Until recently, branded residences were dominated by hotel chains such as Four Seasons and Ritz-Carlton, but luxury consumer brands are now increasingly leading the sector.<\/p>\n
Porsche’s Design Tower in Miami opened in 2017, while Aston Martin’s Residences Miami launched last year, and Jacob & Co’s project on Al Marjan Island in the UAE is due to be ready in 2027.<\/p>\n
For such companies, real estate offers a new revenue stream with relatively low risk, as property development partners handle construction, and buyers pay a premium for the aesthetic and exclusivity associated with their brand.<\/p>\n
According to BinGhatti, branded apartments are typically between 30 and 40% more expensive than non-branded luxury homes.<\/p>\n
Many new branded schemes feature private members’ clubs, wellness facilities and exclusive services – from chauffeured cars and yacht access, to private jet partnerships.<\/p>\n
A new tier of branded properties is also being marketed around shared passions like gastronomy, wellness, and even longevity science.<\/p>\n
In London, the forthcoming Six Senses Residences in Bayswater, being built by the Six Senses hotel chain, will include a biohacking centre. This will offer therapies including as cryotherapy, or extreme cold treatment, which is marketed as boosting energy levels and enhancing skin tone.<\/p>\n
Meanwhile, in Texas, Discovery Land Company’s upcoming residential Austin Surf Club is centred around a vast man-made surf lagoon.<\/p>\n","protected":false},"excerpt":{"rendered":"Until recently, branded residences were dominated by hotel chains such as Four Seasons and Ritz-Carlton, but luxury consumer…\n","protected":false},"author":2,"featured_media":690417,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[51,16,15],"class_list":{"0":"post-690416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-uk","10":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115880527620255976","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/690416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=690416"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/690416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/690417"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=690416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=690416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=690416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}