{"id":665425,"date":"2025-12-31T20:54:16","date_gmt":"2025-12-31T20:54:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/665425\/"},"modified":"2025-12-31T20:54:16","modified_gmt":"2025-12-31T20:54:16","slug":"bta-inked-32m-in-contracts-this-year-the-royal-gazette","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/665425\/","title":{"rendered":"BTA inked $32m in contracts this year &#8211; The Royal Gazette"},"content":{"rendered":"<p>Created: Dec 31, 2025 08:01 AM<\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/1767214455_217_.jpeg\" uuid=\"2038ae04-3c11-560a-bafd-05b4862754b2\"\/><\/p>\n<p>Port Royal Golf Course continues to host the PGA Tour (File photograph)<\/p>\n<p class=\"article__body\">Tourism contracts for 2025 to the tune of $32 million have been disclosed by the Bermuda Tourism Authority \u2014 with two headline sports events accounting for much of the spending.<\/p>\n<p class=\"article__body\">The bulk of the funds were paid by the BTA to the PGA Tour Inc in the sum of $17,352,56 for the extension of a three-year sponsorship of the Bermuda Championship.<\/p>\n<p class=\"article__body\">The contract runs from April 19 through to December 2028.<\/p>\n<p class=\"article__body\">A spokeswoman confirmed that the amount covers the cost for the entire period as outlined in the agreement.<\/p>\n<p class=\"article__body\">The tournament\u2019s extension, <a href=\"https:\/\/www.royalgazette.com\/golf\/sport\/article\/20251014\/pga-tour-to-extend-stay-in-bermuda\/\" id=\"link-02e9bff017018407f83f9e6cd4fca998\" target=\"_blank\" rel=\"noopener\">confirmed in October<\/a>, was hailed by the BTA as an opportunity to continue drawing a global audience to the island\u2019s attractions and its profile as a golf destination, as well as showcasing Port Royal Golf Course.<\/p>\n<p class=\"article__body\">A \u201cthrilled\u201d BTA post on social media declared three more years of the Butterfield Bermuda Championship.<\/p>\n<p class=\"article__body\">The BTA disclosure also showed that it signed a multi-year hosting agreement for SailGP with the locally registered marine import firm 50 League (Bermuda) Limited.<\/p>\n<p class=\"article__body\">The contract, which was dated April 15 this year, was valued at $6,620,000.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/12\/1767214456_16_.jpeg\" uuid=\"512ab452-db7d-5edc-acb9-16028f98ae38\"\/><\/p>\n<p>Sail GP racing in the Great Sound in 2024 (File photograph by Akil Simmons)<\/p>\n<p class=\"article__body\">Tickets for the 2026 Apex Group Bermuda Sail Grand Prix, also extolled by the BTA for boosting the island\u2019s global reach, have been on sale since last month.<\/p>\n<p class=\"article__body\">SailGP\u2019s last event in Bermuda, held in 2024, drew more than 4,200 attendees and generated $4.9 million in economic impact.<\/p>\n<p class=\"article__body\">The broadcast reached 13.5 million viewers globally, with 41.2 million additional views across social media platforms.<\/p>\n<p class=\"article__body\">The Royal Gazette requested details from the authority on the number of events entailed in both contracts, but did not receive details by press time.<\/p>\n<p class=\"article__body\">A total of 49 BTA contracts, all valued at more than $50,000, were included in a public notice released under the public access to information, published in the <a href=\"https:\/\/www.gov.bm\/theofficialgazette\/notices\/gn11542025\" id=\"link-77dfdb36529f9d1a07e861ca25c53636\" target=\"_blank\" rel=\"noopener\">Official Gazette <\/a>on Christmas Eve.<\/p>\n<p class=\"article__body\">A contract valued up to $75,000 was inked by the BTA with Performance Solutions Limited for a<a href=\"https:\/\/rgb-prod-public-pdfs.s3.us-east-2.amazonaws.com\/OIzcp3WWCuFwS2zLXaURYvgsMKU.pdf\" id=\"link-d02e479c88c184b51e9215ba880ed557\" target=\"_blank\" rel=\"noopener\"> culture review<\/a>, dated March 14 this year.<\/p>\n<p class=\"article__body\">Concerns were raised last year about the workplace culture at the authority after an exodus of staff, sparking the external review.<\/p>\n<p class=\"article__body\">The authority launched a search for a new chief executive after Tracy Berkeley <a href=\"https:\/\/www.royalgazette.com\/tourism\/news\/article\/20250607\/tracy-berkeley-resigns-as-bta-chief-executive\/\" id=\"link-25c6c57ceb3ccadda9b5cd6a678785cc\" target=\"_blank\" rel=\"noopener\">tendered<\/a> her resignation.<\/p>\n<p class=\"article__body\">Included in the public notice was a contract dated September 1 and valued up to $85,000 with Performance Solutions Limited for executive search.<\/p>\n<p class=\"article__body\">The BTA reported in September that almost 80 people <a href=\"https:\/\/www.royalgazette.com\/tourism\/news\/article\/20250903\/bta-sees-significant-interest-in-ceo-position\/\" id=\"link-682bb705cf371781aaf912b3393d19be\" target=\"_blank\" rel=\"noopener\">applied<\/a> to become the next chief executive of the body when the applications window closed.<\/p>\n<p class=\"article__body\">Verb Interactive, a digital and marketing agency, received a two-year contract \u2014 valued at $1,059,400 \u2014 for social media, website and digital marketing service dated March 1 this year.<\/p>\n<p class=\"article__body\">The notice listed two ongoing annual contracts with <a href=\"https:\/\/www.mmgyglobal.com\/\" id=\"link-a71dc2d29ff46b85dd7c9316e1f494a8\" target=\"_blank\" rel=\"noopener\">MMGY Global<\/a>, a travel and tourism marketing agency, valued at $678,000 and dated April 28 this year.<\/p>\n<p class=\"article__body\">Hearst Magazine Media Inc, the publishing arm of the giant Hearst Corporation, received a media package contract valued at $625,000, dated February 10 this year.<\/p>\n<p class=\"article__body\">The company also received a $325,000 contract for advertising dated June 30.<\/p>\n<p class=\"article__body\">Feverpitch Marketing Communications Inc was issued a contract valued at $540,000 dated April 10 this year for public relations.<\/p>\n<p class=\"article__body\">A $525,000 contract for advertising was issued to Dotdash Meredith dated March 14 this year.<\/p>\n<p class=\"article__body\">Tourism Economics LLC received a contract valued at $208,500 for media attribution economic impact results.<\/p>\n<p class=\"article__body\">It was signed last month while a second contract \u2014 valued at $149,700 \u2014 was issued to the same company for a symphony dashboard and data warehouse.<\/p>\n<p class=\"article__body\">It runs from next month and both agreements expire in December 2028.<\/p>\n","protected":false},"excerpt":{"rendered":"Created: Dec 31, 2025 08:01 AM Port Royal Golf Course continues to host the PGA Tour (File photograph)&hellip;\n","protected":false},"author":2,"featured_media":665426,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4106],"tags":[203069,203070,6092,2826,79,5006,16,15],"class_list":{"0":"post-665425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-bermuda-tourism-authority","9":"tag-butterfield-bermuda-championship","10":"tag-contract","11":"tag-golf","12":"tag-sports","13":"tag-tourism","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115816174016473442","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/665425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=665425"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/665425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/665426"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=665425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=665425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=665425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}