{"id":685452,"date":"2026-01-09T22:50:10","date_gmt":"2026-01-09T22:50:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/685452\/"},"modified":"2026-01-09T22:50:10","modified_gmt":"2026-01-09T22:50:10","slug":"ipswich-borough-council-installs-six-ar-binoculars","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/685452\/","title":{"rendered":"Ipswich Borough Council installs six AR binoculars"},"content":{"rendered":"<p>\n  Six augmented reality binoculars now installed across Ipswich invite residents and visitors to step back in time and experience the town as it was in the Victorian era.\n<\/p>\n<p>\n  Unveiled on Friday, January 9, at a launch event in Christchurch Park, the devices offer a glimpse into the Ipswich of the 1890s, complete with gas-lit streets, electric trams, and working docks.\n<\/p>\n<p>\n  Neil MacDonald, leader of Ipswich Borough Council, said: &#8220;Congratulations go to everyone who made this happen.\n<\/p>\n<p>\n  &#8220;Unique content has been developed with generous donations of time, resources and expertise and we thank them all for their contributions.\n<\/p>\n<p>\n  &#8220;Photographs from the Ipswich Maritime Trust\u2019s Image Archive helped inform what you\u2019ll see through the binoculars.\n<\/p>\n<p>\n  &#8220;Our partners at the AR\/VR technology agency Zubr have been involved in the project at every step, providing both the hardware and software, designing the content, and ensuring these amazing virtual reality binoculars are a fantastic addition to Ipswich.\n<\/p>\n<p>\n  &#8220;They currently let you glimpse a part of our past, but new content will be added over time \u2013 maybe even letting us look into the future.&#8221;\n<\/p>\n<p>\n  The binoculars were commissioned by Ipswich Borough Council and don&#8217;t require a smartphone, downloads, or sign-ups.\n<\/p>\n<p>\n  Designed to be accessible for all ages and abilities, they are free to use and located at six sites across the town centre and waterfront.\n<\/p>\n<p>\n  Themes include Christchurch Park and 1,000 Years of Tranquillity, Ipswich Cornhill and Heart of a Victorian Town, and Buttermarket and Centuries of Trade and Street Life.\n<\/p>\n<p>\n  Stuart Grimwade, creator of the Ipswich Maritime Trust\u2019s Image Archive, said: &#8220;Ipswich is fortunate that in Victorian times there were local pioneer photographers whose early images have survived to give us a window on their world, so that we can use them now in digital ways that they couldn\u2019t have imagined.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Six augmented reality binoculars now installed across Ipswich invite residents and visitors to step back in time and&hellip;\n","protected":false},"author":2,"featured_media":685453,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3162],"tags":[53,16,15,3243,3244],"class_list":{"0":"post-685452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-uk","10":"tag-united-kingdom","11":"tag-virtual-reality","12":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115867590507873902","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/685452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=685452"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/685452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/685453"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=685452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=685452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=685452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}