{"id":684625,"date":"2026-01-09T14:15:12","date_gmt":"2026-01-09T14:15:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/684625\/"},"modified":"2026-01-09T14:15:12","modified_gmt":"2026-01-09T14:15:12","slug":"growth-society-raises-glass-to-fine-wine-and-spirits-win","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/684625\/","title":{"rendered":"Growth Society raises glass to fine wine and spirits win"},"content":{"rendered":"

Decant Group has appointed Growth Society to lead performance marketing for ecommerce store, House of Decant.<\/p>\n

The Leeds agency has been brought in to accelerate growth for the online fine wine and spirits retailer.<\/p>\n

\u201cWe\u2019re building a modern ecosystem for collectors and consumers of fine wine and spirits, and House of Decant is a central pillar of that vision,\u201d said Chris Seddon, Managing Director at Decant Group.<\/p>\n

\u201cGrowth Society\u2019s<\/a> fractional model gives us access to deep specialist expertise without the overhead or rigidity of a traditional agency setup \u2013 and their performance-led approach aligns perfectly with our ambitions. We\u2019ve been impressed by the pace and early results, and we\u2019re excited to see what we can achieve together.\u201d<\/p>\n

Decant Group is made up of 5 businesses across the wine and spirits sector, including Decant Index, Whisky Partners and Decant Bond, serving 17,000+ users and managing over \u00a3100million in assets.<\/p>\n

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\u201cDecant Group sits at a fascinating intersection of ecommerce, luxury, and alternative investments,\u201d explained Will Anderson, Founder & Growth Partner at Growth Society.<\/p>\n

\u201cThey\u2019ve done a great job of setting the foundations and we\u2019re excited to build a sustainable growth engine for House of Decant, powered by smart strategy, expert channel support, and channel diversification.\u201d<\/p>\n

Growth Society<\/a> will be using paid search and social, creative and CRM.<\/p>\n

The agency was founded by Anderson in 2024. It operates a collective model, which connects brands with fractional and agency talent.<\/p>\n","protected":false},"excerpt":{"rendered":"Decant Group has appointed Growth Society to lead performance marketing for ecommerce store, House of Decant. The Leeds…\n","protected":false},"author":2,"featured_media":684626,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8814],"tags":[748,393,4884,1860,16,15],"class_list":{"0":"post-684625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leeds","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-leeds","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115865565710166654","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/684625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=684625"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/684625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/684626"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=684625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=684625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=684625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}