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<\/a><\/p>\nThe Johnnie Walker Experience on Princes Street, Edinburgh, has once again been named both Europe\u2019s Leading Spirit Tourism Experience and the World\u2019s Leading Spirit Tourism Experience at the 2025 World Travel Awards (WTA), reinforcing its status as a must-visit experience.<\/strong><\/p>\n These honours mark the venue\u2019s fifth and sixth WTA wins since 2023, awarded by the body which celebrates excellence in global travel, tourism, and hospitality. After taking home both the world and Europe titles in 2023 and 2024, this most recent double-win further underscores the Experience\u2019s commitment to pushing boundaries in storytelling, innovation, and excellence.<\/p>\n Home of the world\u2019s number one Scotch, The Johnnie Walker Experience is an eight-floor sensory destination that has become a cornerstone of Edinburgh\u2019s visitor scene since opening in 2021. Over its four and a half years, it has welcomed more than 1.5 million visitors from 141 countries, guiding guests through an immersive journey into the 200-year heritage of Johnnie Walker while offering world-class creative cocktails at its celebrated 1820 Rooftop Bar.<\/p>\n Judges praised the Experience\u2019s diverse offering, which delivers something for everyone \u2013 from seasoned whisky enthusiasts to curious first-time explorers. A seamless blend of interactive technology, showmanship, creativity, and deep knowledge and insight into the 200 year history of Johnnie Walker, has set the venue apart as a must-do for anyone visiting Scotland\u2019s capital.<\/p>\n Erin Ramsay, Head of Johnnie Walker Experience, said:<\/strong>\u00a0\u201cWe are incredibly proud of this latest recognition. We\u2019re committed to providing the best possible experience for everyone \u2013 from visitors from around the world to our neighbours here in Edinburgh. <\/strong><\/p>\n \u201cThis award shows that the hard work is paying off, so a big thank you to our team who have made this possible.\u201d<\/p>\n The Edinburgh experience venue has expanded its growing collection of awards, with the Johnnie Walker Autumn\/Winter Blend (Bottle Your Own), available exclusively in its retail area, winning Gold in the Blended Limited Release category at the 2026 World Whiskies Awards, Scotland.<\/p>\n To book The World\u2019s Leading Spirit Tourism Experience 2025, visit\u00a0JohnnieWalkerExperience.com<\/a><\/p>\n Like this:<\/p>\n Like Loading…<\/p>\n<\/a><\/p>\n