in 2026 and beyond\u00a0where you will be guaranteed a warm welcome.\u201d<\/p>\n

Watch The Extra Mile Club Scotland episode 1<\/a><\/p>\n

Watch the Extra Mile Club Scotland episode 2<\/a><\/p>\n

Watch\u00a0Open House Cromlix segment<\/a><\/p>\n

PICTURES: VisitScotland<\/p>\n","protected":false},"excerpt":{"rendered":"Scotland is shining as the ultimate luxury destination in acclaimed travel competition series\u00a0Extra Mile Club\u00a0thanks to a major\u00a0collaboration…\n","protected":false},"author":2,"featured_media":541278,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,1102,4884,712,16,15],"class_list":{"0":"post-664810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-edinburgh","10":"tag-great-britain","11":"tag-scotland","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115814561824367830","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/664810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=664810"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/664810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/541278"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=664810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=664810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=664810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}