{"id":678775,"date":"2026-01-07T00:20:11","date_gmt":"2026-01-07T00:20:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/678775\/"},"modified":"2026-01-07T00:20:11","modified_gmt":"2026-01-07T00:20:11","slug":"sweaty-betty-steps-into-touchwood-with-first-west-midlands-store","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/678775\/","title":{"rendered":"Sweaty Betty steps into Touchwood with first West Midlands store"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\tX<br \/>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/full-logo-white.png\" alt=\"The Business Desk\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\tRegister for free to receive latest news stories direct to your inbox<br \/>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebusinessdesk.com\/register\/\" class=\"btn\" target=\"_blank\" rel=\"noopener\">Register<\/a><\/p>\n<p>Leading Solihull retail destination Touchwood has expanded its sports and fitness offer with the arrival of activewear brand Sweaty Betty.<\/p>\n<p>Known for its gym and yoga apparel, the women\u2019s activewear brand has taken a 2,283 sq ft unit at Touchwood on a five-year lease. The store, which fronts onto Solihull High Street, is Sweaty Betty\u2019s first outlet in the West Midlands.<\/p>\n<p>Following its acquisition of Touchwood in 2021, owner The Ardent Companies (Ardent) and asset manager Sovereign Centros from CBRE have reportedly implemented a strategy focused on diversifying and expanding the destination\u2019s tenant mix and offer, bringing in new retail brands, dining options, and leisure operators to grow the scheme\u2019s visitor base.<\/p>\n<p>Joe Swindells, asset management &amp; development director for Ardent, said: \u201cSweaty Betty is indicative of the aspirational brands we have worked hard to bring to Touchwood, and its arrival at the scheme \u2013 for its first store in the West Midlands \u2013 represents yet another fantastic addition to what we can offer visitors.\u201d<\/p>\n<p>Sweaty Betty joins major brands such as Apple \u2013 which recently tripled its presence at Touchwood \u2013 John Lewis, Zara, Mango, Rituals, Miele, Oliver Bonas and a newly-opened Space NK store.<\/p>\n<p>Sovereign Centros from CBRE is the asset manager of Touchwood, with Cushman &amp; Wakefield and Knight Frank the retained leasing agents.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\tRegister now to receive our free daily business news emails&#8230;\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebusinessdesk.com\/register\" target=\"_blank\" rel=\"noopener\"><\/p>\n","protected":false},"excerpt":{"rendered":"X Register for free to receive latest news stories direct to your inbox Register Leading Solihull retail destination&hellip;\n","protected":false},"author":2,"featured_media":678776,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7820],"tags":[855,748,393,4884,16,15],"class_list":{"0":"post-678775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-birmingham","8":"tag-birmingham","9":"tag-britain","10":"tag-england","11":"tag-great-britain","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115850957663156163","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/678775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=678775"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/678775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/678776"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=678775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=678775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=678775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}