London<\/a> has now surpassed the North East of England as the region where homeowners are most likely to sell their property<\/a> for less than they originally paid, new analysis suggests. Research by property firm Hamptons<\/a>, which examined English regions and Wales<\/a>, estimates that 14.8 per cent of London sellers in 2025 offloaded their homes at a loss. This figure represents the highest proportion in their study, significantly exceeding the national average of 8.7 per cent.<\/p>\n Historically, sellers in the North East faced the highest probability of making a loss, a trend observed in nine of the past 10 years. As recently as 2019, nearly a third (29.9 per cent) of North East home sellers sold for less than their purchase price, compared to just 9.2 per cent in London. This disparity was attributed to the northern region’s protracted recovery following the 2008 financial crisis. However, Hamptons notes that robust recent price growth across northern regions has since bolstered returns for sellers there.<\/p>\n The proportion of loss-making sales in the North East fell to 13.9% in 2025.<\/p>\n In a \u201creversal of fortunes\u201d between the North and the South, the growing trend of London losses has been driven largely by sellers of flats, the report said.<\/p>\n The average homeowner selling up last year across England and Wales sold their property for \u00a391,260 more than they paid, marking a value increase of 41.0% over a typical period of nine years spent owning the home, according to Hamptons\u2019 calculations.<\/p>\n This is \u00a3570 less than the 2024 average gross profit of \u00a391,830.<\/p>\n Hamptons analysed Land Registry data, comparing the price homeowners paid for their property with the price they sold it for.<\/p>\n The average London seller in 2025 still achieved a price of \u00a3172,510 (44.6%) above what they originally paid, although most of the uplift stems from historic house price growth, Hamptons said.<\/p>\n The sustained level of house price growth across the North of England over the past decade means that sellers there have seen proportionally higher gains than those in the South.<\/p>\n In 2025, the average seller in the North West achieved a 45.4% increase in the value of their home during their period of ownership. Outside London, no southern region recorded average gains above 40%.<\/p>\n open image in gallery<\/p>\n Some major lenders made mortgage rate cuts on Friday (Joe Giddens\/PA Archive) (PA Archive)<\/p>\n Aneisha Beveridge, head of research at Hamptons, said: \u201cIn London, upward house price growth is no longer the one-way bet it once seemed.<\/p>\n \u201cIn some cases, even owners who bought a decade ago still face getting back less than they paid \u2013 something that would have been almost unthinkable in the heady days of 2015, and for many, the sums are likely to remain tight.\u201d<\/p>\n She said that over the next few years, more sellers are likely to have missed out on London\u2019s 2012 to 2016 house price boom, \u201chaving bought instead at what turned out to be the top of the market. That could make trading up increasingly challenging\u201d.<\/p>\n Ms Beveridge added: \u201cNationally, rising gains in the North have helped offset shrinking returns in the South, leaving the overall picture broadly unchanged from last year.<\/p>\n \u201cAnd with much of the recent price growth in the North and Midlands now baked in, it\u2019s possible that seller gains there could outpace those in the South \u2013 in both cash and percentage terms \u2013 for the foreseeable future.<\/p>\n \u201cThe recent slowdown in house price growth nationally is likely to reduce the uplift homeowners achieve when they come to sell in the coming years. But for many, moving remains a discretionary decision, heavily influenced by the value they can achieve.<\/p>\n \u201cIf the numbers don\u2019t stack up \u2013 and sellers risk losing part of their original deposit \u2013 many choose to stay put. This means some homeowners, particularly those unable to secure a gain, are likely to remain out of the market.\u201d<\/p>\n Hamptons used Land Registry \u201cprice paid\u201d data to match homes sold in 2025 with their previous purchases.<\/p>\n The data looked back 20 years to build a \u201clike-for-like\u201d time series. For example, 2025 seller gains included homes bought after 2005, whereas 2024 seller gains are based on post-2004 purchases.<\/p>\n Those behind the research said it is likely to understate overall capital gains, since homeowners who have owned for more than 20 years will generally have experienced stronger house price growth.<\/p>\n The gains were calculated based on the difference between the purchase and sale price and do not take into account any money spent on the properties.<\/p>\n Here are the shares of sellers getting back less than they paid for their property in 2025, according to Hamptons\u2019 calculations:<\/p>\n London, 14.8%<\/p>\n North East, 13.9%<\/p>\n South East, 9.0%<\/p>\n South West, 8.3%<\/p>\n North West, 8.1%<\/p>\n Yorkshire and the Humber, 8.0%<\/p>\n East of England, 7.9%<\/p>\n West Midlands, 6.9%<\/p>\n East Midlands, 6.7%<\/p>\n Wales, 6.2%<\/p>\n Here are the average cash gains made by home sellers in 2025, according to Hamptons, followed by the change compared with cash gains for sellers in 2024. The figures are the average of sellers who made a profit as well as those who made a loss. A minus figure shows the average cash gain was smaller than in 2024:<\/p>\n London, \u00a3172,510, \u00a3160<\/p>\n South East, \u00a3108,030, minus \u00a38,530<\/p>\n South West, \u00a391,890, minus \u00a34,200<\/p>\n East of England, \u00a397,130, minus \u00a33,140<\/p>\n East Midlands, \u00a370,730, minus \u00a3800<\/p>\n West Midlands, \u00a376,220, \u00a33,240<\/p>\n North East, \u00a341,140, \u00a32,920<\/p>\n North West, \u00a370,520, \u00a35,690<\/p>\n Yorkshire and the Humber, \u00a362,180, \u00a31,800<\/p>\n Wales, \u00a368,120, \u00a31,410<\/p>\n","protected":false},"excerpt":{"rendered":"Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The…\n","protected":false},"author":2,"featured_media":690047,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,4884,257,16,15],"class_list":{"0":"post-690046","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-london","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115879532579811209","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/690046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=690046"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/690046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/690047"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=690046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=690046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=690046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Some](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/01\/9a83955b0295873bf3c5c5883a808943Y29udGVudHNlYXJjaGFwaSwxNzY4MDM5MTA5-2.38488394.jpg\")
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