{"id":687940,"date":"2026-01-11T01:38:17","date_gmt":"2026-01-11T01:38:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/687940\/"},"modified":"2026-01-11T01:38:17","modified_gmt":"2026-01-11T01:38:17","slug":"iherb-acquires-vitacost-to-accelerate-u-s-market-presence","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/687940\/","title":{"rendered":"iHerb acquires Vitacost to accelerate U.S. market presence"},"content":{"rendered":"<p class=\"c-paragraph b-article-body-skinny\">\u201cThis is an exciting and highly complementary acquisition for iHerb,\u201d said Emun Zabihi, chief executive officer of iHerb, in a press release. \u201cVitacost has a loyal customer base and deep assortment of products that aligns closely with our mission to make health and wellness accessible to all. <\/p>\n<p class=\"c-paragraph b-article-body-skinny\">\u201cThis acquisition immediately expands our scale in the U.S., strengthens our relationships with key brands and adds a largely incremental customer base to iHerb\u2019s platform. It also demonstrates our ability to grow through strategic acquisitions that complement our nearly 30-year history of organic growth.\u201d<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The deal gives iHerb immediate access to Vitacost\u2019s loyal and largely incremental U.S. customer base and establishes the combined entity as a top online destination for health, nutrition and wellness products.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">The financial terms of the transaction were not disclosed.<\/p>\n<p>Revenues<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">iHerb reported record net sales in excess of $2.4 billion in 2024, a YoY growth of 14.5%. The company fulfilled 37 million orders to 180 countries, with a global supply chain network anchored by nine climate-controlled logistics centers located in the U.S., Asia and the Middle East.<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Vitacost offers over 40,000 health-conscious products, including vitamins, minerals and supplements (VMS) and natural, organic and eco-friendly consumer goods. Kroger completed the purchase of Vitacost.com in August 2014 for $280 million. Estimated post-acquisition revenues for the online retailer range between $280 million to $550 million, depending on the source. <\/p>\n<p>Transaction details and advisors<\/p>\n<p class=\"c-paragraph b-article-body-skinny\">Ducera Partners, LLC served as exclusive financial advisor to iHerb, and Latham &amp; Watkins LLP provided legal counsel. RBC Capital Markets, LLC served as financial advisor to Kroger, and Weil, Gotshal &amp; Manges LLP provided legal counsel.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cThis is an exciting and highly complementary acquisition for iHerb,\u201d said Emun Zabihi, chief executive officer of iHerb,&hellip;\n","protected":false},"author":2,"featured_media":687941,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4318],"tags":[9776,17730,108797,207883,92661,207884,38591,11757,148308,12985,207885,2409,144238,105,90394,207886,22398,4412,3116,51338,104221,207887,3912,90396,207888,38596,96376,4434,207889,116378,16876,47570,207890,53066,7481,18378,24337,70,17747,103433,207891,16,15,9675,33670],"class_list":{"0":"post-687940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-addiction","9":"tag-backgrounds","10":"tag-capsule","11":"tag-centimeter","12":"tag-chemical","13":"tag-chemistry-class","14":"tag-close-up","15":"tag-collection","16":"tag-defocused","17":"tag-dieting","18":"tag-dragee","19":"tag-eating","20":"tag-excess","21":"tag-health","22":"tag-healthcare-and-medicine","23":"tag-heap","24":"tag-herbal-medicine","25":"tag-hungry","26":"tag-loss","27":"tag-measuring","28":"tag-medical-exam","29":"tag-medicament","30":"tag-medicine","31":"tag-multi-colored","32":"tag-narcotic","33":"tag-no-people","34":"tag-norm","35":"tag-nutrition","36":"tag-nutritional-supplement","37":"tag-overweight","38":"tag-painkiller","39":"tag-pill","40":"tag-plus-sign","41":"tag-problems","42":"tag-protection","43":"tag-recovery","44":"tag-red","45":"tag-science","46":"tag-sign","47":"tag-single-object","48":"tag-slim","49":"tag-uk","50":"tag-united-kingdom","51":"tag-vitamin","52":"tag-yellow"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/687940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=687940"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/687940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/687941"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=687940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=687940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=687940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}