Danish lifestyle brand S\u00f8strene Grene is continuing its expansion across Northern Ireland with the opening of its new store in Belfast. Launching in the Forestside Shopping Centre, this marks the brand\u2019s first Northern Irish opening of the year and second location in Belfast, furthering the brand\u2019s presence within the city.<\/p>\n
The new Belfast location is the latest addition to S\u00f8strene Grene\u2019s growing Northern Ireland presence, following the opening of the Derry-Londonderry store last year and adding to the current Belfast location on Ann Street. Customers can expect a thoughtfully curated selection of homewares, kitchen accessories, craft supplies, soft furnishings and seasonal d\u00e9cor \u2013 each reflecting the Scandinavian simplicity and charm, which is at the heart of S\u00f8strene Grene.<\/p>\n
Designed to offer a welcoming and calming shopping experience, the new store will feature S\u00f8strene Grene\u2019s signature labyrinth-style layout, soft lighting and classical music. Every detail brings the Danish concept of hygge to life, inviting customers to explore at their own pace and discover essentials that bring everyday comfort and serenity their homes.<\/p>\n
Mikkel Grene, Group CEO and Co-owner of S\u00f8strene Grene, comments: \u201cWe\u2019re delighted to be opening our second store in Belfast and to continue sharing the S\u00f8strene Grene experience<\/p>\n
with the local community. The wonderful response to our existing stores shows how much people enjoy our Scandinavian design and the calm, cosy feeling of hygge that runs through everything we do. We can\u2019t wait to welcome visitors into the new space and invite them to discover the small moments of joy that S\u00f8strene Grene is all about.\u201d<\/p>\n
S\u00f8strene Grene now operates over 380 stores across 17 countries and is continuing its rapid expansion, with plans to open 100 new stores across the UK by the end of 2027.<\/p>\n
UK Partners, Norma Jacob and Richard Power, who operate S\u00f8strene Grene stores across Northern Ireland, Wales, Scotland and the South of England, are looking forward to this Belfast expansion.<\/p>\n
Norma Jacob comments: \u201cBelfast is a vibrant, ever-evolving city and Forestside Shopping Centre felt like the perfect place for our next store. We\u2019re excited to bring something a little different to the local shopping scene- a space that feels calm, welcoming and full of small discoveries.\u201d<\/p>\n
Richard Power adds: \u201cWe\u2019ve been so encouraged by the support from shoppers at our Ann Street store, which has made the opening of our second Belfast location even more exciting. Once again, we\u2019re delighted to bring S\u00f8strene Grene\u2019s Scandinavian design to the local community, offering thoughtfully designed homewares at accessible prices, making it easy for everyone to add a little style and inspiration to their homes\u201d<\/p>\n
The official launch date of S\u00f8strene Grene, Forestside Centre, Belfast, will be announced very soon.<\/p>\n","protected":false},"excerpt":{"rendered":"Danish lifestyle brand S\u00f8strene Grene is continuing its expansion across Northern Ireland with the opening of its new…\n","protected":false},"author":2,"featured_media":684673,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5011],"tags":[1144,16,15],"class_list":{"0":"post-684672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-northern-ireland","8":"tag-northern-ireland","9":"tag-uk","10":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115865683543141017","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/684672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=684672"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/684672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/684673"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=684672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=684672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=684672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}