{"id":667564,"date":"2026-01-01T20:48:15","date_gmt":"2026-01-01T20:48:15","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/667564\/"},"modified":"2026-01-01T20:48:15","modified_gmt":"2026-01-01T20:48:15","slug":"mtv-ceases-broadcasting-in-europe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/667564\/","title":{"rendered":"MTV ceases broadcasting in Europe"},"content":{"rendered":"<p><strong>By Alimat Aliyeva<\/strong><\/p>\n<p>Five MTV channels\u2014MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV<br \/>\nLive\u2014have stopped broadcasting in Europe. The closures will first<br \/>\naffect the UK and Ireland, followed by France, Germany, Austria,<br \/>\nPoland, and Hungary. Broadcasting will also end in Brazil and<br \/>\nAustralia, <strong>Azernews<\/strong> reports.<\/p>\n<p>The main MTV HD channel will continue to operate in the United<br \/>\nStates, but its content will now focus primarily on reality shows<br \/>\nand entertainment programs, rather than music videos, which are<br \/>\nincreasingly accessed online via platforms such as YouTube and<br \/>\nTikTok.<\/p>\n<p>The shutdown of the additional channels is part of ViacomCBS\u2019s<br \/>\nplan to reduce costs by $500 million worldwide. According to the<br \/>\nlatest figures from British rating organization BARB, MTV\u2019s music<br \/>\nchannels still attracted modest audiences in the UK: 1.3 million<br \/>\nviewers watched MTV Music in July, while 949,000 tuned into MTV<br \/>\n90s. Despite the closures, the MTV brand will remain active on<br \/>\nsocial media and the Paramount+ streaming service.<\/p>\n<p>MTV originally launched in the United States in 1981, quickly<br \/>\nbecoming a cultural phenomenon with its music videos and<br \/>\ncharismatic VJs. The channel premiered iconic videos such as<br \/>\nMichael Jackson\u2019s Thriller, broadcast Live Aid concerts in 1985,<br \/>\nand created the MTV Video Music Awards (VMA). MTV Europe opened in<br \/>\n1987, and a dedicated UK channel launched in 1997, coinciding with<br \/>\nthe popularity of the \u201cThree Lions\u201d football anthem by David<br \/>\nBaddiel and Frank Skinner.<\/p>\n<p>By the mid-1990s, MTV had shifted much of its programming away<br \/>\nfrom music videos toward non-music series, though videos remained a<br \/>\ncore part of the channel\u2019s identity. Since 1984, MTV has celebrated<br \/>\nachievements in music with the annual Video Music Awards. In 2011,<br \/>\nMTV UK fully stopped showing music videos, moving most music<br \/>\ncontent to affiliated channels, except for major events like the<br \/>\nMTV European Music Awards (EMA).<\/p>\n<p>The closures mark the end of an era for traditional music<br \/>\ntelevision, which has struggled to maintain relevance in the age of<br \/>\nsocial media and streaming platforms. Yet, the MTV brand continues<br \/>\nto thrive digitally, through online content, branded events, and<br \/>\nits iconic awards shows, proving its ability to adapt to changing<br \/>\nmedia landscapes.<\/p>\n","protected":false},"excerpt":{"rendered":"By Alimat Aliyeva Five MTV channels\u2014MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live\u2014have stopped broadcasting&hellip;\n","protected":false},"author":2,"featured_media":667565,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[12619,7503,12622,7502,1500,3085,12621,1700,2000,299,5187,12620,5387,285,12618,461,263],"class_list":{"0":"post-667564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-analytics","9":"tag-azerbaijan","10":"tag-azernews","11":"tag-baku","12":"tag-breaking-news","13":"tag-business-news","14":"tag-company-news","15":"tag-economy","16":"tag-eu","17":"tag-europe","18":"tag-european","19":"tag-financial-news","20":"tag-oil-and-gas-news","21":"tag-politics","22":"tag-socar","23":"tag-turkey","24":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115821812400455244","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/667564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=667564"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/667564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/667565"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=667564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=667564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=667564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}