{"id":70414,"date":"2025-05-03T06:07:13","date_gmt":"2025-05-03T06:07:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/70414\/"},"modified":"2025-05-03T06:07:13","modified_gmt":"2025-05-03T06:07:13","slug":"summer-holidays-what-are-europeans-saving-on-to-finance-their-dreams","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/70414\/","title":{"rendered":"Summer holidays: What are Europeans saving on to finance their dreams?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/logo-euronews-grey-6-180x22.svg.svg+xml\" width=\"180\" height=\"22\" alt=\"\" loading=\"lazy\"\/>ADVERTISEMENT<\/p>\n<p>Global economic turbulence is not shaking the determination of Europeans to travel this summer.<\/p>\n<p>A new consumer study of 20 European countries found that the vast majority (70%) &#8211; won&#8217;t hold back on leisure spending and are planning to tick off at least one experience from their bucket list.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/icon-cross-10x10-grey-6.svg.svg+xml\" width=\"10\" height=\"10\" alt=\"Close advertising\" fetchpriority=\"high\" loading=\"lazy\"\/><\/p>\n<p>Travel and tourism are the most important activities for 89% of experience-seekers. Also, 32% of them say they are ready to spend over \u20ac1,000 on it.<\/p>\n<p>Gen Z and men more inclined towards holiday spending<\/p>\n<p>According to the Mastercard report, Gen Z is the most hedonistic generation. <\/p>\n<p>Nearly half of the respondents (48%) in that age range (approximately 13 \u2013 28) plan to check off two or more bucket list activities.\u00a0<\/p>\n<p>They say they are going to finance them by making savings on hobbies, weekly food shopping and even transportation costs. <\/p>\n<p>At the same time, while women are more likely to focus on one major bucket list experience (34%), men appear more prone to plan at least two bucket list activities(40%).<\/p>\n<p>What are Europeans cutting on to save up for summer?<\/p>\n<p>In general, many Europeans will try to save up instead of splurging on luxuries: Forty percent will be cutting back on clothing, 38% on luxury treats and 32% on gadgets.<\/p>\n<p>Natalia Lechmanova, Chief Economist Europe at Mastercard Economics Institute, claims that &#8220;European consumers are regaining confidence and increasing discretionary spending, with experiences remaining a key priority.&#8221;<\/p>\n<p>&#8220;Stabilising inflation and improving purchasing power are enabling more people to invest in meaningful moments.&#8221;<\/p>\n<p>What&#8217;s driving Europeans to seek new experiences?<\/p>\n<p>The study says Europeans are mainly driven by the desire to create lifelong memories (44%), as well as to see the world in a &#8220;whole new way&#8221; (36%) and to share experiences with their loved ones (33%).<\/p>\n<p>According to the research, Romanians (88%), Poles (87%) and Serbians (86%) are the most eager to fulfil their bucket list dreams in 2025.\u00a0<\/p>\n<p>Video editor<strong> \u2022 Mert Can Yilmaz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"ADVERTISEMENT Global economic turbulence is not shaking the determination of Europeans to travel this summer. A new consumer&hellip;\n","protected":false},"author":2,"featured_media":70415,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[2000,299,5187,6781,3028,14299,5006,35276],"class_list":{"0":"post-70414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-eu","9":"tag-europe","10":"tag-european","11":"tag-gen-z","12":"tag-savings","13":"tag-summer","14":"tag-tourism","15":"tag-travel-trends"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114442407246991780","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/70414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=70414"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/70414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/70415"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=70414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=70414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=70414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}