![\"\"](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/Citezens-advise2-scaled.jpg\")
<\/a><\/p>\n\u201cWhat is so lovely about this, and the ethos hasn\u2019t changed, is the great commitment from the workforce, a lot of whom have been here a very long time.\u201d<\/p>\n
Reading the Royal Warrant on behalf of the King at the presentation, the Lord Lieutenant said the award recognised the firm\u2019s \u201coutstanding achievement demonstrated in the application of international trade\u201d.<\/p>\n
Glen Marriott said the presentation of the royal award was the product of years of hard work.<\/p>\n
He said: \u201cThis is the culmination of a three-year plan that we have had.<\/p>\n
\u201cWe were exporting into France in 2022 and then we had a delegation from the Department for Business and Trade come here in early 2023.<\/p>\n
\u201cThat was a lightbulb moment because these people came here from around the globe and said \u2018we want that\u2019. And that was the catalyst for starting.<\/p>\n
\u201cThe great thing is we have not actively hunted out customers, they have come to us.<\/p>\n
\u201cThey have sought out Village Bakery because of the products we make, how well we deliver products, the technical standards we have here and the UK retailers we deal with.<\/p>\n
\u201cA lot of what we do is unique. The way we package pancakes here for example, nobody does in Australia and New Zealand.<\/p>\n
\u201cThe gluten-free products we make \u2013 nobody else does those, so again it is a unique point of entry.<\/p>\n
\u201cWe do owe the Department for Business and Trade both in the UK and globally, along with the Welsh Government, a great debt of thanks for all the support they have given us over the last three years.<\/p>\n
\u201cWithout the help of the Department for Business and Trade guys here and in-market we wouldn\u2019t have been able to get into some of the markets we are in.<\/p>\n
\u201cThe support the Welsh Government has given us from a trade mission perspective, just getting our name out there, really does help.<\/p>\n
\u201cThe award is a brilliant way to end the last three years, and now it\u2019s onto the next chapter.\u201d<\/p>\n
CEO Simon Thorpe said a huge part of the firm\u2019s export success was down to New Zealander Glen.<\/p>\n
He said: \u201cA huge amount of our work is down to Glen, about him building those relationships, managing those relationships.<\/p>\n
\u201cThe supply chain element to this is clearly something of a challenge and it\u2019s very complex, and it\u2019s about having that agility to find those solutions.<\/p>\n
\u201cIt is what we\u2019re all about \u2013 it\u2019s finding a way to make it work off the back of making the best quality products as well.\u201d<\/p>\n
Mr Thorpe paid tribute to all of the staff at the company for their hard work in helping the firm\u2019s ongoing success.<\/p>\n
He said: \u201cThe staff are the heart and the soul of this business.<\/p>\n
\u201cWe still operate with no agency labour, we invest in our people, we want to look after them, we give them a nice environment, because we also want them to look after us too \u2013 it absolutely has to be two-way traffic.<\/p>\n
\u201cThat belief in product and investment in the long-term in Wrexham is something which runs really deep, and long may that continue.\u201d<\/p>\n
Robin Jones, former MD at Village Bakery, attended the presentation of the King\u2019s Award.<\/p>\n
He said: \u201cIt was lovely to see the Lord Lieutenant here and to celebrate the award.<\/p>\n
\u201cAs part of the Jones family I\u2019m really honoured the company have won this award.<\/p>\n
\u201cThey have worked incredibly hard for it.<\/p>\n
\u201cThe award is testament to the hard work of all of the Village people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A booming North Wales bakery has been given a formal royal seal of approval after its products went…\n","protected":false},"author":2,"featured_media":665812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5010],"tags":[748,4884,16,15,1764],"class_list":{"0":"post-665811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wales","8":"tag-britain","9":"tag-great-britain","10":"tag-uk","11":"tag-united-kingdom","12":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115817184647747460","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/665811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=665811"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/665811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/665812"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=665811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=665811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=665811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}